“Is digital marketing worth investing in for my small business?” This might be the question running through your mind as you decide whether to try this type of marketing. It is a common belief today that online marketing is only meant for large corporations with massive budgets to hire marketing experts. But this is no longer the case, especially nowadays.
Things have changed. Technology is rapidly evolving, and online resources are increasing, easily transforming digital marketing into a cost-effective strategy that fits well into small business marketing budgets.
In this blog post, learn and understand the value of digital marketing and discover why it is essentially an investment in your business. We provide five solid reasons for this investment, alongside the four strategic considerations about digital marketing that you should know.
Understanding the Cost and Value of Online Marketing for Small Business
“Yes” is definitely the answer to whether digital marketing is worthwhile for your construction business. However, one thing you must remember is that validating the effectiveness of digital marketing is heavily rooted in understanding its unique value proposition.
- Firstly, digital marketing offers some of the most economical marketing tactics. It significantly minimizes the marketing budget for small firms compared to traditional marketing channels like print advertising and TV. To put it simply, digital marketing allows your small business to reach a wider and more specified and targeted audience at a fraction of the cost.
- Secondly, despite some changes in costs or expenses, the value provided greatly surpasses the investment. For instance, from website development to search engine optimization, PPC ads, and social media marketing, every aspect of online marketing results in a significant return on investment.
Overall, investing in digital marketing is not just a nice thing to have or to try. Instead, it is vital to maintaining competitiveness in the ever-evolving digital landscape. Also, knowing how to optimize this type of investment is just as important.
Five Big Reasons Why You Must Invest in Digital Marketing
1. Reach many potential customers worldwide
With the internet being accessible in nearly all parts of the world, the sky is truly the limit when it comes to reaching new audiences. With digital marketing, you can break geographical barriers and enable your construction business to reach a global audience. With many different platforms online, you can easily market your services in different parts of the world.
With a strategic approach to your digital marketing, tapping into big masses and growing your brand is very simple and cost-effective.
2. Best for brand awareness and growth
Digital marketing levels the playing field and enables you to compete with bigger brands within the construction sector, which otherwise would not be achievable. As we just stated earlier, the internet is a source of potential customers, so it is easier for you to target many more people than before.
Digital marketing impacts your brand. Before you even notice it, your construction brand will grow and become widely recognized, helping to raise awareness of what your company offers.
3. Great return on investment
Digital marketing enables you to track campaign performance daily, ensuring you know which online channels are performing well and which are not. This can help you optimize your campaign budgets for higher ROI or return on investment.
It is recognized that companies investing in online marketing and advertisements will gain better ROI. Here are some statistics that support this claim:
- SEO marketing has an average ROI ratio of 22:1
- Email marketing has the best average ROI at 3,600%
- Marketers who consistently calculate their ROI are 1.6 times more likely to secure a budget increase for future marketing activities.
To put it simply, the more people who view your construction brand online, the higher your conversion rate will be. As you may know, digital marketing is about converting your leads into paying construction clients.
4. Reaches out to mobile users
There are around 6.5 billion smartphones in the world, and over five billion people use social media. A well-thought-out digital marketing strategy is your best opportunity to reach and connect with this massive audience. If you fail to do so, you are absolutely missing out on a huge number of potential customers.
Nearly everyone you will meet is glued to their mobile phones. They use it to communicate, shop, manage things, and, most importantly, search information via the internet for brands that resonate best with them. This is where you need to focus on two important areas – your construction website and the user journey.
You must ensure that your website is compatible with mobile devices. The user journey, on the other hand, must be well-suited for smartphone users.
5. Allows you to stand out from the competitors
There are many reasons why digital marketing is such a great investment, but staying ahead of the competition is one of the best.
You better trust us when we tell you that your closest competitors are now using digital marketing to further their business. So, if you are not working on it, then you are absolutely missing out on the opportunity.
You start by checking in with your competitors to see what they plan and do. You can then assess how you can do things much better than them. Ultimately, you need a better digital marketing strategy that can increase traffic to your construction brand and attract a larger portion of customers online.
Four Strategic Considerations Before You Invest in Digital Marketing
We already give you go signals and solid reasons to invest in digital marketing. However, you must also know the four key digital marketing considerations. Knowing these strategic considerations can help you address potential barriers and ensure a flawless kickstart of your digital marketing transformation.
1. Budget considerations
Every business has to allocate funds to support its marketing efforts that, in return, increase sales and growth goals. In short, you need money to kickstart your digital marketing goals. However, you can still start your online marketing objectives if you need more money. You can boost your online presence and make your construction website appear on search engines in several ways.
Explore some of the best and most cost-effective online advertising platforms, like Instagram, Facebook, and Twitter. These social media platforms enable you to run ads at specified groups and control your spending.
2. Time and resource management
Another consideration you need to take is managing your resources and time. To successfully manage all your digital marketing efforts, you have to make priorities and simplify the entire process. For instance, you have to figure out where your target audience is mostly online and focus on these platforms and channels. Also, you can plan your social media posts ahead of time using a calendar to keep everything organized and consistent.
Using automation tools is also a big help in effectively handling social media accounts, emails, and other online marketing activities to save time. Ultimately, hiring a trusted agency for tasks like designing graphics, tracking web traffic, creating content, and more is also a smart move on your part.
A full-service construction marketing agency like ConstructionMarketing.io ensures that you can focus on your strategic business initiatives. We do all the marketing of your brand while you focus more of your time and energy on your business expansion or customer improvements.
3. Technical difficulties
One of the best things about digital marketing is that you do not need to be an expert. Most of the platforms and channels today are easy to use and navigate. Also, there are tools associated with these platforms that make it easier to utilize. But still, you must learn and understand the basics. There are free courses and online resources on platforms like Google Digital Garage and Hubstpot Academy.
Another alternative is to hire experts in this area. Some digital marketing experts from a reliable agency like ConstructionMarketing.io can create strategies that work best for your business and marketing goals. This ultimately helps you save more while ensuring your digital marketing is successful.
4. Integration of traditional and digital marketing
Before digital marketing, there was traditional marketing. As of now, these two certainly have the power to elevate your online presence. To put it simply, they work best together. You can leverage your digital strategies to bring more people to your physical firms or in-person events, and that is how you can strongly support your traditional marketing ways.
On the other hand, you can print ads that direct people to your construction website. Integrating these two methods will make your overall marketing more effective and successful in the long run.
The Next Step for Your Construction Business
So, this question still stands: “Should you start investing in digital marketing?”
Undoubtedly, the answer is YES! Your construction business is free of struggle. You find the best ways to thrive, and digital marketing offers a great opportunity to strengthen your business to grow and build momentum for your company’s future.
Now is the perfect time to take advantage of all the opportunities available with digital marketing. You can partner with us if you are puzzled about where and how to start.
We are ConstructionMarketing.io,a full-service digital marketing agency that creates and executes online marketing plans for small—to medium-sized construction businesses. Our agency acts as an extension of your company, becoming your own marketing team that is just as invested in your digital marketing campaigns.
We can help you reap your marketing investment’s long-term benefits and perks. We fuse the latest technology, online marketing tools, and data with a strategic approach and creativity. Our main goal is to make your construction business grow, thrive, and succeed over time.
Here’s our complete list of online marketing solutions:
- Local SEO services
- Content creation
- Social media marketing
- Website design and development
- Email marketing
- PPC ads
If you want to start investing in digital marketing, contact us today. Our consultations are free!