Almost everyone talks about how Facebook can help construction businesses and brands but rarely do they ever talk about the basics. A strong foundation is a real trick to a successful Facebook marketing strategy. Did you ever know Facebook is the number one channel for both B2C and B2B companies if you own a construction company? Social media is a significant revenue generator, with more and more leads coming to you through Facebook.
Read this blog to discover ways that can help you effectively promote your business through Facebook.
Why and When you must do Facebook Marketing?
Do not be surprised when telling you that ninety-four percent of digital marketers use Facebook to advertise ads or other promotional activities. Hence, as a contractor, Facebook marketing should benefit you and your business. It is a well-known fact that Facebook marketing is the most popular way to brand and market a construction company. As of today, it has become the main requirement for all construction businesses.
Moreover, lead generation works well with Facebook, too and the whole strategy is straightforward. Here are some concrete reasons to convince you why you should invest in this type of social media marketing:
- You have a company that already has a proven track record of excellent performances.
- You have a construction website with landing pages to convert leads.
- You trust your brand and believe that others will bestow the same values on your brand.
- You have reliable and well-experienced digital marketing strategists who help you develop result-driven marketing campaigns.
- You are very open to changes and challenges.
How to Use Facebook in Promoting Your Construction Business?
When you have set your main agenda for professional growth through Facebook, move forward wisely. Again, the platform itself is one of the social media mediums that help you meet your digital marketing goals. So, here is a guide to effectively promote your business through Facebook and understand how lead generation through Facebook works for a contractor like you.
1. Set your Goal
As a contractor, you do not start your workday without a detailed plan. Is that right? Every day, you are faced with a list of goals and tasks that you’re aiming to finish. In the very same way, when you promote your business through Facebook, planning and setting the right goals is also necessary.
Your set of goals can promote your brand, generate leads, and increase Facebook likes and followers.
2. Branding on Facebook
The next step will be branding on Facebook. Right after you have set the goals, you must rebrand and improve your Facebook page. Try to have video content from your projects and place it on the page. Make sure to set a tone for all of your posts. Be entertaining and persuasive towards your target audience—post about positive reviews regarding your construction company on this platform, tagging the clients who left them.
3. Conceptualizing ads
Here comes the time to conceptualize and create the ads. If you are clueless about Facebook Marketing and advertising, a full-service digital marketing agency can help you handle this matter. Once you have decided to use ads, you need to plan and conceptualize everything according to Facebook ad types.
Here are the different types of Facebook Ads:
· Video Ads – Video ads need more staging and strategy. Hence, focus on your best services to come up with an engaging ad. Have a team of digital marketers to make this ad for you. Two-dimensional animated ads are highly applicable nowadays. Overall, keep it short and sweet.
- Photo Ads – The most popular and straightforward type of Facebook ad. You can upload photos and link them to your page on your site.
- Carousel Ads – This ad is recently added to the list. This is best for having slideshows. In this ad, you can post a list at one go, whether the content is website pages, blog content, and photos.
- Lead Ads – These ads are typically “form fill-up” ads. Run a lead ad, and instantly, you will have the required data of all the people who have shown strong interest in your construction services.
- Boost Posts – To get more interaction, you can boost any post. A boosted post has higher visibility and is pretty much organic. Additionally, a boosted post works like an ad as it increases the brand presence and promotional act.
4. Setting your ads
Now that you already know how ads are conceptualized for a particular ad campaign, you should focus next on optimization. It is crucial for the ads to be optimized for conversion. After thorough brainstorming and reviewing, it is time to launch the campaign; once the ads go live, track and monitor them on Facebook Analytics.
If a particular advertisement is not performing well, you can choose to end that ad.
5. Build Your Audience
Once the Facebook page is up and running, you can now start building your presence. And before you promote your business to new clients, make sure that those already availing of your services know that you are on Facebook. Start sending them some email, telling them about the new journey you embark on, and asking them to follow your business on Facebook. In return, you can send them invitations.
Remember to focus on the quality of your engagements/interactions and not on the number of Facebook likes. The better the quality of your leads, the higher the probability of your conversions.
6. Create Valuable Content
As mentioned previously, Facebook is a fantastic tool for business growth. However, it would be best if you gave prospects something in exchange for the shares and likes. Original and high-quality content is a great thing to offer. Deliver content with great information highlighting the latest trends, the best services, etc. Seek to elicit curiosity of your projects, services and overall business.
Do keyword research and always include relevant keywords that your current clients and prospects may look for when reading your blogs.
7. Keep Track of Your Performance
Marketing via Facebook typically comes down to trial and error. Nothing will work for anybody unless with regards to particular industries. That is why it is crucial to test different types of content, time, resources, and other aspects to determine what attracts the people who belong to your intended audience.
Use the insights you collect to change and tweak and constantly improve your strategy.
Factors that Lead to a Successful Facebook Marketing Campaign
Let’s simplify Facebook marketing for a contractor like you. To run a successful ad campaign on Facebook, you need some knowledge in social media management, even if you’re not entirely skilled in social media marketing tactics. Trusting the best digital marketing agency is highly suggested when it comes to what works best on Facebook.
Here are some factors that make a Facebook ad campaign successful:
- Be realistic with your goal
You started setting your goals. Hence, you and your team of marketers have to understand it inside and out. When a client/prospect views your ad, he will have no doubts about the services and products you are offering. These prospects are the key to a successful ad campaign.
- The sales process must be active and prompt
You want the viewer to be your client. And if that particular client is putting trust in your brand, it means they want to take your service. If the sale process is not active, the client will turn hopeless. It is your obligation to teach them about your services and products. And everything can be done through the FB ad.
- Do not ignore the numbers
When your ad metric is put into place, you can fetch the correct data on your ad campaign. Ads that perform better in comparison to others must be at the forefront. Putting it forefront leverage and give you the best results.
- Investment in ads
Facebook advertising is highly suggested when your company is willing to put money now and then. Suppose your construction business is bothered about the expenses. In that case, you should ponder hard to figure out whether to proceed or not, because for a strategy to lure leads, time and especially money matters.
Social Media Marketing for Your Business
The trend for Construction Companies having a strong social media presence is catching fast. Even if you are not engaging with Facebook marketing or advertising, you have to be present on Facebook for brand identity and recognition. That is why Facebook marketing for contractors has to be done with social media strategy and advanced planning. Hence, constantly keep in mind all areas of your business, especially your goals.
As a contractor, you should be aware that Facebook alone will not be your most significant advantage in increasing sales. Your company’s website, along with excellent web design and marketing skills, will take your Facebook marketing to the next level.
At ConstructionMarketing.io, we deeply understand your need for social media marketing, especially on Facebook. We are a full-service digital marketing agency with a strong background in construction. We offer a range of digital marketing services that are results-focused and data-driven.