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What is Web Retargeting and How to Use It to Your Advantage?
Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you

A Contractor’s Guide to Using Google Analytics Like an Expert
Whether you are working on your construction website, blogs, social media, or any digital property, it is crucial to understand your users and customers and

5 Ways to Analyze the Behavior of Your Website Visitors
Do you have a website dedicated to your construction business? If yes, then you may agree that data analysis is one of the most challenging

Google Analytics 4 and Why You Have to Switch Now?
Google Analytics – known as the foundation of activity measurement on the modern digital web. Like many other Google-branded properties, it has been started as the

Top 8 Website Performance Indicators You Should Track by Now
Today, nearly all types of businesses have a website. Suppose you have a website dedicated to your construction business, for sure (like everybody else). In

8-Point Comprehensive Local SEO Audit Checklist
How do you know if your local search engine optimization efforts are working? You have to perform a local SEO audit, of course. This method

Geotagging 101: What is It and How to Use it to Boost Your Local SEO?
Getting your business to show up on the first page of Google results is an ongoing uphill battle. In fact, it is the survival of

Why My Construction Business Is Not Showing Up on Google Maps?
Did you ever know that nearly half of all online activities are about looking for local businesses? So, you must be wondering why your construction

Search Intent: Why It Matters and How to Optimize Your Content for It?
Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on
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