There are several marketing tactics out there that both independents and businesses have implemented. For construction companies, tools such as email marketing and Google My Business make a lot of sense. These are excellent tools that can provide concrete results and are easy to measure. In fact, everyone is using them. Today, it’s simple to just follow what everyone or your competitors are using. Are you following the same thing or not? Do you think you already applied every marketing strategy available out there? Ask yourself if you’re missing something or not.
In case if you don’t know, content marketing existed and having custom blog articles focused on your business is one crucial aspect to build credibility, get more leads and grow your online presence. Whether you’ve never considered blogging before for your business or make a leap, keep reading for an in-depth look at the importance of a content blog to your business.
Your Content Matters
Establishing your name out there can be challenging. But as a construction business, it’s vital to your long-term profitability and stability that you make your services and products known in the industry and marketplace. While sizable advertising has become a thing before, the options for marketing a business have changed gradually over the last years with the start of digital marketing.
It still takes effort and time, but many excellent marketing methods have gradually changed and have become more and more accessible, especially to smaller construction businesses.
Your content matters, and that’s why you need to invest in content marketing. Content Marketing, in general, is a marketing method based upon the creation and the online distribution of valuable resources for a particular target audience. This type of marketing comes in articles, blog posts, podcasts, digital or print guides, social media content, videos, etc. Nowadays, people avail services and buy products from brands that position themselves as credible resources in the marketplace.
In the construction sector, mutual trust between clients and companies is essential for overall success. And by creating valuable content, you can build trust with your clients before promoting your services or products.
The Main Benefits of Blogging to Your Construction Business
1. Blogging improves traffic on your website
Of course, you desire to have more and more visitors to your website. Everybody else too! Now ponder about the ways your target audience can find your website.
- Your target audience can type your company right in the browser. Eventually, they discover some details, including your contact information, the services you offer, address, etc.
- You may pay for traffic by purchasing an email list (which isn’t advisable), blasting them, expecting some of them to open and click through the emails. This way is too expensive and somewhat illegal!
- You can pay for traffic by putting a ton of paid ads. It isn’t illegal but still very expensive. When you run out of money, expect your traffic to stop too!
So, in what way can you attract a new audience and traffic to your site? The solutions – blogging and optimizing your website for Local SEO. Every time there’s new content to publish, it becomes one more indexed page on the website, which means more and more opportunities for you to show up on the SERP and drive traffic to your web in organic search.
2. It’s a space to demonstrate your expertise
The saying “write what you know” is true for blogging and your construction marketing strategy. As an expert in your field, you can cover numerous angles of your construction knowledge, providing your capability and proficiency, especially to your website visitors or target audience. Your audience is possibly quite technical, so it’s important to provide technical resources, like manuals and datasheets. Keep them as well-informed as much as possible.
But it’s worth noting also that you cannot do blogging alone for your business. You may be great at your field, but writing is probably not your expertise. So stop going around in circles and connect with the experts instead. We are a full-service digital marketing agency committed to helping you with your online needs!
3. Custom blog articles develop value
With the quality over quantity approach being applied to blogging, you can upload the more relevant, high-quality content to your construction blogs. As a result, more audiences will visit your site. Topics like project management, industry news, installation advice, construction trends and technologies are some of the best content you can choose from.
When deciding which topics to write, make sure to know the target audience’s unique needs and challenges. Make sure to know also what your competitors are talking about.
Make sure the content you choose can add value and highlights to your brand. Every time you write a new quality blog article, you increase your chances of:
- · Increasing your traffic
- · Ranking in search engine results
- · Being linked by other websites
- · Being shared on social media
4. Blog articles can reduce costs
Having interesting, engaging, and helpful content to your site full of context can cost you nothing. In fact, research from HubSpot shows that by 2021, 86% of client purchases will bypass communication. Why? Because the majority of the clients have access to the entire wealth of online information to educate themselves before availing services or purchasing items/products.
Blogging allows you to deliver and share vast amounts of content in small-sized, manageable topic clusters. Through these blog posts, you can able to gain your viewer’s trust. Never forget to include CTAs so that visitors can access an offer, free consultations, or additional information.
Be the construction company that provides the most valuable information to your audience and regularly connects with them online.
5. Exceptional Boost to Search Engine
All of the leading Search Engines existing today are captivated by fresh and relevant content. One of the most straightforward and inexpensive methods for offering this content is blogging. When your business posted blogs regularly, they are instantly providing Google with fresh content to index. It is an opportunity for your business to insert those relevant keywords that the audience will use to search for such types of products and services that your company offers.
In fact, consistent blogging hits all of the targets below:
- Blogs increase opportunities for social media activities. Social signals typically affect search engine ranking.
- Blogs naturally inject relevant keywords on site but not to the extent of keyword-stuffing the page.
- Blogs refresh your site with new content regularly, and Google will give plus points to fresh content.
- Blogs, particularly the ones with valuable and targeted content, attract quality links.
6. Blogging creates opportunities for sharing
One of the many powerful benefits of blogging is the opportunity it gives for others to share the link of your blogs. It creates a great potential for exponential market growth and viral traffic. And with various sharing platforms available today, visitors can share the direct link to the blog, email it to a friend or share it to social media platforms. This is what you call the epitome of free marketing.
7. Blogging increase client engagement
Engagement with your clients and having clear streams of communication with them are very vital for online marketing. And while social media is a very effective tool to respond to client queries and comments, blogging is much of a conversational medium, and when being used correctly, can be much more and more engaging.
And as you build connections over time with your clients through your blog and the network, it allows you to establish in record time. You can now work on establishing lasting relationships too. The costs between acquiring new customers and retaining the current ones have so much difference. It makes a lot of sense to focus more and more on improving relationships with present clients compared to finding new ones.
8. Blogging Helps in Building a Powerful Network
You’re aware already that networking is really hard. It takes real effort, and the majority of the people doesn’t like doing it either. However, it’s a fact that the power of a strong network is so hard to deny. Blog content can help you in this. Blogging is a very good way for professionals and businesses to build a stronger network. If you have a very active website with engaging and persuasive content, you’re going to come in contact with many professionals and authorities in the industry.
Take advantage of construction blogging because it will help you in expanding your network.
Are You Ready to Level Up Your Construction Blogging?
Suppose you’re interested in increasing your online presence and establishing yourself as an authority and expert in this industry. In that case, you’ll want to take advantage of blog content as a marketing strategy. When it comes to your construction business, blogging is virtually a must.
If you don’t have the resources, time, and expertise to write blog articles, you can outsource these blogs from a digital marketing agency like us! We can craft relevant, unique, and engaging content for your blog site. We are a full-service digital marketing agency that has a strong background in construction. Our online marketing services are made to help your business stand out in the industry and marketplace!