If you find it difficult to attract the right customers, you are not alone! According to HubSpot, 61% of marketers consider lead generation the most challenging task. Nevertheless, there are several ways to solve this problem, but there is one powerful tool that can help you rise above the social noise and successfully capture the attention of your target audience.
Have you ever heard about lead magnets? Well, they are a very effective way to incentivize potential construction clients to engage with your brand. As the term implies, lead magnets strongly pull in your prospective customers with enticing offers.
For this blog post, discover what lead magnets are, and learn how to use the twelve powerful lead magnets ideas to bring in more quality leads and potential customers for your construction business.
What is a Lead Magnet?
A lead magnet is an incentive or a free resource that your construction business can offer potential clients in exchange for their contact details, such as phone numbers, email addresses, or social media accounts. It is content that drives brand awareness and helps a potential client engage and build interest in your products/services.
As someone who runs a construction business, you can offer free consultation as a lead magnet. In turn, it can attract more prospective clients and easily capture their contact information. Over time, some of these prospective clients may decide to avail of construction services from your business.
But What Makes a Good Lead Magnet?
The best and highest-converting lead magnets today have the most important things in common:
1. They are relevant
Remember that even the best offers you can give will be unsuccessful if they do not resonate well with your target audience. Also, it is equally important to remember that a high volume of poor-quality leads may backfire anytime, resulting in wasted time and effort in following up.
So, always ensure your lead magnets are all highly relevant and serve their purpose.
2. They have perceived value
The best lead magnets out there are the ones that contain helpful insights, expert knowledge, or simply a guide. In many cases, they offer innovative and creative solutions that can solve real-life problems for people.
3. They serve your business purpose
The best lead magnet can deliver the promise you made to your target prospects when you ask for their contact details. Lead magnets, in general, will clearly show that you are an expert or that the service you offer is the solution to their biggest concerns. In short, they serve their purpose.
Lead Magnet Ideas in Every Stage of Your Funnel
Lead magnets can work in every stage of your funnel – either in the top, middle, or bottom. This section finally reveals some of the best lead magnet ideas used by many businesses, marketers and professionals today. We guarantee they can drive more high-quality, sales-qualified leads at any stage of your funnel.
Top-of-funnel (TOFU) Lead Magnets
Lead magnets work best at the top of the funnel. This is the critical stage where you have to spread awareness about your construction brand and convince your target leads to share their contact details with you.
For top-of-funnel, here are the best lead magnet ideas you must create:
1. E-books
These are long-form content pieces that are typically 25-50 pages in length. They provide an in-depth guide that your target prospects are most interested in. E-books are great top-of-funnel lead magnets as they offer great value to your target audience.
2. Whitepapers
A whitepaper usually offers a detailed analysis of a particular challenge, issue, or trend. In addition, it provides actionable recommendations to help in the decision-making process. B2B companies often use whitepapers but they are also useful for any company that wants to showcase its expertise and deliver insights to potential clients.
For your company that offers construction services, you may create a whitepaper outlining the benefits of your service and providing expert advice.
3. Email newsletters
Email newsletters provide your subscribers with the latest updates about your construction business. They are one of the most effective ways to establish and nurture relationships with your target prospects. They are also easy to maintain and can be set out on your chosen schedules (weekly, monthly, etc.)
A newsletter usually includes a range of content. It contains articles, blog posts, case studies, infographics, special offers, and industry news. It is designed to deliver value to your subscribers to keep them interested and engaged in your brand.
4. Worksheets
Worksheets can help with brainstorming, organizing ideas, solving complex issues, and planning projects more effectively. Moreover, they serve as a great starting point for your leads, especially when they are intimidated about initiating a construction project.
5. Workbooks
These are like an extended version of worksheets. Workbooks are excellent lead magnets, especially for companies that offer complex, tailored solutions to their clients. As a construction business owner, you can take advantage of workbooks as a lead magnet to help your clients develop a viable construction plan.
Middle-of-Funnel (MOFU) Lead Magnets
This is the stage of the funnel where buyers are in the consideration phase. In other words, they are fully aware of their needs but are still looking for other solutions and options. At this stage, it is important to create lead magnets that can help demonstrate the power of your service offerings, establish your construction expertise, and showcase what makes you better than the competition.
Below are the best MOFU lead magnets you must try:
6. Webinars
Webinars educate prospective clients about how your construction business, services, or products can add value to their lives and, ultimately, how they solve their problems. That is why webinars are great lead magnets for the MOFU stage, as they give you every opportunity to show your target prospects why they must pick over your competitors.
In fact, 70% have stated that webinars are one of the long-form content that can help businesses to generate a much higher conversion rate.
7. Case studies
Case studies are evidence-based documents that show your potential clients how you have provided solutions or solved the problems of your past clients. In many cases, these problems you have already solved are similar to the issues these prospects are dealing with. When you show what you can do through case studies, you can build trust and prove your expertise in front of these prospects. As a result, they will connect and get in touch with you.
Make sure to publish case studies about your past construction projects. Include testimonials from your previous clients and statistical results that showcase your success and ROI!
Bottom-of-Funnel (BOFU) Lead Magnets
Finally, we are at the bottom of the funnel stage. There are a few lead magnets that can give that final push to your prospects who are on the verge of making a purchase or availing of a service from you. They are as follows:
8. Free consultations
Free consultations are like another version of a free trial. These lead magnets are particularly useful for agencies, consultancies, or a company like yours. For construction projects, consultation is a must before the start of a project. Clients who book a consultation from your brand can experience the feeling of your construction services firsthand. As a result, it helps them decide whether your service is worth paying for.
9. Discounts and coupons
Everyone loves discounts or exclusive codes! You can offer discounts, especially to your first-time customers, to help smooth the deal. In other words, they can be the final push that leads your potential leads to convert and make a purchase from you.
10. Limited-time offers
Giving limited-time offers boosts conversions, especially at the bottom of the funnel. You can offer special discounts to potential leads to create urgency and turn them into customers. This urgency-driven approach pushes your potential leads to take immediate action, ensuring they never miss out on any of your exclusive offers.
11. Bundles
A bundle is when you package multiple services/products and offer them at a discounted price. This is an effective way to attract more leads and capture their interest. By bundling your construction services together, you deliver a personalized experience and a comprehensive solution for them. In other words, bundles create a sense of exclusivity, which will be a great value proposition to your leads.
12. Upsell offers
Another lead magnet you can create is upsell offers. An upsell offer is an enticing upgrade or additional product/service that matches the recent purchase. With upsell offers, you can put on additional incentives. It can be valuable content, a freebie, or an exclusive resource your prospects cannot resist.
By doing this, you can absolutely turn upsell offers into a lead magnet. The customer simply has to give their contact information or email to access this offer. Voila! You just effortlessly generate a new lead while providing them with more value!
Start Creating Powerful Lead Magnets with ConstructionMarketing.io
Now, you already know the effectiveness of lead magnets and how they can easily pull people into your sales funnel. So, your construction business must capture as many quality leads as possible using the best lead magnets! But once you have secured their contact details, you need another approach to turn these fresh leads into paying clients – use the latest tools available and ask for professional help!
A full-service digital marketing agency like ConstructionMarketing.io is always at your service! We will facilitate your whole lead acquisition process, stage by stage – enabling you to get leads from multiple sources, promote your brand, and ultimately make the most of your efforts.
Our team of experts has the ideas, expertise, and experience to drive the kinds of leads your construction business needs. On top of that, we offer other online construction marketing solutions that significantly boost the number of your leads as well:
Talk to us today! Pick a lead magnet idea of your choice, and let’s get started!