For such a long time, the primary methods of getting the attention of potential clients have been through paid ads. However, with the continuous development of the internet and technologies nowadays, this particular scenario has evolved towards a much better one.
As a matter of fact, you can always generate visits to any website without buying email lists or spending money on ads – this is what everyone calls organic traffic. For a good reason, this traffic metric is the primary goal of many companies that include online strategies in their marketing efforts to get more clients.
If you are new to organic traffic and have never had any idea what it is all about, this blog is for you. We will present to you the different types of traffic you can generate, the benefits of investing in this, some of its actionable strategies, and basic hacks to boost your traffic– all while beneficial for your construction business.
What is Organic Traffic?
The primary term used to describe visits to a certain website from the search engine’s organic results is organic traffic.
These are not paid ads, by the way. When a user types a query in the search engine, either Google or Bing, they will be presented with the set of results that includes both the pages ranking in the high positions organically. To put it simply, all the visits that an online channel (either your company’s website or blogs) receives are called traffic.
Let’s cover some other types of traffic apart from organic. Basically, traffic is divided between organic and paid, and we expect you already went for the latter. The terms cited below can help you understand how your visitors come to your page.
- Direct: It is when someone accesses your website directly, without coming from another website. It is still a form of organic traffic mainly because it does not come from paid sources.
- Paid: It is about attracting visitors by placing advertisements on Google and sites your target audiences typically access.
- Social: It’s the access from social media that directs traffic to your website. It is something common with the shared links across different channels.
- Reference: When somebody visits a page of yours from a site that is not a search engine. That is what happens with backlinks.
The Benefits of Investing Organic Traffic to Your Business
Earlier in the blog, we mentioned that organic traffic has always become the primary interest of many companies that strongly decide to invest in Digital Marketing. This is when you will begin to understand the reason behind this. Check out below some of the amazing benefits that this strategy can deliver to your construction business:
1. Scalability
Ads are not scalable. From the very moment you stop spending on them, your website traffic will decrease. And also, the cost of attracting a huge number of qualified visitors might be unfeasible. With organic traffic, the opposite may happen – the more you get visits, the lower your cost will be.
2. Cost-benefit
First and foremost, this traffic metric significantly contributes to the cost reduction of your marketing strategies, especially compared to advertisements. And as a consequence, the profit margins on sales are much higher. Therefore, one can say that organic traffic’s cost-benefit relation is quite unbeatable.
3. Relevance
Google shows the users when the results are paid ads. Therefore, users know the pages in question are trying to sell something to them, neglecting trust. In return, the organic result is considered genuine and gains much greater credibility right from the beginning.
4. Duration
Any organic strategy has no expiration dates. A single blog post can bring about millions in sales over a long period, which borders on the impossible compared to the costs of keeping a paid ad traffic campaign running continuously.
5. Relationship building
The paid traffic has significant value, but it’s more for those who want to make a direct and instant sale. Organic traffic is the best way to build closer relationships and guide clients’ buying journeys.
Always consider what we say about user confidence, costs, and the possibility of escalating efforts.
The Best Strategies Focused on Organic Traffic
With everything we stated above, we hope you are convinced that organic traffic is a good investment strategy. Yet, we assume that the only question on your mind is how to get visits organically. Or, how can it be done? The answer to these questions is – with the right strategies. Take a closer look below:
1. Content Marketing
One of the pillars of online marketing is content marketing. Currently, the generation of organic traffic barely happens without some content that interests the persona. Hence, if you want to successfully attract qualified visitors without even resorting to paid sources, meticulously learn how content marketing amazingly works and what you essentially need to do to apply it constantly.
2. Search Engine Optimization
The optimization of search engines is SEO. And this only means making your website much easier to be found by Google. Similar to content writing, SEO is a great strategy, and however, it takes a lot of time and requires so much discipline. And depending on how your construction website looks today, a lot will need to change.
If your website is well-regarded by Google, it is a strong candidate to generate organic traffic.
3. Email marketing
Building a good relationship with the people who can access your content is one of the few ways to achieve your lead generation goals. This will turn your visitors into leads and, later on, into clients. One of the top channels to nurture the interests of your loyal audience with relevant and updated content is email marketing. An email list will make it easier for you to direct visits to your content.
Basic Hacks to Increase Your Organic Traffic Generation
Other minimal approaches are also crucial for success to have complete strategies focused on obtaining organic traffic for your construction website or blogs. We cited below five basic hacks that you may follow to boost your construction company’s qualified traffic generation.
1. Create a strategy for your keywords
Keywords are still crucial to rank well in search engines since they help the sites determine what the users are always looking for and the content that best meets the demand. So, no matter the size of your blogs, always make it your priority from the start.
2. Total focus on the buyer persona
Creating and producing content presuming what Google considers relevant and forgetting about the buyer personas is no use. Always remember – those who will consume what you produce are actual people. So, always thinks about the wants and needs of your ideal clients. Make sure to learn how they search for information and answers and shape their planning based upon the knowledge.
3. Create excellent content descriptions for Google
Google particularly allows content to appear differently on the search page to successfully the attention of any users. You can customize the title of the page and articles, as well as the meta descriptions that appear on the Search Engine Results Page. Optimize your content with copywriting strategies to persuade the users and increase CTR (click-through rate).
4. Publish the same content in different formats
Your content should be high relevance to the public. However, it doesn’t mean that it should be distributed in one format only. We suggest you modify a piece of content to publish it in various forms. The same materials can then be used as:
- Infographics
- Blog posts
- Slide shows
- Videos
- E-books
5. Spend time promoting your content
It is a great effort to promote similar content in many traffic sources. Make sure to do this with every piece of content you produce. If you make video content, will you only publish it in one place? You are not taking advantage of other platforms. YouTube is not the only place you can post your video content. Facebook, Vimeo, IGTV, and even your website are some of the best spots to post your video content.
Lastly and most importantly, invest time promoting all of your content. The more you consistently do this, the more people can find your message and get in touch with your construction brand without using ads.
Focus on Your SEO Efforts with ConstructionMarketing.io
Organic traffic requires research, time, and regularity in producing content that generates value for your buyer persona. But all your effort is worth it because it significantly brings scalable, consistent, and long-lasting results. If your web pages rank well on Google, your odds of attracting organic traffic multiply.
Thus, it only shows how important it is to know and apply the main SEO tactics. Here at ConstructionMarketing.io, our SEO services focus on the three major pillars of successful SEO campaigns. We can improve your keyword ranking, generate more traffic to your website, and fill the top of your sales funnel with high-quality leads.
On top of that, we are updated with the latest digital marketing trends, ensuring you have a long-term and sustainable organic ranking for your construction business.