With so many social media platforms emerging today, there are many options to choose from. On the other hand, many businesses are facing a tough question – Which ones are great for my brand? This is very true considering the social media preferences of people today, which are often based on many factors like interests and age. You may think that this platform is where they are always active, but it turned out they have less interaction on that channel.
Bear in mind that the digital landscape is constantly changing, and so is social media networks. Hence, keeping up with all the new and old platforms is important if you want to attract a new audience, widen your reach, and connect genuinely – all that benefit your brand.
In this article, you will discover what social media platforms exist today. What are the most popular and commonly used by many businesses, helping you determine which ones to prioritize for your strategy?
Before You Begin
First, we want to share with you that you need to know your target audience before choosing the right social media platforms for your brand. You must be as specific as possible since it will make your decision much easier. Here are some questions that you have to answer to figure out who your target audience is:
- Who are your usual construction clients?
- What is their age bracket?
- Are they male or female?
- What is their education level?
- What are their other interests apart from your service offerings?
Once you have answers to the above-cited questions, use them to help build a complete profile for your target audience.
Here Are the Top Social Media Platforms This 2023
The most popular social network, Facebook – with almost 3 billion active users today. From a business perspective, 80 million Small to medium-sized businesses are on the platform. From a social media marketing viewpoint, Facebook is the most important channel for both B2B and B2C types of business. In fact, it is one platform that anyone or any business should not dare to ignore or overlook.
- Monthly global active users: Nearly 3 billion
- U.S. users: Over 178 million
- Average time spent/day: 30 minutes
- Largest age group: 25 to 34 years old
For a brand like yours looking to boost brand awareness, increase reach, and grow your business, Facebook is the best platform you can start with. The best customer service and social media tools are Facebook messaging and online reviews.
Aside from Facebook, Instagram tops as the most widely used platform globally, especially among adults. As the popularity of short-form videos increases today, your brand needs to invest in a platform like Instagram. Additionally, this platform is a central place for all influencers and creators open to partnership and collaboration.
- Monthly global active users: Over 2 billion
- · U.S. users: Over 158 million
- Average time spent per day: 30 minutes
- Largest age group: 25–34-year-olds
YouTube is a video-streaming platform that is a super idea for brands looking to engage and reach audiences – both in the platform and via Google search. With the new feature, YouTube shorts, interaction has become two times more engaging.
Among other social media channels, YouTube is where most people spend the most average time per day, seconds only behind TikTok. 50% of consumers decided YouTube to be one of their top-used channels in 2023.
- Monthly global active users: Over 2 billion
- U.S. users: 240 million
- Average time spent per day: 45 minutes
- Largest age group: 15 to 35-year-olds
Twitter is another top social media platform that is best for brands that want to keep up with the latest trends and have conversations with their target audiences. Twitter Spaces, a new feature of the platform, can make it possible to have live conversations with the audience. And it makes engaging and interaction much easier, seamless, and straightforward.
In addition, Twitter is also a platform that enables a brand to receive direct feedback from the audience, as well as questions. And by simply being responsive to your audience in this channel, you can build a stronger image for your brand.
Overall, this makes Twitter a powerful place to collect user insights, helping you to improve your brand in all aspects: the content you put out and even the products and services you offer.
- Monthly global active users: Nearly 240 million
- U.S. users: 77 million
- Average time spent per day: 35 minutes
- Largest age group: 18- to 29-year-old
While LinkedIn is best known for B2B marketing, there are other reasons your brand should take advantage of this platform and consider developing your LinkedIn strategy. LinkedIn is none other than the world’s biggest professional network and is one of the top social media channels for businesses and lead acquisition.
With LinkedIn, your brand can hyper-target its main audience using interest-focused filtering and rich demographic data. Also, it is home to many business leaders, investors, job seekers, and professionals you can think about.
To conclude, LinkedIn is a valuable platform and resource for recruiting and building your branding strategy, helping you differentiate your brand from your competitors.
