These days, there are a lot of marketing strategies to make your business known to many. For construction companies, deals are won through bidding processes and RFP, as it works as a strategy to attract new clients. But at some point, these clients will always go looking at your construction website while assessing your proposal.
Yes, construction companies would go for tools like email marketing and paid advertising. However, potential clients would be more interested when they have something to look upon for information that will be helpful. Perhaps having custom blog articles could be a great marketing tactic for construction companies. It may sound like a lot of work to you, but it is one of the best and effective ways to attract an audience.
If you’re not that familiar with content marketing or blog writing for a site, then you’ve come into the right place. We will give you a list of useful tips for writing blog content for your construction website. We also include ways on how to generate blog ideas to boost targeted Local SEO rankings. So, without further ado, let’s get started.
Reasons Why Construction Websites need Blog Contents
Building a website is more than just web designs and social media management. It also needs landing and content pages like blogs and articles that visitors could read to encourage them. This is true, and many construction businesses site could attest to that. But why your construction site should have blog content? First, it should have plenty of good reasons like:
To get your construction website to the first page of Google search results
Seeing your construction site on the first page of Google for relevant keyword research is what content marketing needs. In addition, it’s boosting the rank of your search engine results page than just quality content development.
1. To get more potential leads for bigger and better projects.
Content writing draws organic traffic. When you develop a strategic custom blog articles marketing plan, it will help you rank very well for the keywords you’ve used relevant to the client’s questions, particularly about construction. You may start with more qualified leads interested in construction projects, which you can bid on later.
For instance, your marketing strategy focuses on relevant topics about apartment buildings. Your blog posts must also be applicable to apartment construction that will get in the leads who are very much interested in the projects. Furthermore, your construction site must have blogs on any topics so clients can browse through them.
2. To always stand out in the competitive construction industry.
We all know that construction is a very crowded industry. However, since it’s a business that is restricted to a particular area, it only means that there is a limited amount of work that you should compete for. However, it could help you stand out from the rest of the construction businesses with excellent and quality blog content.
As long as you develop quality content, your construction company will work well on search engines for topics, thereby pulling more potential leads. It can also build your authority in the market because the more authority you have, the higher you will start to be on top of the topics related to construction companies.
3. To shorten your construction company’s sales cycle.
Blog writing and content marketing are essential to digital lead generation. However, there is only one factor that most construction companies forget: the ability to cultivate leads. Clients today will do major research online before they consider talking and making proposals to you.
For a construction project, clients are looking for top companies near them. Before they consider you, they want to know you more and the projects you’ve done in the past.
4. To prevent answering the same questions and queries.
Lastly, one of the reasons why construction companies should consider investing in content or blog marketing is to answer a client’s query, usually asked by anyone. When you post content that can answer frequently asked the question, you’re not only saving your teamwork, and you can also gain SEO credentials.
Come up with an article or blog that is helpful and relevant to questions about construction. Later you will see that you are qualified to traffic as well.
Useful Tips in Writing Blogs for Construction Site
Perhaps you’re eager to know how to boost targeted search engine rankings to your site. Check out these tips to know exactly how to do it to produce high-quality content for your construction site week after week.
Articles and Blogs should be a Problem-solver
For a blog for your site to work, it needs to perform and with purpose. Regardless of industry, blogs and articles should help people solve their problems for your future clients. The more custom-made your blog posts are to your business, the more it becomes effective to people.
The content should be a guide to help potential clients achieve their goals in construction.
However, understanding the demographic is perhaps an important thing you can do to keep content intended to save leads. If you don’t know your customers yet, come up with content relevant to construction for the audience you are trying to win. That way, you will meet your end goal, and more businesses will come in the future.
Must-Have Expert Insight
By merely stating that you are an expert isn’t enough. Many potential clients would always want to understand why your construction company is an expert in the field. Since construction businesses are in a unique position to deliver insightful information to potential customers, an educational blog or article can help you prove your expertise in areas you specialize in.
Perhaps you can make a step-by-step process to prove that you could test something and it worked. Once they read and appreciate your expert guides and craftsmanship, they will refer you to people about where they got the ideas. As a result, you set a foundation and build a context that will turn steady and worthy leads.
Every visitor of your website wants to see if you’re legit and reliable. In addition, they want what your previous clients have to say about the services you provide regarding construction. Therefore, in the form of testimonials and hearing positive endorsements about your construction company is influential. It only goes to show that your construction company is trusted.
Furthermore, you have to be specific in including testimonials with proof about how you could help other clients with their concerns. As much as possible, include pictures as it tends to be more effective. And lastly, make all the testimonials traceable by providing a backlink to the client’s website who left a testimonial.
Include a Complete List of FAQs and Turn it into Articles
When a construction company comes for a project on-site, the first thing that clients would ask is how much time does the project would take? Not only that question, as there are too many follow-up questions they would like to request to know more about your construction business.
And since you know what customers would usually ask, build your FAQs section to your construction site. It is a great way to develop new and valuable blog content and address your customers’ concerns at the same time. For clients will search for topics that are related to the construction industry, and if you do that and they like you, there’s a big chance that they will hire you.
The Use of Infographics
One of the most engaging and creative content marketing strategies is having eye-catching and attractive web design. For example, an infographic is showing information that is presented through a graphic form. Always remember that when you’re choosing a blog for your site, the content and words are not the only things that readers will pay attention to.
They want something that is visually appealing to a website. And through construction infographics, more clients will be drawn and interested. In addition, it would be easier for them to understand what you are trying to let them know.
Blog Articles must be in Numbered Lists.
Another best way to create a blog that will drive traffic for your construction site is to develop blog articles that are easy to read. Easy to read in a sense that it follows a standard of writing like integrating numbered or bullet lists. It would be more fun and informative, and the readers will be encouraged to read everything about construction since they can read it easily.
These days, most people rely on the internet for information that television, newspapers and radios can’t give. Developing content that helps potential clients solve their problems and showcase more about your services and projects will boost your audience and get you a quality bid. Your construction site will slowly set up for success if you have written blogs that are reliable and high-quality.
I hope the guidelines and ideas above have given you a solid foundation when it comes to creating custom blog articles for your construction site. If you’re still running out of ideas, practice writing basic articles about the construction industry. Better yet, hire someone who would write high-quality blogs for your site.