Digital marketing plays a crucial role for all businesses, regardless of the industry. And over the last few years, there has been a major transition in how people look for services and products, with more people browsing and searching online than ever before.
If your construction company provides contracting services, then it is vital for you to understand the importance of digital marketing to your business, especially when it comes to connecting to new customers, lead acquisition, and boosting your online reputation.
In this blog, discover the unstoppable growth of digital marketing, the role it plays in your industry, and some of the top benefits associated with it.
The Growth of Digital Marketing
Digital marketing has come a long way after all those years. Today, more and more individuals have access to the Internet, and a much higher rate of users and consumers go online to search for services and products and read reviews of local businesses before making a decision. And the numbers are forecasted to increase as the new generation is about to enter a new age of IoT or Internet of Things. And by 2026, the digital marketing industry is expected to reach $786.2.
The popularity of search engines and improved algorithms over the last few years have offered the growth of digital marketing. In addition, social media platforms have also advanced significantly and are primarily used by many businesses for brand awareness and customer engagement. The development is ongoing and offers a better understanding of how people use the Internet.
Because of these many advancements, it becomes easier to fully understand how everyone goes online, finds certain businesses and services, and is converted into a customer. Using data, marketers and business owners of all types, including contractors, can fully understand the actions of their web visitors. Such insights help make better adjustments and alterations in the digital marketing approach.
Marketing to Consumers vs. Marketing to Construction Companies
Here, we cited some key differences between marketing to normal consumers and marketing to prospects from construction. This helps you see the role digital marketing plays in construction and how it works differently in a construction setting. We hope you learn a thing or two and it helps you devise the best marketing strategies for your target audience.
1. Construction buyer needs something new and unique.
A construction buyer, unlike any other buyer, is always looking for something new, unique, and something special that he needs for his work. They are looking for extraordinary services with specific conditions. And if you are marketing your construction company and its service offerings with minimal effort, you may not be able to capture the interest of the construction buyer.
2. A construction project needs thorough research
Your leads, even before they become your client, will thoroughly research the services they need. For construction projects, they wanted to partner with the best firm to ensure their project needs were prioritized. Other types of businesses are not involved with much money, but construction does. And a good decision must always be made. Otherwise, it would be a wrong move and not worth it.
3. Construction businesses means building long-term relationships
A purchase made is one of the important factors in developing a long-term, lasting relationship. If a client has consulted with you, decided to avail of one of your services, and is satisfied with your service, you will become the first choice for his future transactions. Construction buyers always wanted to associate with someone they had already trusted.
4. Marketing means bringing leads to the table
Before closing a sale to a new qualified lead, your marketing team should bring that lead to the table. Other types of businesses are primarily focused on the back end of making more direct sales. On the other hand, in construction, marketing is often a more complex process.
In construction, marketing focuses more on gaining awareness among the qualified audience, educating them properly, keeping them engaged, and converting them to solid leads. Simply put, there is a step-by-step process, and it needs a ton of effort to bring the leads successfully and convert them into paying customers.
The Many Benefits of Construction Marketing Nobody Told You About
There are tons of benefits linked with Digital Marketing. And we will go over to the most important ones below:
1. Easy to communicate with target customers
It is crucial to interact with your target customers every now and then so that they can trust your company and your construction brand. With digital marketing, it helps you stay in constant touch with your customers, understand their touch points, their preferences, and more. Digital marketing also facilitates visibility which goes a long way in establishing relationships with your customers.
2. Engage with your clients at every single stage
As we have mentioned earlier, digital marketing in construction is a complex process. However, this complex and tedious process is necessary, and it engages you more with your customer at every phase of the customer journey cycle – from their first website visit to their first-ever purchase. It allows your clients to interact with your brand and engages with them now and then in the entire digital marketing funnel.
In digital marketing, social media plays an ever-growing role in the customer journey. Social media is the number one channel consumers prefer to use when engaging with brands, especially among Gen Z consumers, surpassing other online channels like email, website, etc.
3. Easy to target the right audience
Perhaps, one of the most important advantages of digital marketing is how easy it is to target the right audience without spending too much. Again, interaction is also made easier, as well as connection and communication with them.
Digital marketing is all about working around different targeting tactics like SEO, PPC, and social media marketing and making efforts to boost your website performance, strengthen your online presence, and more –all effectively help create the best marketing strategy for the right audience.
4. Accurate and Easy-to-Measure Results
Online marketing helps you reach your target audience or get new leads and lets you know the entire performance of your marketing campaigns. So many marketing techniques can help you track and monitor the overall performance of your newly launched campaigns and analyze your campaign results. This opportunity can help you make better, well-informed decisions that optimize your marketing resources, especially your time and money.
For example, a website audit is an essential measure to improve the visibility and efficiency of your website. Auditing your website is part of digital marketing efforts. It can help you determine whether or not your site is optimized to achieve your traffic goals and even give you insights into how you can improve it to reach certain goals.
5. Generate leads consistently
Acquiring leads is one of the goals of digital marketing. And using various analytic tools, like Google Analytics, collecting leads becomes way easier. In fact, the cost of getting new leads is cheaper compared to traditional marketing strategies. Moreover, there is not just one single stage of lead generation but different lead generation phases in the entire journey.
This proves that online marketing is more than just targeting your audience or boosting your online presence; it is really all about getting new quality leads.
6. Gain Brand Reputation
By using digital marketing properly, your construction brand can be recognized globally. Did you know that the advancements in online marketing have already paved the way for many start-ups and made them very successful, establishing a great customer base?
Content marketing, Social Media Marketing, Paid advertising, and other strategies are all part of online marketing. And all of these, if done correctly, can ultimately help your construction business build a strong brand reputation.
7. Less marketing expenses
Digital marketing is proven cost-effective since all of the marketing efforts are driven in one sitting place – the online space. In the online space, multiple customers and audiences can be reached, and personalized messaging can be sent to them in real time.
With digital marketing, the cost-benefit ratio is much higher as this approach is more focused and optimal.
8. Generate more revenue
The end goal of everyone who puts out a campaign is to get revenue. The higher, the better. And digital marketing can help in achieving that goal more easily using multiple strategies and marketing techniques. And since the costs are much lesser, your overall profit will be enhanced. And it means more and more revenue.
Hopefully, you are fully convinced of how important digital marketing is for all types of businesses, especially in construction. So, if you want to compete, take an edge, and make the most of your campaigns and online marketing efforts, you can start implementing one to two marketing strategies of your choice.
If you are looking for an agency to help you get started with your campaigns and take you to the next level, look no further than us.
ConstructionMarketing.io isn’t your average digital marketing agency. We fully cater to your online marketing needs as a full-service digital marketing agency. Our team of digital experts helps you craft unique, useful, connected campaigns and marketing ecosystems that help grow your construction business. We help you gain a predictable flow of quality leads, boost your SEO performance, and widen your reach with our experience, expertise, and one-of-a-kind marketing approach.
Again, we’re a full-service agency, which only means we offer multiple marketing solutions. They are as follows:
- Search Engine Optimization
- Social Media Marketing
- Website Design and Development
- Content Marketing
- Email Marketing
We take pride in the efforts we put into our client’s campaigns and the long-term results and success we drive for our clients.