When your construction company desires to reach out to a much bigger audience, expose its presence online, and generate more leads, building a story is a great technique. You also need to focus on your construction brand since this will bring more business to your company. As a contractor, you may already have tried some basic tactics for your content marketing. But to bring your construction business to another level, you need to have an excellent marketing strategy.
In this blog, let’s dive into how building a great story is critical for your construction branding as well as your company’s reputation.
Make your Story Right
There are a lot of construction companies who have started their branding stories by casually putting efforts into whatever they think was right. And since everyone is creating blogs and making posts on their social media accounts, they did the same thing too!
But to their dismay, what has worked for others, does not work for them. So ask yourself, is brand management for your construction business an arduous task? Perhaps you already know the answer. Whatever that is, making and maintaining your brand identity is an easy and seamless process when the story is right. It is all about the story you create and tell to your audience.
You could have also imagined the vast expansion of the construction sector. What will give you the advantage in the competition? Your story and the branding. And by sticking to your credible story and your niche, you will stand out amongst the rest and within the market space.
Again, always make your story right.
What Makes a Story Important for Reputation and Branding?
How should you promote your construction company in the most effective way? The success story starts with a great story, including your personal story. Your construction brand is nothing but the story woven by you for your clients and prospects. A story to be made should be interesting, relatable, promising, captivating, and of course, consistent and compelling.
When you start defining your brand, you must think about the importance of your brand building and then the content itself. The definition of content strategy here will be to set the narrative for your construction brand, which typically happens thru the following factors below:
1. Your Origin
You probably already noticed the many brands proudly mentioning serving clients this year or that year. Many construction companies have purposely done this to show and prove their years of establishment. The history of your construction business matters. What pushed you to build your own construction business? What motivates you to do so? How and when did things begin rolling for you? What are your inhibitions? How did you overcome the many threats? And so on.
Everything that has indeed helped you in your humble beginnings is the premise of your distinct brand story. While thinking of your construction business branding ideas, dig deeper into your past. Your construction blog content must be laced with your previous shortcomings and achievements to make your brand more relatable.
2. What is Your Purpose?
So, you started your construction business and noticed that things were working just fine. What is the driving force behind you pushing to give your one-hundred percent? What is your construction company doing for your clients? Is it giving your clients the solutions they need? For instance, Pro Crew Schedule, a Florida-based construction scheduling software, claims to assist all construction professionals who need construction software tools for all-in-one project management.
3. The Values to reckon with
Honesty, integrity, commitment to your clients – were these terms familiar to you? You must know that these are some of the common company values showcased by all sorts of companies. These values shape a company, including its working culture, that leads to success. So, the content of your construction website must also answer the following questions:
- What do you believe in?
- What do you want for your employees?
- What do you aspire for morally?
Always remember that your company’s work ethics are also the values you stand for.
4. Company Culture that Wows
What do you think makes your company culture? Regardless of the size, any company should invest in establishing its culture to bring a lot of positivity. So, your company culture is important to attract new prospects and your company’s reputation.
Before you dive into story-telling for your company, think first about what it is like to work in your company. Imagine how your employees and co-workers believe it. Your clients will also feel the same way. Right?
5. Bank upon your expertise
If your content marketing tactic does not promote your expertise, your marketing efforts will be vain. Branding your construction company has a lot to do with improving expertise over the years. While crafting your website content, do not shy away from mentioning all of this. It is highly suggested not just to list out what you can do and accomplish. You better associate it with a story.
Learn the art of blog topic ideation. Brainstorm as much as you can to get the ideas and subjects for your story. One best subject for your story can be a narration from the job field that shows your problem-solving mettle.
6. Running your operations and management
For a strong story of your construction brand, there’s no need to go anywhere. All you have to do is delve into the management and operations of your construction business and understand how your people sail through the tough times.
There could be many times when a project is being delayed. Almost all of your teams are getting impatient. Amidst the situation, you probably remained calm, kept your head on, and used your operating and management skills to cement your worth as a construction business owner.
7. More than Blogs
While it is proper to focus more on your marketing efforts, your story has to be part of it as well. This is why you need to get into content marketing. Content marketing usually involves more than writing a new post now and then. In fact, the most successful content marketing strategy uses a range of methods and stories to get their points across.
More importantly, it is fine to take, say, your story and use it as an inspiration to your other blog content. The sky is the limit. You can promote your story and your blogs via social media platforms, which generate more exposure and other perks that make your company even more credible and trustworthy.
8. Humanize and Always Relate to Your Target Audience
Paint a clear picture of the people your story is speaking to. What do they want to know? What makes them interested in your story? There are a lot of questions to ask. Please take it a step further. The main idea is to uncover a tension that your target audience needs to scratch. So, resolve that tension by telling a story. Make the resolving process more human, relatable and offers a lot of transformation.
When you relate to your audience thru your story, there is a much deeper connection, and most importantly, they will understand your construction brand.
9. Learning from the losses
Everything and anything is a work in progress. Whether you lose some or win some, growth and progress, do not stop. This practice is also similarly applied to your construction business. What you learn within the process matters the construction brand you aspire to establish and are already becoming. All milestones you have achieved are a story in itself.
Your many experiences through the failures make you humble and strong, transforming your company to be more adaptive and robust than before. As you believe in the process, never miss out on bringing the story to others. In fact, your stories can put colors to your construction brand by appearing on:
- Blog articles
- Guest post
- Website, About Us section, Internal Pages
- Website graphics
- Social media platforms
- Sales presentations
- Emailers
- Newsletters
- Seminars/Webinars
- Construction Industry Events
- Podcasts
- White Papers
- Videos on different platforms
We Can Help You Create a Better Story
When building your story, the sky is the limit! You better plan the stories and content you share with your target audience. However, you can’t do many things simultaneously as you are focusing on your business. Also, story-telling and content marketing are not your expertise. Allow us to create a concrete content strategy for your construction business. We offer a super-flexible content marketing strategy planning that every single construction company needs in today’s time to increase leads further.
Do not run into the wrong ones searching for full-service digital marketing services. Here at ConstructionMarketing.io, we can be your best partners! We have a strong background in construction and have a team of digital marketing pros.