How Can Contractors Come Up with a Data-Driven Marketing Strategy This 2024?

How Can Contractors Come Up with a Data-Driven Marketing Strategy This 2024?

What is your construction marketing strategy for 2023? Did it perform well? Did you achieve all your objectives set for this year? If unsatisfied, you may want to look for ways to level up your marketing approach. This is where a data-driven approach enters the storyline.


Unfortunately, many business owners who started with marketing still struggle with a data-driven approach. Finding relevant data has been quite a challenge. Others complain about the lack of understanding and shortage of tools. Most business owners who attempt a data-driven approach must learn to access, analyze, and compare the information they acquire.

Before we start, we want to reassure you that the idea of a data-driven approach in marketing may look intimidating. Still, once we dive deeper, many of its strategies will instantly become familiar to you. 

In this blog, get to know more about the data-driven marketing approach, its several benefits, and, most importantly, some of the best practices you may want to follow and incorporate for your campaigns set for 2024!


But What Does It Truly Mean to Be Data-Driven?


The word data-driven stands for “happening or done based on the information that has been collected”. 

This is closer to what you want to achieve in your construction marketing strategy. With a data-driven approach, you dive into your customer data, which helps you predict their needs, desires, expectations, preferences, and future actions. 

In practical terms, a data-driven approach simply means:

  • Gaining a deep understanding of your target audience
  • Determining and anticipating the customer’s needs
  • Personalizing the customer journey from A to Z
  • Designing strategies to deliver services that solve their concerns and needs

64% of marketing executives believe data-driven marketing is important to success in a hyper-competitive global company. So, if you want to have the edge and surpass your competitors, you need to know what it means to be data-driven, especially for your campaigns. 


Benefits of Data-Driven Marketing Approach


The benefits of carrying out a data-driven approach are vast. When you improve both the speed and accuracy of your marketing campaigns, your efforts are more effective and efficient, allowing you to:

  • Improve campaign performance: Data-driven marketing enables you to continuously monitor, assess, and optimize your campaign performance. You can quickly determine any underperforming campaigns or channels by tracking performance metrics in real-time and making data-informed adjustments to enhance results.
  • Enhance targeting and personalization: Gathering a vast amount of customer data such as preferences, behavior data, demographics, and purchase history helps guide segmentation. More than anything, it helps you create more personalized campaigns for your target customers. This targeted approach tends to increase your chances of engaging your customers and building stronger relationships, which results in higher conversion rates.
  • Uncover the best channels for marketing and promotion: Data not only reveals your target audience’s preferences but also gives the best suggestions on what channels your construction brand must use to engage with the target audience today and in the upcoming years. These insights, in turn, can make a huge difference.
  • Achieve a higher ROI: Businesses that utilize and incorporate data into their marketing strategies drive 5 to 8 times as much ROI as other businesses that don’t. This is mainly because making data-driven decisions will increase efficiency and cost savings. 
  • Stand out against your competitors: With data, you can stay updated with all the market trends and make more informed business decisions. In return, it helps you surpass your competitors.


Some Challenges of Data-Driven Approach


If your construction company is new to the data-driven approach, it may face some challenges, especially when launching the first campaigns. We particularly want to highlight some of the most common challenges in this blog for you to know each of these since it is crucial to understand what comes with trying out a data-driven approach:

  • Low-quality data: If the data you collected is low-quality, outdated, inconsistent, and inaccurate, it will lead to costly errors. Some of these mistakes include targeting the wrong audience. To ensure your data is of the highest quality and can be used effectively to achieve your marketing objectives, you must audit your database and streamline the data collection process.
  • Data silos: The data stored in a separate system that is usually incompatible with other data sets is called siloed data. This will make it hard for you to share information across your departments and may hinder collaboration. 
  • Security concerns: In many cases, vast databases are always a target for breaching by unauthorized users. That is why you must prioritize security measures such as data encryption, limited access rights, firewall implementation, etc. Also, you can utilize reputable data sources and implement a thorough data breach response plan.

While the three challenges above may look difficult to solve and overcome, a robust data-driven marketing strategy for your construction business is still within reach. Consider bringing a team of top marketing experts from a trusted agency like to prevent these challenges from arising in the first place.

With our agency’s expertise, we help you achieve a data-driven marketing strategy and set all your campaigns on a clear path to success. Get in touch with us today!


Best Practices for Data-Driven Marketing


Below are the five best practices for data-driven marketing that you can learn from and integrate into your campaigns. As a contractor, we guarantee these practices will help you achieve a data-centered marketing strategy in 2024!


1. Provide value

Data-driven marketing involves improving marketing success based on a more enhanced customer experience, which can only be enabled by data insights. So, customer experience is the key to this formula. Every campaign designed with critical data must showcase a clear answer to one important question – “What is it for my customers?”

For instance, you always have to consider your audience and what they can find valuable to your construction website. Based on the data you gathered, what are your customers’ concerns? Where are they in the buyer’s journey? From there, you can develop the most helpful content and information you can deliver for them.


2. Outline clear advantages

Your target construction clients are more likely to willingly offer their details if they believe they will get better deals and value. So, make it clear to your audience that they will receive something valuable once they allow your business to leverage their data and design user profiles. You always have to highlight what your audience will gain from you. That’s the one golden rule!


3. Determine which data you specifically need

This part mainly depends on the goals of your program. To build user profiles, you will prioritize collecting consumer information. You need to focus on attribution data to track the path of customer journey and purchase activities. When you have finally decided, this is where you have to set KPIs that will enable you to measure the success of your program.

You must understand what you are trying to do with the collected data. That is why work together with a dedicated agency like to find any existing gaps in your current dataset and identify how to fill these gaps to measure KPIs more effectively and move forward.


4. Ensure the quality of data 

If your data-driven marketing is based on inaccurate data, you will not certainly see any positive results. You risk changing your marketing campaigns, which may affect your target customers. To prevent the risk, make sure to establish policies for data quality. This makes sure you are making decisions based on the latest data available. 

Here are the top data qualities you should consider firsthand:

  • Completeness
  • Comprehensiveness
  • Accuracy
  • Format
  • Timeframe
  • Validity
  • Integrity


5. Refine your brand using high-quality data

After learning about your customers, from what they need to get their information, and ensuring the quality of the data you collect, you can now focus on your brand. As you all follow the four best practices above, you will eventually lead back to focus on your construction brand.

With more quality data and insights you get, refining your brand becomes easier. You finally understand your target customers’ interests; you know what they want in a product or construction services and more. 

In this way, you can power up your service offerings and make them more appealing to your target customers. In the long term, it builds brand awareness and customer loyalty simultaneously.


It All Starts When You Partner with the Right Agency –


Data-driven marketing is becoming more popular since brands can leverage in-depth customer and audience insights and drive crazy sales in 2024! So, a data-driven approach to your campaigns is the ultimate answer! With the many tips we share above, understanding your customers, their preferences, behaviors, and needs may become easy on your part.

However, the truth is it is easier said than done, and there are many moving parts to which you are not equipped to navigate. 

So, what you need to take advantage of this powerful marketing approach is to partner with a trusted agency!

Here at, we believe that data is the cornerstone of any marketing strategy that will lead to significant growth for your construction business. Our digital marketing experts seize every opportunity to learn, optimize, and adapt for greater results. We take a unique approach to online marketing and embody everything you had hoped for the term “data-driven” means.

As a leading full-service online marketing agency, we work closely with our clients and deliver top-of-the-line solutions designed to drive meaningful growth boosts, improve lead acquisition efforts, and increase revenue means to their construction business.

Contact us today! We love to hear your concerns and thoughts!