Do you have a website dedicated to your construction business? If yes, then you may agree that data analysis is one of the most challenging tasks you are held accountable for as a website owner. There are sets of data and tons of numbers that must be understood and analyzed. And unless you are clear with your objectives or matched your key metrics to your goals, this enormous data can be extra overwhelming and confusing – and you may find yourself struggling and clueless on how to handle it.
Yet, the fact remains that understanding and analyzing your website visitor behavior is one of the most important responsibilities of any website owner. So, in this blog, find out why tracking your website visits is important, the benefits you will reap when you start paying attention to your visitors, and some tips on getting started on web visitor tracking.
But Why Is It Crucial to Track Your Website Visits?
Simple. If you are not tracking your web visits, you cannot get invaluable data and helpful insights, negatively affecting your construction company’s bottom line.
Understanding and analyzing how your web visitors and leads interact with your website can give you a great amount of critical data that can help you optimize your website, enhance your content strategy, improve user experience, and generate more leads.
Tracking your website visitors and their behavior can truly impact the performance of your construction website. To put it simply, it is one great method to discover and convert hidden opportunities lying behind user data.
Benefits of Website Visitor Tracking
Here are some additional reasons why your construction company should track website visits:
1. Better understanding of the sources of traffic
The main reason why businesses track website visits is to have a better understanding of traffic sources. When you have a better understanding of your traffic channel, it enables you to determine which companies are focusing on their marketing efforts. This nudges you to create similar high-converting efforts to attract and convert more leads and eventually surpass your competitors.
2. Better understand your web visitors
Your visitors and customers should be founded on facts, not guesswork. And with website visitor tracking, you can better understand them. You can see the attributes, locations, and other information of these people who frequently visit your website. In addition, you can see how they progress through the entire buyer journey and jump toward conversion.
3. To know the depth of your web pages
Tracking your website visitors and their engagement does not only help you understand them. In fact, it paves the way to understand each of your web pages, the overall website performance, and its responsiveness. With this, you can better understand how to improve every part of your website so that your visitors will stay longer and may decide to convert as your customers.
Ways to Analyze Your Web Visitor Behavior
1. Understand your traffic origin
We mentioned this in the previous section. And we will give you tips on getting a better grip on traffic sources. You must check where your web visitors come from for a good start. If you have a much better idea about the upcoming traffic to your website, you will find out what you must focus on to get more authentic visitors.
Make sure to install the best plug-in tools like Google Analytics. And depending on how detailed and complex you want your metrics to be, make sure you use the right tools. Another way to determine the statistics of your visitors is by looking at the SERPs (Search Engine Results Page), links from other websites, social media channels, etc. You can also analyze your keywords for SERPs and get valuable insights directly from your visitor’s intent.
2. Analyze your on-page activities
Here, you can further analyze the behavior of your website visitors once they land on your construction website. Look at the way your visitors interact with every page on your website:
How many down the pages do they scroll?
- Where do your visitors click, and where do they move the cursor?
- How long do they stay on your website?
- Do people read the FAQs section at the bottom of your About page before taking action?
- Do they click on your CTA buttons straight away?
The information you get will help you discover your web pages’ strong and weak points. And most importantly, you can now clearly see how people interact while visiting your website.
3. Follow your visitor’s flow
This is the time to better understand how your web visitor flows are distributed on your entire website. In other words, what is their current progression? You can better understand their knowledge and interest level when you track their engagement.
Your site instantly pops up if a visitor has googled a specific word. They will head straight to your construction website and look for information.
Another visitor is browsing through a few of your blog posts before following and clicking a link.
You see, these are some actions your web visitors usually take within your site. This behavior flow will give you specific details to make some changes in your content strategy.
4. Look at exits and conversions
Looking at how your web visitors interact within your website, especially on specific pages, can help you achieve one of your ultimate goals – to convert as many visits as possible. This is why we suggest looking at not only your visitor behavior as a whole but also at exit points and conversions in particular.
Find the path that leads to conversions the most and adapts the rest of your construction website with it. You might have to create some new content or change a few links to make it easier and smoother for people to sign-up for your construction services or the other way around.
And you can tell that problems may exist when you see your visitors leaving your website. So, collect as much information as possible to find out why, and doing so can help you spot the root of the problem and lessen the number of exits.
5. Get direct feedback
Another way to analyze and monitor the user experience and to find out why your web visitors behave in such a way is to ask them for feedback. And when we say feedback, it has to be direct. After all, direct feedback is the one that can give you the most accurate information. The feedback can help you determine what sections of your website are most appealing, user-friendly, and likely unresponsive.
You can get feedback from your existing customers and web visitors in multiple ways.
- For the existing ones, you can add a digital survey or send an email containing a quick survey.
- For the new visitors, you can add a pop-up survey to your website with a couple of questions. Adding a permanent poll on your website is such a great idea also.
Trust that all the information you can get by doing all these steps can give you invaluable, helpful insights – just everything you need to understand your visitor’s behavior to give them better a better user experience while you gain more conversions.
What Visitor Activities Should You Be Tracking?
We pretty much mentioned the importance of gathering data as much as possible. And when we say data, we mean that it should be different types of data that should all come through website visitor tracking. They can be anything, and depending on your core marketing goals, you may want to consider acquiring the following:
- Your visitor’s demographics, locations, contact information, and the company they present
- Click rates and user flow
- Overall web page traffic
- Bounce rates
By understanding these major categories and following the tactics we cited above, you can slowly and successfully develop more effective strategies that work best for your goals.
Start Tracking Your Visitor Behavior Right Away
It is crucial to get to know your web visitors on another level. And at the end of the day, you only have one goal to attain – to yield insights that can help you improve your construction website. While the pressure to optimize your website is always there, if it does not deliver like other existing websites, your website visitors will bounce without a second thought.
So, make sure to analyze your visitor’s behavior. Always gauge their intent and expectations.
Still, wondering where to start? Partner with us.
At ConstructionMarketing.io, we firmly believe in obsessing over customers. So, to put it simply, we are the perfect agency that can help you better know your visitors, their behavior, and their engagement with your website. We perform an in-depth website audit and behavior analysis and use cutting-edge tools to understand your visitors better. And the best part of it all – we make the process easy while protecting your visitor privacy and giving you quick, insightful results.
Want to know more about us and our other digital marketing solutions? Contact us today.