Pretty much everyone owns a website and has all the means to create one for their businesses. As a construction business owner, you would 100% agree on that, right? And like the rest, you also want to generate more leads. However, getting a stream of new leads and traffic that match your goals can be difficult. Hence, it is crucial that your marketing strategy is solid enough to bring you the results you desire.
So, if you ever wonder about how you can make your website turn into a lead generation machineLead Generation, you are absolutely in the right place. With the right strategies and best practices to implement, you can boost your website for lead acquisition and higher lead conversions.
But What is a Lead Generation Machine Anyway?
Just in case you do not understand, a lead generation machine is a system that can generate leads for one’s business on autopilot. It is an automated process that will capture leads from multiple sources then nurture and qualify them until they are ready to purchase.
The highest goal is to generate a constant flow of quality leads that you can convert into construction clients. There are different types of lead generation machines, and they all share the same common goal – to make your life easier by taking the time-consuming, tedious work out of lead acquisition.
Simply put, lead generation is a powerful tool you can leverage to grow your construction business on autopilot. And the tool you definitely need in this case is none other than your website. Your website can be so much more than just your online brochure. Your website can become a powerful lead-gen tool with the right content and the best design.
How to Turn Your Website into a Personalized Lead Generation Machine
1. Build your construction website right
Your website is usually the very first impression your potential clients have of your company. Also, it is an effective trap for new leads into your sales funnel. That is why it is crucial to make your website right the first time you design it – it should be easy to navigate, well-optimized, and always updated.
A well-structured website can help you turn your visitors into leads by making it easier for them to find the information they are looking for. It also clearly displays who you are, what your business offers, and how your services solve your customers’ problems. So, if you are serious about getting new leads, build your construction website right the first time.
2. Improve your Local SEO
Local Search engine optimization is vital for your lead generation because it enables you to target potential clients who are openly looking for businesses like yours in the local area. This means that the leads acquired via local search engine optimization are more likely to visit your construction website because they are interested in your products and services. Therefore, they are most likely to convert as customers.
By having a strong online presence and appearing in local search results through local search engine optimization, you can demonstrate that your construction business is reliable and reputable – which can go a long way in attracting new leads and clients.
To optimize your website for local search, here are some effective tips to follow:
- Use relevant local keywords
- Include accurate and consistent NAP information
- Claim and verify your Google My Business listing
- Add schema markup
- · Provide valuable and informative content
Regularly updating and monitoring your website’s local SEO can help you stay ahead of the competition and continue growing your construction business.
3. Offer a free lead magnet
Creating lead magnets is one of the best tactics to capture more leads on your construction website. In general, people love freebies, and offering them some valuable resources for free can help increase your chances of getting their contact information.
A few of the most common lead magnets you can offer are e-books, templates, white papers, webinars, and even free consultations.
4. Capture emails before launch
Who says you cannot get ahead of the game even if your website is under construction? Let’s just say your website is ongoing, and you wonder if you can still get leads. Do not worry because you can still reach out to your audience and get new leads via email.
This is where you should put effort into your email marketing plan. Encourage users to sign up on your email list so they can track down your launch, get notifications when it happens, and stay updated with the events of your construction brand.
5. Add forms on every single page of your website
Your website is nothing without lead forms.
Without these forms, collecting email addresses and other personal information about your subscribers will be hard. If you cannot get in touch with them, it will be impossible to generate enough leads to meet your goals.
So, spread many forms across your website. And make sure your forms are properly done. Leads are only as good as the forms that capture them.
6. Install a live chat feature
You might have noticed that almost every website today has a live chat feature. Live chats are not just an additional display on the website, but they are known to be a very effective tool for generating quality leads.
They effectively act as a guide when web visitors need urgent assistance. Moreover, live chats are also used to begin conversations with people unsure of what to do next while on your website.
7. A/B test your website
Your website will never push through if you do not assess its overall progress and optimize it well for conversions.
If you care to know, there are psychological reasons why web visitors may click a CTA button that is green in color but ignore the same button if the color is red. With A/B testing, you can test different elements, such as buttons. This is one of the many ways to optimize your website, turning it into a lead gen machine.
Also, remember that you only need to test one element at a time, or it will be impossible to determine what causes lower or higher conversions. Here are some common elements you can split test:
- CTA colors
- CTA copy
- Website copy
8. Leverage the power of strong CTA
If you want to transform your web visitors into potential leads and ultimately become paying customers, you have to leverage the power of a strong call to action. CTAs can help guide your visitors as they navigate your website – whether to make a purchase or sign up for your mailing list.
When it comes to forming CTAs, it always starts with a strong verb that makes it clear to your web visitor what to do next. “Sign up Today”, “Get Yours Today”, and “Buy Now,” are some of the most commonly used CTAs on the websites.
You can also opt for CTAs that inspire FOMO or the Fear of Missing Out. CTAs like this make the people who visit your site feel like they will be missing out on something if they leave without taking action.
9. Provide social proof wherever possible
Customer feedback is very crucial since people usually trust word-of-mouth recommendations. So always ask your construction clients for testimonials and publish their feedback on your website. Testimonials will show that you have done such a great job for your clients in the past – and, therefore, will prove credibility and establish trust.
To ask your clients for reviews and feedback, you may:
- Send a simple follow-up email asking about their personal experience with the services you offer
- Create a survey poll and have it on your website.
10. Invest in Organic Search
Organic search will continue to reign this 2023 and beyond. So, make sure not to miss the opportunity of leveraging it for your lead gen campaigns.
The more traffic your construction website generates, the higher the possibility of you getting new quality leads. Google is visited 89.3 billion times a month. In addition, over 27% of Google’s desktop traffic originally comes from the U.S. So, regarding search engine market share, Google currently holds the leading position with a remarkable 83.49% share compared to its other competitors.
That is why optimizing your website and its landing pages is key to success.
Generate High-Quality Leads with the Help of ConstructionMarketing.io
Your website is a total package, a game-changer when leveraged correctly – it boosts your visibility and brand awareness and drives your lead generation campaign onward. So, make sure not to overlook your website and start taking advantage of it as your lead gen machine.
We already give you some tips on transforming your website as a lead-generation tool. However, if you are strongly convinced you cannot do it alone, you can partner with us instead!
We are ConstructionMarketing.io, a full-service construction marketing agency ready to take your campaigns to the next level. We offer end-to-end online marketing solutions to help you with your lead-generation strategy, online presence, ranking, branding, and more.
We build qualified lead-generation programs tailored to your exact needs. Here are some of the metrics we lean on and focus more on:
- Qualified leads generated per month
- Sales-qualified leads per month
- Target account acceleration
- Conversion rates from marketing
- Sales opportunities from leads