It’s 2023, and time is fast approaching, and it is thrilling to think about what is coming in the marketing world this year. What new inventions, updates, and technologies will emerge on the market? What trends will become popular, and so much more? If you are a construction business leader and have already been in the online world, you may be interested in the upcoming changes in the digital landscape.
The digital world is ever-changing, and what is popular now will no longer be relevant this year. So, as a business owner, you need to have a strong grasp of all the changes emerging both in your sector and the digital landscape.
Here, let’s discover and review the top ten digital marketing trends that will make a splash this year!
1. Conversational Marketing
A more enhanced UX or user experience will be a new digital marketing trend for small businesses this year. More people are looking for and expecting excellent streamlined services the minute they visit a certain website. Live chats, chat boxes, personalized responses, and virtual assistants are features they expect to experience on a website.
This is why it is called conversational marketing since the approach is most likely conversing with web users in the easiest, most modernized ways. So be extra aware as this becomes more and more significant by 2023, primarily because Google is set to end third-party cookies in Chrome.
And since Chrome is about to take action, mainly out of respect for user confidentiality – marketing agencies will not be able to use data obtained from cookies to determine the target audience. Instead, marketers must develop a more personal strategy to attract people to the brand.
2. User-Generated Content
Establishing strong customer relationships is more crucial than ever. So, how can you build a stronger and lasting relationship with your existing customers? Simple. Take advantage of user-generated content to reach millions worldwide.
But how do you do this? Here are two major examples of user-generated content that will become increasingly popular in 2023:
- Hashtags that build a growing online following and entice more people to join in.
- User-posted videos on social media platforms where a person shares her thoughts about the product or service.
A lot of businesses today are already taking advantage of user-generated content. So, if you want to stay on top of the digital trends, make sure you use this.
3. Interactive content
You will likely come across interactive content without being aware of it. Know that gone already the days of static posts and passive consumption because nowadays, people demand quality content.
Here are some examples of interactive content that has been pushed through. Such content is dynamic and encourages active engagement with the target audience:
- Quizzes
- Calculators
- Assessments
- Interactive maps
- Interactive videos
- Interactive infographics
Almost 80% of website marketers agree that this high-impact, low-cost content strategy is more effective at getting your target customer’s attention than the static one. And the benefits do not stop there. If you want to make the most of this digital marketing trend, make sure your marketing goals include the following:
- Enhanced audience engagement
- More leads and conversions
- Improved customer learning
- Increased brand loyalty
- Streamlining the customer experience
4. Core Web vitals
People look for details faster than ever, which is why Google intentionally created Core Web Vitals – the newest ranking factor. Make your website more quickly than the others through this ranking factor. You can achieve it, leading to more revenue and traffic.
You can begin by comparing your website against your competitors. From there, you can take a glimpse of your Core Web Vitals performance data and learn more about critical details about your website, like site speed. Tools like Google’s PageSpeed insights can help you obtain such data.
5. Page speed
Besides affecting SEO trends, core web vitals mentioned above also significantly affect web design trends. In addition to making your website faster and enhancing the site’s functionality, it improves your overall page speed. Tools like PageSpeed Insights help you get accurate details.
However, you should consider partnering with today’s well-trusted SEO companies to get the best results. The best agencies can help you design a faster, more responsive website that always tops the search results. These firms are manned with the most experienced digital marketers who are well-rounded in all things digital, proven to have top-tier marketing skills, and fully equipped with the latest tools and upgrades.
6. Mobile-first indexing
Google, the world’s biggest search engine, crawls and indexes the web via mobile perspective. This is your big reason to optimize your website for mobile users. Another significant reason is that more than 40% of online transactions today happen on mobile devices.
If your website is user- and mobile-friendly, you make it much easier for your target customers to avail of construction services from you. So, make sure to invest in a great web design. But if you are unfamiliar with web design and development, you can get professional help from a trusted online marketing agency.
The digital marketing strategies performed by ConstructionMarketing.io fine-tune every aspect of your construction website – from web designing to web development and even web marketing. In greater return, you will be winning the favor of search engines on the web and mobile!
7. AI for better trendspotting
According to a study, three-quarters of online marketers need to use behavioral data for online advertisement targeting. But new technology is working to make this data more affordable and accessible for small businesses.
Artificial Intelligence (AI) is poised to impact many industries in the coming years. On the other hand, marketing professionals are now leveraging AI methods like machine learning, data models, and algorithms to understand their target audience better. The data helps marketing professionals to optimize spending, personalize the customer experience, and customize content.
As a matter of fact, marketers are already reaping the many benefits of AI technology, like:
- · Accurate trendspotting and predictions
- · Smarter, more targeted advertisements
- · A better understanding of the buyer behavior
- · Increased customer loyalty and retention
- · Enhanced self-service capabilities
- · Higher ROI through effective targeting
8. Voice Search Tactics for SEO
Voice search has increasingly become popular. And as a result, today’s marketers leverage it as a new search engine optimization tool.
Voice search optimization is streamlining and upgrading your web pages’ information to appear successfully in voice searches. This tactic aims to optimize your web page to answer some questions for people whenever they conduct verbal searches.
This method allows you to have the opportunity to get your web page read by the voice search mediums, such as Siri, Alexa, and OkGoogle, especially when a user asks for details related to your web page.
9. Agile marketing
As the name implies, Agile marketing is a common approach inspired by none other than the Agile methodology. It is a way of working that often involves rapid iterations rather than one huge project.
Agile marketing focuses on real-time collaboration and is often designed so that marketers can respond faster and easier to changes. Here are some promising benefits of Agile marketing that you should expect:
- Ability to deliver value early
- Flexibility to adapt to change due to iterative planning
- More focus on business outcomes and customer value than outputs and activities.
- More data-driven decisions, thanks to a major emphasis on experimentation
- Better collaboration and transparency through visualized workflows and several touchpoints.
10. Social Responsibility and Inclusivity
Finally, the last entry goes to social responsibility and inclusivity – an online marketing trend you cannot certainly ignore in 2023.
Now more than ever, online users and consumers are increasingly interested in what a company stands for. They are eyeing brands that practice social responsibilities while balancing their money-making initiatives with best practices. Over half of U.S. consumers now factor values into their purchasing decision, and the rest is willing to pay more for brands that demonstrate social commitment.
As a construction business owner, make it a point to highlight social responsibility efforts in your marketing campaigns. This is to attract more consumers who want to make a significant, positive difference from their purchases. Some examples include:
· Promotions that spread awareness about societal issues
- Running one-on-one campaigns to donate products to those in need
- Directing portions of profits to the charity
- Having company-sponsored community activities and services
- Promotion of fair trade
- Advocating for social justice
Keep Up with All the Marketing Trends
Know that trends always come and go. But it is crucial to keep up with them through the years to ensure your construction business is knocking it out online.
So, to keep up with your consumers and stay on top of the ever-evolving digital marketing trends, partnering with ConstructionMarketing.io will be your company’s greatest advantage. Our agency is about helping construction businesses grow their brand while taking advantage of the latest trends and implementing top-tier digital marketing services.
Gaining a competitive edge is just one of the many great results our agency can offer you. We help boost your brand awareness, generate more sales, increase your ROI, and more.
So, contact us today and discover how our agency helps you stay in the loop and how our dedicated team strategizes your marketing campaigns!