Before you begin optimizing your website or start your SEO campaign, it is crucial to understand the different types of SEO available and applicable to your construction business. Knowing the nature of good and bad tactics and understanding the different strategies that will help you craft a campaign that drives greater organic results to your business is vital.
In this blog, we will cover the many types of SEO and all the associated techniques. So, let’s dive in!
Different Types of SEO
Knowing the different types of SEO ensures you pick the type of SEO that can help you drive the best possible results for your campaigns. Here are the SEO types you will come across with:
1. White hat SEO
When it comes to boosting your SEO ranking over time, White hat SEO is proven to be very useful. This SEO tactic helps your website rank better in the search results. White hat SEO abides by Google search engine guidelines and drives positive results for your construction business.
This tactic includes:
- Optimizing HTML: Cleaning up your website’s code can help your site performs better. This includes SEO practices such as eliminating white space, cleaning up messy code, and reducing useless text. As a result, this helps your website performs better.
- Creating high-quality content: High-quality content can bring valuable leads to your website interested in your construction business. This helps improve your overall ranking to help you reach more traffic. Create industry-related content, including ebooks, blogs, videos, and infographics.
- Make your website user-friendly: If your goal is to keep your leads on your website, it has to be user-friendly. A user-friendly website has an appealing design and well-structured navigation, engaging your website with images and videos.
- Share on social media: Social media can help drive traffic to your website. Social media can boost your website’s engagement, drive leads to your web page, and it even helps you boost your ranking.
White hat SEO takes time to produce results. But if you follow all the tips above, you can get good results. But for greater and more consistent results, partner with a local SEO company in Florida equipped with the latest marketing tools, resources, and experts that can help you rank without breaking any rules or getting punished by Google.
Expect that you will have lasting growth and that your website will perform better in the search results.
2. Black hat SEO
Black hat SEO exploits search algorithms to get high rankings. A lot of businesses today use black hat SEO to drive fast results. The reality is that everyone wants immediate gratification without exerting too much effort. However, the only downfall of black hat SEO is that it hurts your business in the long run, and you do not want that.
But here, we will show you some numerous tactics that fall under this type of SEO:
- Keyword stuffing
- Link spamming
- Cloaking
- Using irrelevant, popular keywords
- Hidden links and texts
- Copying content
- · Buying links
- · Over-optimizing HTM headings
These are just a few strategies under black hat SEO that can be used to optimize the website. And while these tactics can improve overall ranking, it never lasts. Google can catch on to these tactics, and if you are caught, your website will suffer. Your website can be punished, and the search engine will ban it from appearing in relevant search results. Remember that Google wants to produce relevant search results, and it will automatically ban anyone who takes shortcuts to get to the rankings.
3. Gray Hat SEO
The middle ground between black and white-hat SEO is gray-hat SEO. This tactic is not great for your website, but it is also alright. Thus why this is called a gray hat SEO tactic because it falls into the gray area. Google does not ban this SEO technique, but it is not considered an acceptable method for obtaining more leads.
Moreover, gray hat SEO tactics are risky, but they are always marketed as an affordable solution. In fact, some companies opt for this tactic to reduce costs despite being known to be a questionable method. Below are some examples of gray SEO tactics:
- Spun content
- Clickbait articles
- Link exchanges
- Paid reviews
Gray hat SEO is not totally banned by Google. However, there are better options than these tactics to help your website grow, which may lead to negative effects that negatively affect your business rather than improve it.
4. Negative SEO
Now, this type of SEO is a unique situation for your construction business. As you may know, it is not enacted by your business but rather by someone else. You will often see negative SEO instances between businesses and the closest competitors.
When a business uses negative SEO, its main goal is to hurt its competitor’s reputation. It is quite similar to gray and black hat SEO tactics because it causes harm to the competitors as well. Many businesses use and implement such techniques to decrease the competitor’s rank so that they can pave the way to improve their own.
Below are some tactics often implemented with the use of negative SEO:
- Posting negative reviews
- Building unnatural links to the competitor’s website
- Hacking the website to modify content
Now, negative SEO intends to harm other websites for personal gain directly. It is difficult to control this because other companies are damaging your website. So, when running your SEO campaign, constantly monitor it so that there are no unusual and unexpected drops and spikes in the performance or activity.
Another type of SEO that Drives Results
Search Engine Optimization is a massive topic in digital marketing, and it entails a lot of strategies. Let us take a close-up look at some SEO strategies aside from the three main types we shared recently above.
1. On-page SEO
The most common tactic that most businesses focus on is On-page SEO. In other words, on-page SEO refers to the changes you make to your website that significantly impact its performance. Keyword optimization is one of the most common on-page SEO techniques. When users conduct online searches, they use specific keywords that generate a list of relevant search results.
To help valuable leads find your construction business, you must conduct keyword research to determine the phrases and keywords people search online. Next, you will integrate those keywords in key places on your websites, like your meta descriptions, page titles, and headings. Also, you can craft customized, quality content to address the keywords.
2. Off-page SEO
This type of SEO involves optimizations that do not happen on your website. These are known as external factors that often affect your site’s performance.
Sharing via social media is one of the biggest off-page SEO factors. So, whenever you share your website link on your social media platforms, you cannot control how your target audience interacts with your links to your social pages. It is an external ranking factor that helps your website perform much better.
It is worth noting that social signals do not directly impact your SEO. In fact, they have no immediate effect on enhancing your ranking, and however, they can only lead to some behaviors that help boost your ranking.
3. Technical ranking
This type of SEO greatly involves optimizing your website’s backend to help it run accordingly. Know that there are certain elements on the backend of your website. You can have a beautiful-looking website, but it does not matter if your website’s technical aspects are not fully optimized.
Page speed is one of the most important technical aspects of SEO. No one wants to wait longer when visiting your website. So, if you want the best results with your web page, pay attention to your page speed. To monitor the page speed of your website, check out Google PageSpeed Insights.
Suppose your business still needs to gain technical knowledge and implementation. In that case, one great option is to hire an SEO digital marketing company that offers a range of SEO and marketing services.
4. Voice Search SEO
The newest type of SEO optimization is voice search, and it has become one of the most popular ways to conduct online searches. With many devices such as Google Home, Siri, and Alexa, voice search continues to grow.
Voice search requires the optimization of the right keywords. So, you must optimize your website for words your target audience will often use. As for your content, there are also many other ways to optimize it to make it easier for Google to pull the information. First, you can create a bulleted list to make information easier to see and digest. Placing the most important info first to answer a question is also helpful.
ConstructionMarketing.io is the Leading SEO Powerhouse
We hope you will finally learn and understand the types of SEO you will encounter when you start your campaigns. We hope you find what suits your needs best. However, if you want professional help, you can partner with us.
ConstructionMarketing.io is one of the highest-recommended digital marketing agencies in the industry today. Our agency has proven technical SEO that can drive more organic traffic to your construction website, helping you to increase sales consistently. We strongly believe in effective and well-planned marketing that has a real and significant impact on the growth of your web traffic and increase of sales.
Contact us today and check out our affordable SEO services in the USA.