In today’s digital era, where content creation is dominating, the challenge of ensuring your construction content stands out from the rest has never been greater. With the unstoppable spread of AI-generated content, it is crucial to deploy the best and most advanced strategies to ensure your content remains original and unique and effectively captures the interest of your target audience.
In this blog post, discover why AI content is not commended in the first place or why Google hates it. Ultimately, learn how to make your content surpass AI-generated content.
Let’s dive in!
Why AI Content Will Never Meet Google’s Quality Thresholds?
While all you ever think about at this very moment is how to make your content stand out in the ocean of AI, we have some good news for you: Google Algorithms hate AI!
Google’s recent core algorithm update last March 2024 is penalizing websites made with AI-generated content. In fact, many ranking systems, including helpful content systems and reviews, have set quality standards that make it impossible for AI-authored content to be satisfied. Moreover, the addition of another “E” in E-A-T, which refers to experience, sets a strong signal for website owners and content writers that utilizing AI may expose them to some possible risks.
Below are some of the qualities that Google focuses more on and that can immediately discard purely AI-generated content:
- Experience, from Google’s E-E-A-T criteria
- Google News focuses human authors in Google News search results
- Published reviews should be hands-on
- Google perspectives
- Author page (expertise questions)
- Author About Page
- Author background information
The qualities we cited above are the most outward signs usually related to expertise, which AI can never achieve.
Ways to Stand Out from the Sea of AI Content
Finally, let’s dive into some of the best ways to create construction content that stands out, beats AI, and ultimately captures the interest of your target audience.
1. Follow a well-planned content marketing strategy
Your content marketing strategy will be your guide to ensure that every piece of content you create connects to a deeper purpose or cause. The role of your content marketing strategy is to craft and publish content in an organized and orderly manner. Know that every piece of your construction content is strongly tied to a set of specific marketing goals, which can then be adjusted and measured as necessary.
If you have never developed a content marketing strategy before, we suggest asking help from the top experts at ConstructionMarketing.io. Our agency will create, edit, optimize, and strategize the direction of your construction company’s content. We ensure that your content, in multiple forms, is relevant, interesting, discoverable, and captures the attention of your target audience.
2. Write for your target audience in mind
While AI can leverage its massive collection of information and data sets to generate content, humans will always have the edge. To put it simply, you can have the power to understand the emotions and motivations of your target audience and tailor your content creation to meet their needs.
You can always take advantage of this skill by simply understanding your audience’s needs, wants, and desires. By knowing everything you can about your audience, you can create content that speaks best to their personal interest, solve their problems, and answer their biggest questions. Overall, you can develop content that resonates well with your target audience and establishes a strong connection between them and your writing.
Note: While it is important to leverage SEO hacks, such as adding keywords to boost your brand awareness or your content’s visibility, the most successful content out there is always reader-focused. In other words, you must prioritize your reader’s experience over anything else.
3. Understand the importance of content differentiation
In an ocean of content dominated by AI, understanding why content differentiation matters is crucial. Remember that unique content not only grabs the attention of your target audience but also builds a strong authority within your niche.
This is also where creativity becomes your secret weapon against AI-dominated content. You are forced to think outside the box when you have a creative approach to your content creation process. As a result, you will certainly bring fresh perspectives to your future construction topics.
4. Show your human side
While AI is great at writing general common ideas about a certain topic, it does not generate emotions, human connections, and real-life experiences we have. You can use your direct experience in the industry to create personal stories and add empathy and opinions to your construction content.
The goal is to add a human touch to all your content. Also, we have been telling and sharing stories long before learning to write and read. So, storytelling has been an effective and powerful way to show our human side. Storytelling evokes strong emotions, fosters engagement, and captures the reader’s attention.
Regardless if AI is getting better at telling stories, it will never achieve the same emotional weight as human storytelling.
5. Always tap into legitimate expertise
AI creates content like it knows what it is writing and doing. However, in many instances, it does not. So, this is where you may try to tap into real expertise. Using first-hand or second-hand knowledge from other experts in your industry and integrating it into your subject will literally blow AI’s authority out of the water.
Make sure to add your expertise to your construction content by adding yourself as the expert and others who also know your stuff.
6. Demonstrate the how
AI may have the capability to cover the “What” of a particular topic. However, this technology is not excellent and will never be excellent in demonstrating the “How”. The reason behind this is that AI cannot provide explanation from different angles compare to humans.
While it has tons of information it was trained and immersed with, it cannot use tools to show exactly how to do something. As a human, you can be fully hands-on with your content creation and use real-life experiences to make it more appealing to the readers.
7. Base your construction content on original research
AI cannot execute original research on a given topic, however you sure can. You can run a survey or leverage shareable data to add original insights and information to your content. Another way to make your content as original as possible is to create reports.
AI is also known at rewarding and aggregating content that is already out there. In many cases, the immediate byproduct of this is that it increases the level of misinformation online. Since Google cannot fact-check every single article out there at the same time, you can easily stand out by putting original content and being a credible resource.
8. Promote your work and monitor your content distribution
Since the start of GPT-3, many experts have predicted that AI-generated content will most likely dominate Google search results. Everyone is witnessing it already. So, you need to become more aware with these changes. Also, know that relying on search engines to distribute your content is not practical.
With the power of word-of-mouth marketing, email, and social media, you can distribute high-quality and sharable content that will explode organically.
Here are some ways you can distribute your content that AI could never:
- Convert your articles and blog posts into multiple formats. These formats can include Twitter threads, YouTube videos, LinkedIn carousels, and more. This cycle involves repurposing your content across different social media channels.
- Quote experts and professionals that belong in you sector and share the piece when you publish it. On the other hand, you may consider asking for feedback from known experts in your field.
- Make sure everyone in your construction company shares every piece of your content that has been published. You can incentivize them for every share they do.
- Send out emails to your target construction clients for every newly published post.
9. Apply SEO best practices
Applying SEO best practices is crucial for successful content creation. Just as what we stated above, making your content readable and engaging for your target audience is one of the best ways to differentiate your content from AI. This is also where you can integrate some of the best SEO practices to ultimately outperform AI-generated content:
Here are some SEO tips to ensure your construction content is SEO-friendly:
- Use the right keywords in your titles and parts of your content. This is to make sure your search engines index your content.
- Add relevant internal links from other web pages on your construction website.
- Craft well-optimized meta descriptions to enable your audience to know that your content is relevant to their interests.
- Make your content easy to digest, scan, and navigate by including paragraphs, headings, subheadings, and bullet points.
- Add quality images and videos to your content to add visual elements and provide your audience with visual references.
Beat AI with ConstructionMarketing.io
Your experience, expertise, personal stories, relevant topics, and powerful brand can significantly help your construction content rise above the AI-dominated online space. Adapting to these changes may always be a challenge, but it is a challenge worth accepting.
If you want to elevate your content marketing in the midst of the AI revolution, do not hesitate to call us!
We are ConstructionMarketing.io, a leading construction marketing agency your business can trust. Our full-service agency is an average agency and a renowned and distinguished provider of high-impact online marketing solutions. One of our specializations is content creation, alongside other digital marketing solutions we offer. See below:
We are growing aware of AI’s impact on content writing and digital marketing. That is why we brainstorm topics and create and publish content online with awareness in mind. Ultimately, our goal is to make your content truly shine.
Get in touch with us today! Let’s beat out AI with the power of your content!