What to Do When Your Construction Marketing Budget is Limited?

What to Do When Your Construction Marketing Budget is Limited?

The thing is, your marketing budget is tight. In short, it is not enough. Do not worry. All types of businesses face a limited budget at least a few times, and budgetary restrictions are inevitable. As a construction business owner, what should you do instead? What must be your immediate action if your budget for your marketing campaigns is limited? Can you still be able to execute your marketing campaigns?

Yes! You can still market your business. In this blog, we will share with you some ways you can market your construction business on a tight budget and the best marketing strategies fitting your current budget.

1. Socialize on social media

Nearly all the people in the world are on social media now and are active; therefore, it is easy to connect and reach out online. Popular social media channels include Instagram, Facebook, LinkedIn, and so on. Each social media platform is unique on its own and typically requires some unique engagement. And rather than trying to master it all at once, pick a few you like and try to master them first.

2. Go Guerilla

Guerilla marketing aims to leverage imagination, creativity, and originality in the place of a huge budget. If your marketing budget is limited, take advantage of guerilla marketing. There are a couple of Guerilla marketing ways you can try. You can include your people during a customer outreach where you can spotlight them with your social media marketing efforts.

Another one is to ask your customers for leads. You will be surprised by the number of prospects they can give you. When you go for this option, there is no shortage of ways and ideas, and you can explore and discover more along the way.

3. Hone your construction brand positioning

Before you even spend additional money on marketing, building a robust brand foundation makes sense. This means you need a cohesive, stronger visual identity in the form of a website, logo, and other materials.

Most importantly, a strong brand message is also necessary. Identify your company’s unique core values too to make your company stand out from the crazy competition. By doing so, you can craft messaging that can resonate with your target prospects.

4. Optimize your marketing efforts, particularly your website

In many cases, you want to expand your marketing efforts without properly estimating the actual budget and not even searching for ways to optimize what you are already doing.

Your construction website is one of the digital assets you can further optimize. Many websites today have leaky buckets, causing owners to lose visitors. Therefore, it is important to find and patch up the holes in your construction website to retain visitors and convert them to leads, subscribers, and customers.

To get started in website optimization, here are some basic tips you must follow:

  • Improve CTAs or call to action: CTAs have to be captivating to entice your target prospects and convert them to leads successfully. The right, compelling CTAs can drive your visitor’s behavior and nudge them to what they should do next.
  • Focus on Search Engine Optimization: Optimizing your website for search engines is another effective way to achieve a searchable construction business. Improving your SEO efforts can make your target prospects find your website because you are now at the topping of the SERPs.
  • Make your website mobile-friendly: More and more people are scanning through the internet using their mobile devices. If you want to make a good impression on your web visitors, make your website responsive and mobile-friendly. A responsive web design helps visitors navigate your construction website easily via mobile phones or tablets.

5. Invest more in what is working

If there is a marketing effort that is performing well, we suggest you shift your budget to focus more on that particular area. That sounded like a no-brainer, but this idea often needs to be noticed because you are searching for new marketing tactics, which is not a smart move at all.

For example, if your social media campaign generates more positive results, double your effort and invest more of your budget there. Another scenario is when you find that more web traffic comes from Facebook and LinkedIn; focus your attention there.

6. Focus on your existing customers

It is crucial to ensure your client’s satisfaction so they will continue to partner with you and avail of your services. Making sure they are happy indicates that they will never look for another company. This requires you more effort than money which is great.

The point here is that you must look for ways to serve your clients better. Conduct a digital survey, ask your customers to participate, and ask what they exactly like and do not like about your construction business. This effectively helps you to improve your service.

Conducting customer research via an online survey helps you determine the perceptions of your company’s clients. You can discover some potential opportunities to expand your construction service offerings.


What Are Digital Marketing Strategies Suitable with a Limited Budget?


Here are the top five best marketing strategies you can choose that can optimize marketing spend. The following online strategies share something in common; they can start as your low-cost marketing strategy.

1. Content Writing

Creating blogs is one of the most recommended online marketing techniques. Creating more content increases your online business visibility, and you can get more leads. Your content marketing strategy will be your brand awareness tool, allowing you to harness the advantages of growing an audience and increasing your online presence. When your blogs resonate with your potential clients, they will most likely return for the next updates, trust your brand, and tell others about it.

Content writing services are affordable. In fact, you can hire writers at an affordable rate and still get quality, well-written content. If you are looking for an assured and great piece of content at a low price, look no further than ConstructionMarketing.io. The agency’s content writers are all experts, native English writers very adept in delivering quality SEO content.

2. Local SEO

Marketing is indeed expensive. However, Local SEO (Search Engine Optimization) happens to be one of the best digital marketing tactics that are affordable. With SEO, you do not always need to break the bank to get the desired results, and you can guarantee that your construction business can be on the top of search engines more than it will cost you to hire an expert.

There is many SEO companies today that promise to boost your website’s search rankings. However, it is tough to sort through all the offers and deal with SEO experts offering expensive packages without guarantee. That is why it is best for you to partner with a reliable agency like ConstructionMarketing.io that offers reasonable prices for their top, quality SEO solutions.

3. Social Media Marketing

Social Media Marketing is among the many online marketing tactics that benefit your construction business. Social media is all about discovering, exploring, and sharing information, and it has the biggest potential to reach many people who can be your customers.

Here are some of the most popular social media channels where you can get started with your marketing efforts:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • TikTok

When it comes to its affordability, social media marketing is cheaper when it comes to building connections with your target audience. The best advantage you can acquire from this online tactic is that it costs you nothing to set up your company’s social media accounts. The real costs you are to deal with here are the resources and time your company needs to exert from time to time.

4. Link Building

Link building is an SEO tactic used to seek any opportunities to pursue valuable inbound links to your construction website from high-authority domains. To put it simply, it is the process of securing backlinks from other websites. 

Backlinks are a critical ranking factor that can help search engines determine whether your website is trustworthy. Speaking of its pricing, most agencies charge a flat feel for every link that they will build for a client, and you can expect to pay around a certain amount for a single quality link. But a handful of link builders usually charge by hourly fee or monthly retainer.


Limited Marketing Budget? ConstructionMarketing.io Got Your Back


To save you labor, time, and stress, our agency is experienced in working with businesses that deliver the best results for profitability and growth, even when your marketing budget is limited. We genuinely understand that you need to make the most of your funds, and we still want to help you meet your goals and assess your construction business marketing needs.

Here at ConstructionMarketing.io, we can then plan to come up with customized, personalized, and strategic marketing solutions that work best with your budget and successfully deliver dynamic, great results in the shortest amount of time possible.

Contact us today! We are ultimately ready to hear about your company’s digital needs.