As a contractor, you’re usually accustomed to handling similar problems as other businesses. You constantly face stiff competition from your competitors, competing with you on the same SEO attention for clients. You know how important it is to get into every inch of the inside track in terms of making your business visible to people who look out for your services.
And thanks to the wonders of the Internet, the playing field has now been leveled. And things have changed for the better because of the continuous rise of SEO strategies and their related services. So what is Local Search Engine Optimization and why is it essential for a contractor like you, especially your business?
What is Local SEO for contractors?
As a contractor, it’s crucial that you should care about SEO strategies considering that much of your business received will be local. And that means that you and other contractors can benefit significantly when the SEO strategy has a local focus. To stand out from the rest, it is important to ensure all information is complete and SEO strategy for the website is established. In many cases, you’re largely dependent on your capacity to attract local clients. Yet, you don’t fully realize the importance of adopting a different strategy to dominate the local market effectively.
Local Search Engine Optimization is a competitive marketing tactic widely used these days and considered crucial for your business. It delivers quick results! And as a contractor, you will be given an edge over other big construction companies that also try to rank better on Google.
To convince you more, according to Google:
- Four out of five clients uses search engines to look for information about local businesses, such as hours, address, product availability, and directions.
- “Curbside pick-up” searches grew 3000% over the past years.
- 50% of customers who conducted a local search on their mobile phones visited the firms and stores within a day.
- 76% of people who search on their smartphones visit businesses within a day.
Tip: Having a Google My Business account is rising in importance. In fact, Google’s algorithm looks for it when identifying local pack rankings, jumping from 25% in 2018 and 33% this year, according to Bright Local. Therefore, it can improve your construction business’s visibility on Google Maps.
The Main Reasons Why Local SEO Is Vital
These 8 reasons cited below offer you some clarity, despite your business’s size, as to why your company needs SEO.
1. Organic search is most likely the main source of website traffic
Organic search is one critical part of any business’s website performance. It’s also an important aspect of the buyer funnel and effectively getting prospects to complete engagement or conversion. You should know that Google owns a massively large portion of the search market compared to its competitors – Yahoo, Baidu, Yandex, and many more.
Google, being the most visited website in the world, also happens to be one of the most popular email providers worldwide. Bear in mind that a clear majority of the world has access to the web. Hence, everyone is visiting Google at least once per day to search and get information.
A high-quality website and quality SEO take your online presence to the next level.
2. SEO promotes credibility and builds trust
The goal of SEO is to build a strong foundation on your website, with a practical user experience that’s easily discoverable in Google search. Many elements go into building authority regarding search engines such as Google. But establishing your authority will do more for the branding, if not all, than other digital optimizations.
Realistically, it can be impossible to build credibility and trust overnight. Authority can only be earned and built over time. Building your reputation in the industry takes effort, patience and commitment. And no matter how you’re marketing your construction business today, one thing is certain – you need the help and online marketing services of a skilled digital marketing agency.
3. Good SEO means a Much Better User Experience
Everyone wants maximum visibility and organic rankings and so are you. Only a few had realized that optimal user experience is a massive part of getting there. In fact, a positive user experience is considered a pivotal aspect of your website’s success.
Your clients know what they wanted. And if ever they couldn’t find it, there might be going to be some issues. As a result, the performance will suffer. Only a quality SEO can incorporate a positive user experience, elevating it to work in your favor.
4. Good SEO means increased Traffic, Engagement & Conversions
With the growing and rising domination of mobile traffic, local search is becoming a primary part of small to medium-sized construction business success. This strategy aims to optimize your digital properties in particular areas, so people can easily and quickly find you, putting them one step closer to any transactions.
Local optimizations focus on particular cities, towns, regions and even states to build a doable medium for your business’s messaging on a local level. Only SEO pros from a full-service digital marketing company can do this by optimizing your company’s website and its content, including backlinks, local citations, and even local listings relevant to the business and location sector where your business belongs to.
5. SEO influences the buying cycle
Possible prospects and clients often do their research. In a client’s perspective, that’s one of the primary advantages of the Internet. Hence, using SEO tactics to send your message for groundbreaking good deals, construction services, and products will be a game-changer. It’s the importance of dependability of what you’re offering to your clients.
Your services should be visible in the places where people need them for a reliable connection. Only a good SEO can enhance that transparency and let any possible clients find the answers, and the construction businesses providing those answers. In this case, it has to be your construction firm that provides the best answers to their inquiries.
6. It’s a Long-Term Strategy
SEO can have a significant impact on your business within the first years of actions being taken. And many of these actions will have a profound effect that can last for more than several years. As the construction market evolves over the years, it’s best to closely follow the changes and trends.
Even if your website doesn’t have a boatload of solid SEO recommendations yet, it will still improve using basic SEO strategies for as long as your website is honest and has a decent user experience.
And the more SEO effort, time, and budget committed to this, the better and longer your website stands to be a worthy contender in the market.
7. Understanding SEO Helps You More Understand Web Environment
With the constantly changing environment in World Wide Web, it can be a challenge for you to stay on top of the many changes as they take place. However, staying on top of SEO involves looking for all the significant changes taking place for search.
Knowing the web environment, including tactics being used by other comparable and local competitors near you, will always be beneficial on your part. That’s the power of SEO!
8. SEO is Quantifiable
While SEO doesn’t provide the easier to calculate ROI compare to paid search, you can still measure almost anything with analytics and proper tracking. The only issue here is when you try to connect the dots on the backend when there’s no absolute way to understand the connection between all actions taken.
Still, it’s worth understanding how these specific actions are supposed to affect your company’s growth, performance, etc. A good SEO will accomplish those mentioned improvements, so you don’t have to worry about connecting the dots.
Can You Do SEO Marketing Online on Your Own?
There are tons of moving parts and procedures when it comes to SEO. There’s both on-page and off-page SEO, and both play huge roles in the success of your campaign. You could be one of the contractors who wonder if SEO is an in-house strategy. For a direct answer, one person can handle an SEO campaign, but be prepared to exert a lot of work to see the results you want.
Effective SEO marketing can attract leads and even generate clients for your construction business, but doing everything on your own is time-consuming, tedious, and expensive. For this reason, you need to work with a digital marketing agency that also provides other marketing services apart from SEO, like Social media management, blog articles, website design, GMB, and more.
We’re a full-service digital marketing agency with a strong background in construction. We can take your online marketing, presence, overall profitability, and ROI to new levels. If you want to know where your SEO marketing can improve, contact us today for free consultations. Let’s review your company’s strengths, weaknesses, and many areas of opportunity!
Having a strong, quality SEO on your company’s website and your other digital properties will always be advantageous to your brand and its marketing efforts. SEO is defined as the “new age” marketing technique and is crucial to your web presence, especially as rivaling competition continues to grow and increase.