You have a personal identity and it makes you unique. On the other hand, your brand identity is the essential element of your construction business that will set you apart from every competitor on the block. Competition is fierce in the industry, which means that growing your business requires a branding strategy and strong marketing. Whether your company is located in a large city or a rural town, you have to brand your company to participate in industry growth actively.
But what exactly is brand identity? And how you can establish a strong brand that can take your business to the next level. Read this blog to discover and learn.
What is Brand Identity?
Brand identity is the collection of all aspects/elements that a company builds to portray the best image to its target audience. Speaking of elements, it includes the design, color and the brand’s logo. It is the manner in which a company presents itself to the public and differentiates the business in the mind of consumers. To put it simply, it is what you, your clients, and prospects can see.
It is crucial that your company’s brand identity showcase the best attributes of your construction business. Hence, be careful in building your brand identity and leave nothing to guessing and chance. Any company has a story to tell. Hence, invite your clients and customers into yours. Be persuasive and bold. Your story has to be interesting and intriguing, relatable and promising.
Your story has to be illustrated with solid language and excellent design that is constant with what you’re going to represent. Overall, it must reflect your brand – the total experience your clients and prospects have with your company. When developing your brand story, make sure to consider the following:
· What is the origin of your construction company? You can use “construction since” this year as part of your branding. It provides reassurance to your customers and prospects that your company is trustworthy and well-established.
- What do you exactly do? What particular construction services are you offering? What type of services and products should customers approach you about? Do you have a construction niche? Are you an expert in a specific area?
- What are your core values? Where does your construction company take a stand? Create a powerful tagline that embodies your brand. Build a brand mission statement that highlights your core values, then act to those values accordingly.
- How do you exactly operate your business? Does your company keep a track record for finishing projects on time? Also, if a particular project is delayed, how do you usually handle the situation?
- Lastly, how is your customer service?
How Can You Make a Strong Brand Identity?
Discover below the ten winning tips to create a strong brand identity for your construction business.
1. Ensure customer experience reflects company’s brand promise
Consider how your brand promise is being reflected in the actual client experience delivered. For instance, if the brand promise is particularly centered on trust, how will the value be reflected in a client’s touchpoints? Also, does your invoice mentions punishment for not paying only? Where is the integrity? And how does that honor the promise made?
It is crucial to consider how your company brand is tied to every step of the client journey.
2. Start with great self-awareness
Creating a tremendously effective brand strategy for your business is almost impossible if you do not know how your target audience views you. Having a great understanding of your unique business value is critical. And it’s also not the same as casually telling others why you are good at what you offer and do.
Do not get the two confused. Moreover, this is why you have to invest heavily in digital marketing.
3. Determine the emotion your company brand evokes
Successful businesses owners understand that emotions usually drive their clients. Do you understand your customers enough? In fact, you should start focusing on the quality of your services or the latest feature of your products. Make sure also to distinguish advantages and direct your marketing efforts towards the feelings of your clients and prospects.
According to Behavioral Economics, it’s also worth noting that clients construct their identity through the brands and services they avail.
4. Deliver blog content your audience can use
Almost everyone, including people and businesses, is constantly online. The main reason is to primarily search for details they need to decide the services and products they want to avail. This particular process usually takes place before any brand is picked. Hence, it provides you the opportunity to offer them that info and essentially get brand recognition.
Content has to be engaging, relevant, and persuasive. It must also be high-quality and original. So prioritize blog topic ideation and start brainstorming.
5. Choose the logo that best represents your business
Logos are compelling. It is clear that logos show some hints on what type of services your company offers. You have to put some aspects in your logo to stand out and become unique from others. Make your area of specialization very clear, if not the logo itself, but the slogan. In addition, picked the colors that you’ll be most comfortable working with for an extended period since these colors will be handy soon.
Your logo only does well if it gets the people to call your construction firm, leading to market-leader recognition. So make sure to include your company name in the logo. Connecting the company name with the logo means prominently pairing the two in many circumstances – on your trucks, equipment, and even on your work outfits.
6. Storm the Internet
When you finally figured out your company brand, it is time to create a website around the logo you choose. Pick the right colors to further highlights your brand. Have the best web design and blog about your construction niche to boost your SEO. Your website is your first chance to make a good and lasting impression on your target audience and potential clients, so invest well in it.
Moreover, always encourage your clients to give some feedback and reviews, especially for remodelers. Clients are far more comfortable with a firm with a history of excellent work than one known for its terrible customer service.
7. Update and track your social media presence
To make your brand identity much more robust, you have to take it to people. People nowadays are now on social media platforms, active and always online. If you are only on LinkedIn, this may be the time to consider adding profiles on other channels. Zip over to Facebook, Instagram, Twitter, and YouTube, where most of your audience is hanging out.
Upon creating profiles on these channels, make your brand consistent. Not doing it will only confuse your viewers and dilute the brand identity you are building.
8. Differentiates from the Competition
The brand that stands out in the marketplace is the one that responds to unmet needs. It also articulates and captures the target audience in a bolder way. It also resonates with authenticity and passion. Yet, many company owners are fearful of trying out new things and do something different. Are you afraid of the unknown? You should not be. Being the same as the competition is pure death. The present market is craving uniqueness and novelty. So, bet it, and everyone will constantly look for your services.
9. Be of Service
Despite the communication channel you use, the best way to establish your brand and promote it is to be of constant service to your target audience. Always recognize and address their pain points. Answer all of their questions. Appease their fears. Keep inspiring them.
Moreover, if you make your business a source of information on your area of expertise, your company brand will essentially attract the right audience. As a result, your brand flourishes on its own for many right reasons.
10. Pick a Path and Stay the Course
Offering too many to too much can confuse the market and may drive your revenue down and not up. So, pick a lane of services that are the very core of your business and what your company stands for. Remain focused on serving your viewers and present clients as well. Doing everything ensures you become more widely known and referable, especially to those who seek what you offer whilst remaining true to what is most crucial.
Harness Your Brand Identity with Digital Marketing Campaigns
Whether you are aiming to generate more site visitors or building a solid subscriber base, they all share one thing in common – all marketing campaigns are, to some extent, brand awareness campaigns.
Let’s begin with the basics. Why bother carrying out your brand identity to your digital marketing campaigns? Simply because brand awareness establishes trust. And the more brand elements you can continuously incorporate into your marketing plans, the more your clients and prospects remember you and re-availing your services.
At ConstructionMarketing.io, we can help your construction business embrace unique core values and formulate the best strategy for a strong brand identity. We know that a brand identity lives in the hearts of your clients. And so we put the best of our abilities to help and serve you with your needs. We have a strong background in construction and offer a wide range of digital marketing services, such as Web Designing, Social Media Marketing, Keyword Research, Blog Articles, and so on.
Get in touch with us today. We are ready to help you.