As a construction business owner, scaling up your content production is as crucial as ever if you want to stand out online. This is especially important if you want to meet the increasing demand or get ahead of the competition.
Everything begins with proper planning for your content production. So, in this guide, we will walk you through everything you need to know about scaling up your content. We will share with you six strategic ways to jumpstart your content scaling process.
What is Content Production Scaling and Why is it important?
Content production scaling is the process of efficiently and quickly increasing the number of blogs, guides, articles, or other digital assets to generate more leads. It is the ultimate strategy to supercharge your visibility, brand awareness, leads, sales, and revenue. Ultimately, it generates a treasure trove of evergreen content that is easy to repurpose, scalable, and usable to help establish your brand as a credible source of information.
Here are some other strong reasons why scaling your content is very important:
- Production scaling provides better opportunities to show off the depth of your construction service offerings with assets that cover a range of keywords.
- Your in-house team (if you have one) can amplify your content across different channels to reach a wider target audience.
- Search engines always reward websites with a high volume of content and will potentially rank on the first page of search results.
- Targeting construction clients at every buying stage makes the journey down the funnel more efficient and smoother.
Top Benefits of Delivering Scalable Construction Content
Listed below are the main benefits of ensuring your content is highly scalable.
1. Brand awareness
The qualitative measure of how better your construction brand is acknowledged by your target audience is called brand awareness. In digital marketing, especially in SEO, this term showcases itself differently.
Any brand that appears more in the search results for a particular topic will get more attention. People online will understand the brand itself is recognizable and known in that area/niche and probably has the solutions/answers they need.
In other words, the more content your construction company can rank, the more your brand will be acknowledged in your market. This gain in authority is definitely one of the best rewards you will receive from your marketing efforts.
2. Authority
While Google does not explain more details, it is clear that a good content structure is important for SEO. How do you achieve a strategic content structure? The idea begins when you group content into bigger themes. At the top of the funnel, content is looped by a specific post that usually addresses topics in relation to one another.
This only proves that even complete and unique content relies on other quality content to achieve continuous results. If you can pull this off where your company can cover an entire topic masterfully, it will result in a strong authority for your brand.
3. User experience
We all witness the crucial changes in Google’s guidelines that are instantly prompting websites all over the world to adapt. As a website owner, this is the part where you have to go above and beyond your content production – where you have to focus improvements on your website’s comfort, navigation, and usability.
It is worth noting that great navigability makes it easier for search engine bots to scan your website. As a result, it increases the time your target audience stays on your website.
4. Market data
User data is one of the most effective ways to better understand user behavior. If you want to start with digital marketing operations, you will usually deal with user data. As for your content, it is worth noting that every piece of content you publish can be your chance to understand your audience much better, especially their needs and expectations.
By scaling up your content production, you will have the opportunity to enrich your current market analysis, perform more accurate tests, and further optimize your results. By leveraging interactive content like questionnaires and quizzes, you can extend such benefits since they engage users in many interactions.
How to Scale Up Your Content?
Finally, here are the top six strategies that can help you successfully scale up your content production.
1. Structure your content process
If you are into content creation, you should know by now that it is crucial to understand how the entire process of content creation unfolds. There is a need to break down different stages and phases that make up the whole process, allowing you to design the entire activity with a level of precision.
For instance, when crafting a post, the first thing you do is to write simple texts, words, and phrases. However, in reality, crafting professional content for your construction business directly involves many steps, like:
- Keyword research
- Creation of guidelines
- Content writing
- Proofreading
- Design
- Posting
Moreover, the primary goals of documenting these stages and steps include:
- Understanding how your content production actually works in reality
- Having more control over the process
- Managing and monitoring the delegation of content tasks and other responsibilities are crucial to enabling scalability.
2. Develop a good style guide
The style guide is another important resource for guaranteeing the quality of the content you produce for your construction company.
This specific document serves as your comprehensive manual, guiding the people who handle your communication channels. It also includes standardizing the language, the structure of pieces you create, and even the tone of voice. In this material, you will make it clear to your team and employees what you expect from their work.
If you can go above and beyond, you can create additional manuals for more specific activities, like writing, design, planning, and development, to define other important technical elements.
3. Organize your content production
Crafting posts with a casual approach is not smart at all. Remember that the main purpose of content creation and marketing is to inform and educate your audience, lead them in the buying journey, solve their problems, and generate value.
This is the stage at which you need to consider investing in an inbound marketing strategy. This particular approach to marketing aims to write content based on where your target leads stand in the sales funnel.
Some sample formats for every stage of the funnel are cited below:
- Top: blog posts, articles, videos, webinars, and other interactive materials
- Middle: Blog posts, infographics, podcasts, ebooks, and quizzes
- Bottom: testimonials, cases, demos, and reviews
4. Create an editorial calendar
The chronological arrangement of your entire content production is called the editorial calendar. Remember that this workflow is important to ensure compliance and content delivery, most especially when managing projects with many experts involved.
Your calendar enables you to keep a clear vision of your construction marketing efforts. Also, it helps prevent common pitfalls, like keyword gaps that may push the audience to seek more information from other blogs.
5. Hire the right professionals
Today, you can easily find great marketing experts with top-notch skills if you have any marketing needs! However, there is one single thing you need to remember the most – aside from hiring these experts, you need somebody who can bring value to your construction company!
Our digital marketing agency is a top-ranked digital marketing agency with a strong background in construction. You will definitely leave your content creation in the hands of the pros! At ConstructionMarketing.io, we make sure to keep everything on top while you stay in full control of your business.
6. Recycle your content
If you think your blogs are high-quality and have rich content, you can proceed with building topic clusters. You can simply start by listing the main topics and publishing posts with long-tail keywords. In this way, you can better increase the reach of your content and reinforce your pillar blog posts.
Also, it does not stop there. You can often repurpose your existing content for as long as you want. You can create new content formats and types in this strategy. Below are a few examples of repurposed content:
- If you have eBooks and rich infographics in your content marketing strategy, you can transform them into small content pieces, like blogs or images for your next social media posts.
- If you have multiple blog posts and other smaller content pieces with the same topic, you can transform them into bigger works. You can turn them into white papers or reports.
As more brands and businesses vie for attention online, the importance of multiple-quality content will continue to grow. So, scaling your content is a perfect chance for you to set your brand ahead of the pack. We hope all the tactics and tips we share will give you a better understanding of the process.
Keeping Your Content at Scale with ConstructionMarketing.io
Scaling your content requires effort and commitment. Are you up for the challenge? If not, then we can absolutely help you with your content marketing needs! Fortunately, hiring a team as needed today is easier than ever!
At ConstructionMarketing.io, we have multi-talented experts in different areas of digital marketing, especially content marketing. We have a team of editors, writers, and creatives with the experience and skills needed to deliver top-notch content marketing services. Our team’s combined experience means we can create multiple types of content and deliver it to your target audience. In no time, you can effortlessly scale up your content production like a pro!
Moreover, our agency is known as the leading provider of high-impact online marketing solutions, featuring the services below:
Call us today! Tell us if you are ready to level up your content!