The world has gone digital. Hello Google!
As almost all businesses seek to reach new clients online, the need for a robust digital marketing agency has never been more crucial for effectiveness and success. As clients move their purchasing decisions to the digital market, your construction business must be equipped to compete fiercely.
Ever wonder how your construction marketing can meet up today’s customer expectations? For this blog, we will share with you an updated and comprehensive checklist to determine the status of your digital marketing and what steps you can take to increase your competitive advantage further!
1. Construction Website Remodel
A website is one critical element of any marketing strategy. And it is not a one-and-done project. So, when was the last time your website was updated? We hope it’s not years ago. Your construction website should be constantly updated and remain current if you want to get the most bang for your bucks. This applies to blog content, web design, and technology.
Your website should also be mobile-friendly. If your website is not mobile-friendly, you miss an opportunity to gain your targeted audience’s attention. In most cases, an awfully-designed website can make anyone frustrated, especially your target prospects. Immediately, they will move on to the next sit, which is most likely some of your competitors.
We suggest you:
- Follow website design trends.
- Refresh the appearance of your website. Give it a new look.
- Focus on web development and design. Your construction website must both have modern feels and valuable functionalities.
- Take a closer look at your content too. Determine if it is relevant and current. Your target audience will likely consider you an authority in your industry if you produce the latest topics such as industry trends, etc.
2. Elevate Brand Awareness
Construction marketing goes beyond just having a good website. Actually, it is more about building your construction brand and reputation across all digital marketing channels. This includes review sites, GMB business listings, and all other social media platforms your construction company is active on. Your business details have to be consistently current on every listing. Ensure always to monitor social media and become more aware of what is being stated about your business. Addressing any negative reviews and chatter is crucial to reputation management.
Focus also on the importance of your offline marketing presence, for it is still very relevant. It is how your business is viewed in the real world, from print marketing to truck wraps, uniforms and business cards. For instance, if your website is ready to be updated, it is the perfect time to refresh your offline presence.
Presenting your construction business in the most professional way is crucial to your brand’s overall success, strength, and reputation.
3. Be Social
Another great tool for construction marketing is social media. You need to determine which social media platforms are the most widely used with your target prospects. Once identified the platforms, become more active and share content regularly.
Social media has significantly become one of the significant ways businesses engage with both existing clients and new ones. Take a closer look at the incredible stats below:
- By 2023, Instagram is projected to reach 120.3 million monthly active users in the United States.
- According to a marketing company called popular, known as Statista, there are 2.6 billion monthly active Facebook users as of the present.
- LinkedIn is the second-most widely used social media platform used by many, ranking only behind Facebook.
If your construction company is not using social media, you miss out on one of the most effective ways to reach and engage target clients online. An active social media profile on various channels can help increase your brand recognition and awareness. It is through social media marketing that you can increase your ROI exponentially. Start now with LinkedIn, Instagram, Facebook, and Twitter!
4. High-Quality Logo
Your company logo is the single best way to promote your business effectively and increase your construction brand’s recognition. A high-quality, well-crafted, great-looking logo can bring life to your business cards, online media, and more. A reputable digital marketing agency like ConstructionMarketing.io can help you share your company’s story to your target viewers thru an eye-catching and persuasive logo that pops.
Invest in your company logo. Otherwise, you are going to devalue your brand.
5. Prepare a Marketing Budget
You need to build marketing avenues into your yearly budget, the same way you estimate every vital part of your business. Speaking of your marketing budget, it has to be crucial for your marketing plan. A marketing budget and strategies allow you to spend effectively on multiple channels.
But how much should you need to spend? How much exactly is the budget? This question does not have a general answer. In many cases, it will be different due to many factors and varies a lot because you belong in this industry. For instance, setting goals ties back into how much you must spend on your marketing budget. Setting some goals allow you to outline where you want to see your brand by the end of the year:
- Goal No. 1 Increase your social media presence.
- Goal No. 2 Increase the number of sales on your construction website
- Goal No. 3 Get more site visitors and have more new clients.
You cannot expect your construction brand to thrive without some form of marketing strategy and a sufficient marketing budget in place. Even it means taking one step at a time, properly using one channel while maximizing your budget and efforts will help in elevating brand awareness and appeal.
6. Are You Keenly Tracking Your ROI thru Marketing Budget
Having more than enough marketing budget is excellent. However, it is only a part of the puzzle. As someone who owns a company, you should ensure that you are getting the best returns from your ROI (Return on Investment). If you will spend thousands of dollars on marketing but are not making enough money from it to continue, you must decide what is not working the way it must be.
Tracking your ROI is vital since it allows you to see how much money you are generating directly from your marketing efforts and campaigns. If your ROI is not high enough, you have to track KPIs that can help you analyze your marketing efforts across different marketing channels.
KPIs are an indicator that allows you to know how successful you are in achieving your marketing and business goals. Below are some examples of KPIs that you wish to track:
- Website rank changes
- Number of repeat customers
- Monthly Website Traffic and Site Audit
- Growth in Revenue
7. Curating Your Online Reviews
Anyone loves reading reviews and so as your target prospects! In fact, Google loves showing those reviews to all who pay attention. Your online reviews are one of the first few places the target audience will head to determine how excellent your services are. So, how can you make sure your online reviews reflect positively? Take a look below.
You have to drive the narrative through curation.
- After every finished project, reach out to your clients, and request from them a review for your company and their overall experience from the services.
- Port reviews from Facebook, Google, Yelp, etc. to your construction website to further maximize the reach of the reviews.
8. Responding Inquiries in a Timely Manner
This might be a simple question, but only a few see this through. In this digital world, answering inquiries slowly is considered a death wish. Almost all potential prospects expect quick replies/responses. And if you won’t reply to your target clients, they will most likely move on to your closest competitor.
So our advice to you is – Respond quickly in a snap! This helps you stand out in the fierce competition.
9. Invest in Powerful SEO
If you do not know SEO yet, it is the process of optimizing your construction website to rank higher on search engines like Google. The method includes selecting the best keywords to rank for, link building, creating high-quality content, and a mix of other SEO tactics.
A keyword is a term/phrase that online users tend to search for content, like “Construction firm near me”, “Quality Construction Services”, etc. If you invest in good SEO, you will be not just getting hundreds but thousands of people visiting your construction website every month.
Fill in The Many Gaps with ConstructionMarketing.io
How is your marketing checklist? Is your construction marketing ahead of the curve? Or perhaps, you are missing important parts of an effective marketing strategy? If you do not plan out your marketing strategy meticulously and settle only for less, you should not expect long-term success.
You must have a strong marketing strategy so that your online marketing efforts will successfully contribute to your goals. Create your marketing plan today with us! Here at ConstructionMarketing.io, we can revolutionize your whole marketing campaign, help you grow your audience, drive more leads, and increase your ROI!
Contact us today! We cannot wait to help your construction business grow! See our offered digital marketing services below:
- Web Design and Development
- Social Media Marketing
- Keyword Research
- Local SEO
- Custom Blog Articles
- Google My Business