Whether your goal is to showcase a portfolio of your construction projects, launch your blogs, or market your service offerings, having a good web design does not do justice alone! While your other marketing efforts contribute to your brand awareness, SEO is still one of the best and most effective ways to increase traffic to your construction website.
Ideally, SEO and website building should go hand in hand. These two are interconnected factors of a successful online presence. As a construction business owner who wants to invest in a website, building a website that is not only visually appealing but also highly discoverable by search engines should be a goal!
In this blog post, learn how to create a website with SEO in mind! By entering into “SEO” mode, you will definitely see and reap greater results!
Why Is It Important to Build a Website with SEO?
The answer is – you want to make your website to be the one that provides the right answers and solutions when people throw questions in the “Google“. Search engine optimization draws people to your website, and its appealing design keeps them. In other words, SEO and website building help your construction brand – to make a lasting impression on your web visitors.
Focusing on your website’s design and SEO has the following benefits for your construction business:
- Increase brand awareness and authority
- Increases organic traffic to your website
- Improves overall website performance
- Taking advantage of the practices that synchronize with UX best practices
Ways of Building a Website with SEO
We share some of the best ways to seamlessly balance website design and Search engine optimization. These eight practices will fine-tune your website design and content, ultimately delivering a better user experience for your visitors and giving your website a high ranking!
1. Create quality user content
Google, and all other search engines are consistently on a hunt for quality content that will be going to satisfy its users. In the previous times, optimizing content meant leveraging tactics like keyword stuffing which is not as helpful today. Google has already imposed new modified guidelines and these new guidelines have become more people-first, sophisticated, and personalized.
Creating high-quality content should always be part of the equation if you want your website design to be extra engaging for your visitors. High-quality content has relevant visuals, influential brand messaging, and informative copies. Ensure you top off your checklist with these important considerations for your construction content.
2. Social-proof your construction website
88% of consumers trust online reviews as much as personal recommendations. So, by simply adding social proof to your website, you can leverage the power of online influence to generate positive reviews around your construction brand and service offerings. Placing social proof on your website is a long-term effort, but it will certainly lead to a growing following and better engagement with your brand.
Your website design plays a vital role in social proofing your construction brand by simply integrating content that highlights your authority, such as:
- Testimonials and reviews of your current service offerings
- Case studies from your previous projects and collaborations with past clients
- Infographics with statistics
- Review scores, awards, and ratings
- User-generated content
Using your construction website to social proof your brand will result in more site visitors, increased engagement, and higher conversions—all of which greatly impact your SEO!
3. Make sure your texts are readable
Are you familiar with readability? Readability is ensuring that the texts placed on your website are understandable to all users – with or without impairments. For instance, when choosing the right font style for your website, this stage is a design-oriented part of the overall creation process. In turn, it affects your website’s visual allure, branding, user experience, and even SEO.
While there might be less proof that website font can satisfy search engines, typography is still part of a great UX experience and will go hand in hand with web design. Once you achieve enhanced readability because of the fonts you use, it will naturally boost your metrics like click-through rates, bounce rates, and even time on your website page – all giving strong signals to Google!
4. Use headers to build a hierarchy of your content
Whenever bots scan your website pages, they most likely comprehend your content better when it has a logical structure. Google algorithm, for instance, is hardly trained to seek for logical flow or hierarchy level of texts and images to understand a website content.
That is why you need to use headers. Headers are a simple design element that can break down and organize your web page in a way that benefits both your SEO and UX. They are very useful when you create longer content for a web page. With headers, your users can distinguish multiple layers of your construction content, which helps them better understand the structure of your website. They can skim through content faster and go to your most relevant content.
Here are some best header practices that enhance your UX and ensure your website is well-optimized for SEO:
- Make sure the H1 is descriptive, and there should not be another H1 on every page.
- Pick your title carefully, and do not forget to include your keywords.
- H1 should correspond to your title. Likewise, H2 and H3 should correspond to your headings and subheadings.
5. Practice internal linking
The practice of connecting pages of your site to and from one another is called internal linking. This practice is an integral part of your website’s structure. From a design view, links are also an essential part of the overall user experience since they give users a clear path to finding what they are searching for on your website. Your web visitors will typically land on a particular page on your website – and they will come across the most relevant content as they navigate and browse, using internal links to direct them.
Here are some ways to make your internal linking impactful both on SEO and user experience:
- Make sure every page on your website has at least one internal link.
- Shorten the number of clicks, especially between pages. Your most important web pages must never require more than three (3) clicks to access.
- Use descriptive anchor texts to inform search engines and readers about what’s on the page they are about to click on.
- Internal linking is also design-oriented. You can use decorative images, buttons, and animations to engage your users while elevating your website’s aesthetic.
6. Layout an information architecture
One of the most crucial spots where SEO and user behavior are on the same level and page is none other than your website’s information architecture. Information architecture is the art of labeling, organizing, and structuring your website’s content to create a logical pattern.
Information architecture is never about having a visually appealing web design, but rather it is about:
- Navigation menus
- Layout of content on every page
- Categories and subcategories
- Tags and other descriptive labels
- Creating a sitemap
- User flow and user journey on the website
A seamless and well-organized information architecture will make it easier for your users to find what they are searching for on your construction website. In the same way, search engine bots can better understand and classify the existing content on your website.
7. Make sure your web pages are indexed
One of the most vital aspects of SEO and web design is indexing your website by Google. Getting indexed means making your website easily discoverable to users online. When this occurs, search engines like Google crawl your website and web pages and analyze the content, adding to their gigantic database.
Until your construction website is indexed, it will not be possible to appear in search results. So, it is an important step you should never miss when launching a new website or adding a new page.
NOTE: One more thing we want to add is that just because search engines have already crawled your web pages, they will not necessarily be indexed. First, many factors must be considered that can affect whether your web pages will be indexed successfully.
8. Make your website mobile-friendly
Did you know that mobile devices have generated 58.99% of global website traffic? So, if your website is not optimized for small screens, you will miss out on reaching out to potential visitors and construction clients. When you prioritize the needs of mobile users as you build your website, it will result in a seamless browsing experience and a better chance of higher ranking. As a matter of fact, Google has already announced that they will start implementing mobile-first indexing.
One of the biggest reasons Google recognizes mobile-friendliness as an SEO factor is that it can significantly impact page load speed, bounce rate, and more.
If you want to make your website mobile-friendly, here are some tips you can easily follow along:
- Use responsive design to ensure your website’s content looks best on any mobile device.
- Conduct a mobile-first design approach and sort out your content for smaller screens.
- Think carefully about mobile navigation and choose the classic layout
- Finally, turn your construction website into a mobile application.
We are ConstructionMarketing.io
Throughout this blog, we have seen the critical role of both web design and SEO and how they are interrelated to each other. Each has a role to play and contributes so much to the success of your website. The key here is to blend aesthetics with SEO in order to create a user-friendly website that every search engine loves! Most importantly, always consider working with talented people from a trusted construction marketing agency who can help you build an ideal and responsive website from scratch!
We are ConstructionMarketing.io, a leading full-service agency offering a range of digital marketing solutions. We have deep SEO and web design expertise—a perfect combination for your higher-ranking goals! We can design a website and build an SEO plan covering everything from content marketing to SEO, link building, and more.
Our agency has a strong background in construction, which sets us apart from the others. Our deep familiarity with the construction sector makes it easier for us to develop SEO strategies that are specific to our client’s needs.
Get in touch with us today! Let’s start building and designing your website!