Generating organic traffic and continuously boosting your spot in Google search results is a core part of your construction marketing efforts – and working on increasing your DA or domain authority is one of the best places to start.
Domain Authority has a long history in the world of SEO. In fact, SEO experts, marketers, and even website owners are using domain authority to better understand and quantify the online ranking potential of a website.
As a construction website owner, how much do you know about domain authority? And what can you do to increase your DA? If you do not know about this metric, then this blog is for you.
We assure you that Domain Authority is not just for SEO nerds – this is for everyone who wants to rank higher in search results and aims to have a deeper understanding of this authority metric.
What is Domain Authority (DA)?
Domain authority refers to a particular metric that has been created by popularly used tool, Moz. This website metric obviously indicates how authoritative your construction website is. Moz conducts this by deeply analyzing your website’s backlink profile and providing it a DA score.
Presently, the domain authority scores typically range from 0 to 100, with high scores showcasing more the authoritativeness of a website. Speaking of backlinks, they are the backbone of your website’s authority. In reality, they are seen to be a reliable measure of your website’s authority or DA.
So, in short, if your website has a ton of quality backlinks, it simply means that many people have vouched for it—that it is relevant, credible, and contains high-quality content. Ensure that you build quality backlinks because they are a sure vote of confidence for your construction website and strongly indicate to search engines like Google that it is worth ranking!
What is a Good Domain Authority Score?
In the course of this blog, we will mention DA scores from time to time. But, do you really know and understand what domain authority score is?
The highest domain authority score you can earn is 100, and 0 is the lowest. The biggest are the websites that are far superior and authoritative with DA score of over 90. On the other hand, the others usually score above 70 or 80.
Here are some popular websites online with their respective Domain Authority (DA) and Page Authority (PA) scores for 2024:
- Medium: DA 95, PA 80
- LinkedIn: DA 98, PA 97
- Quora: DA 94, PA 82
- Reddit: DA 99, PA 90
- Pinterest: DA 94, PA 76
- Wordspress.com: DA 92, PA 80
The good news here is that – you will not be directly competing with the websites we cited above when it comes to your rankings. So, what you will consider a higher authority domain depends on the websites that rank for specific terms you want to target.
Construction might not be as competitive as other niches, but it is still very competitive, so a DA score of over 80 is already considered a high DA!
Ways to Increase Your Domain Authority (DA) Safely
Since DA is mainly calculated through backlinks, link building is one of the best ways to improve your score. However, the process is not as easy as it sounds since we do not have full control over whether or not other websites decide to link to ours.
In addition, some link-building strategies are viewed as “black hat” by Google, which means your website can be potentially penalized if it appears to be promoting spammy links or paying for backlinks.
The seven best practices we share below will help you safely improve your website’s overall authority. We guarantee they are all effective and Google-compliant.
1. Write link-worthy content
Firstly, focus on creating content that is not only relevant but also link-worthy. This is the first step to a strong online presence, improved brand awareness, and, most importantly, solid link-building. In addition, make sure to write amazing keyword-targeted posts that surely rank. If you do so, some bloggers or businesses will be looking to write about the same topic and will eventually discover your post online and link back to your website in their post.
We also suggest writing some original research, a leadership piece of your own, and sharing your construction expertise—this is so hard to replicate. As a result, you will most likely get many backlinks from it. Now is the time to take this bold approach to your construction topics.
2. Contribute guest posts
Contributing original research, blog content, and thought leadership to other top, high DA websites in your sector is another great way to generate more backlinks back to your website, and thus impacts your lead acquisition, and increase your DA.
Most publishers are always searching for high-quality content. So, if you can offer quality content for them, you can elevate your construction expertise and earn more backlinks to your site, either in the byline or in the body of a blog post.
The key here is to always seek out any guest blogging opportunity within your industry areas that has the same relevance as your own.
3. Get listed in directories
Whether your construction business is small or medium-sized, getting your domain listed across different online directories is both a cost-effective and a high-impact way to boost your domain authority.
Also, local SEO tactics such as citation building are some of the most cost-effective growth tactics you can always explore and try as someone with less experience in SEO. Not only will Google understand the areas and markets you target, but these links will go to your construction website, increasing your DA scores over time.
If you want help with local SEO, call us today! We are ConstrucitonMarketing.io, an agency dedicated to helping your business achieve high rankings in SEO search results and rise above your competition.
4. Try broken link building
Another practice you should try is broken link building. This strategy is far more advanced and usually requires you to use the latest backlink tools to help you increase your DA scores. Picture out the process below:
- Use a backlink analyzer tool to spot some broken links on other websites.
- Write content that serves as a replacement for a missing resource or determine existing content on your site.
- Reach out to your chosen editor and make a request to make your content as a replacement.
5. Set keyword according to DA
When it comes to setting and picking the right target keywords, DA is a very helpful metric that enables you to assess whether or not your construction website can genuinely compete with the existing page’s ranking on page one.
One of our suggestions is to optimize all your web pages for specific keywords with a keyword difficulty score that is less than or equal to your DA. The results may not be an accurate barometer. However, it can be very useful for determining lower-competition keywords that can bring your website some organic traffic in a short period of time.
6. Identify your SEO priorities
Since DA is considered a comparative metric, one of the most obvious ways to score higher is to think about how you can beat your competition.
Let’s just say, if your Domain Authority (DA) is already higher than the rest of your competitors, quality content alone will easily get you in page one. Also, this simply means you can more invest your efforts in one-page optimizations which are inexpensive and can be done in-house.
However, one reality you have to face is offsite SEO, which will cost you more time, money, and resources. But if you really want to close the gap between your Domain Authority and your competitors, then you must have a strong approach with your offsite strategy. You need to compete aggressively and make your construction website more visible on Google search results.
7. Always pay attention to Google’s guidelines
While DA is not an official ranking factor, it is still a good representation of two critical factors: backlinks and EAT. In Google’s Quality Rater Guidelines, content has a vital role in a website’s ranking. So, this simply means you make sure your blogs will showcase your expertise in the covered topics and have bylines as a proof.
In turn, Google can learn as much about your website’s authority and expertise through your construction website’s About Page, Privacy Page, Contact Page, Privacy Policy, and Terms of Service.
Boost Your Domain Authority and Increase Your Ranking with ConstructionMarketing.io
While your Domain Authority does not define your overall SEO success, high DA scores are critical and serve as a status symbol in the world of SEO. So, continuously improving your DA is definitely worth all the effort! However, increasing your DA score is a rigorous process that calls for a mix of strategies meant to boost your ranking.
As a leading and trusted agency for digital marketing services, ConstructionMarketing.io offers a multitude of SEO services that help increase your domain score. Our SEO experts will help you pick your domain name, build a website, and always be on top search results! In addition, we specialize in generating high-quality links at scale tailored for your construction business.
Our agency is like no other – we are not only full-service but we have a strong understanding and background with the construction sector. So, your present and future campaigns are in good hands!
Contact us today, and let’s level up your domain authority!