- Monthly global active users: 830 million
- U.S. users: Over 19 million
- Average time spent per day: 35 minutes
- Largest age group: 25 to 34
6. Google My Business
While Google My Business is not a usual social media app, it is an equally essential platform because of Google reviews’ role in the buyer journey. Google rules as the top consumer’s favorite review site – 63.6 percent of consumers say they are most likely to check reviews in Google to research a business.
Channels like GMB make it easier for you to respond immediately to the reviews of your customers and audience and address misinformation and inaccuracies on the spot. The ability to respond to feedback directly from GMB helps you strengthen your brand’s online reputation while delivering your customers the context they need to make well-informed decisions.
- When looking for contact information, 64% of consumers look for business info via Google My Business page.
A trusted online review management strategy is necessary for any brand that wants happy construction clients and aims to refine brand advocacy. Yelp has been around for ages already. This platform provides tons of reviews about businesses, companies, etc. The reviews on Yelp can go a long way in influencing customer sentiments toward your brand – both positive and negative.
While no one likes to receive negative reviews on Yelp or be criticized, these reviews can help businesses determine areas needing improvement and double down their main strengths. In addition, responsiveness significantly helps – 45% of people say they are most likely to visit businesses that respond to bad reviews.
- Members worldwide: 19.7 million
- Average time spent per day: 3.39 minutes
- Biggest age group: 35- to 54-year-olds
Known for less-refined, meme-y short videos, TikTok tops as one social media platform that most consumers in the U.S. spend the most time on. And since every one of all ages is on TikTok already, it’s time to do marketing and try the platform.
When you put out authentic content on TikTok, it can build trust with people on the platform – 74% of the users feel a deep connection to brands they interact with via TikTok vs. other platforms. Also, TikTok trends help a lot and can inspire social content and help you better understand what topics are relevant to younger audiences.
- Monthly global active users: 1 Billion
- U.S. users: Over 180 million
- Average time spent per day: 89 mins
- Largest age group: 10 to 29-year-old
Part-payment app, part messaging app, part lifestyle kind of a platform, WeChat’s social integrations and high message feature have made it a top online tool for most users in everyday life. In the social connection part, the users on this platform send more than 40 billion messages daily. On the financial aspect, WeChat is the leader in mobile payments.
If you are eyeing international clients, then WeChat is helpful for you to achieve that goal. This prime platform has always been able to deepen connections with people around the globe.
- Monthly active users: Over 1 billion
- U.S. users: 1.49 million
- Average time spent per day: 80 minutes
Reddit is undeniably one of the most trafficked social media channels, with billions of visits monthly and over 100,000 interested communities. It is a platform known for marketing and promoting genuine connection, where users called Redditors particularly look for and participate in conversations they can trust.
Reddit is the best place to engage communities filled with individuals with various interests. Even if you do not want to join conversations, listening to what Redditors are sharing often leads to valuable insights that you can use to improve every aspect of your brand, etc.
- Members worldwide: Over 430 million
- U.S. users: 221.19 million
- Average time spent/day: 34 minutes
- Largest age group: 20 to 29 years old
What Your Next Steps Will Be?
Now, you have all the information about the best-performing social media platforms this year. You are in the best position to craft and amend your social media strategy successfully. Remember always to explore and start experimenting with these platforms. Along the way, you will find what works best for your business needs. Just ensure you have set measurable goals for every channel before you start exploring the limitless possibilities of social media.
However, if doing this is not your forte, consider partnering with a trusted construction marketing agency near you.
At ConstructionMarketing.io, we can help you in all areas of social media. As a full-service digital marketing agency, we offer end-to-end marketing solutions to our clients. Our services include full management of social media accounts for LinkedIn, Facebook, Twitter, Instagram, and other accounts you wish to take advantage of for your construction business. In addition, we help you determine the right channels for your brand exposure and integrate marketing tactics like Local SEO to boost your visibility in your local area further.
Our team of social media specialists is always happy to place your construction brand in the spotlight. Building relationships with your customers and long-term growth for your construction business are our ultimate goals for you as our client.