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The Role Digital Marketing Plays in Construction
Digital marketing plays a crucial role for all businesses, regardless of the industry. And over the last few years, there has been a major transition
4 Critical Google Analytics Goals You Must Track Now
Did you ever know there are four types of goals in GA designed to help you create improvements to your construction website and grow your
7 Ways to Make Your Landing Page Creative and Persuasive
Are you looking to grow your existing email lists? Increase your conversions? Drive more sales? A landing page can help you achieve all that and
How to Use Data Effectively in Your Construction Marketing Campaign?
The first marketers have been analyzing and strategizing techniques for so many years. But today’s analytics has no more resemblance to the first marketing efforts
6 Foolproof Ways to Reduce Bounce Rate and Increase Conversions
When you own a website, of course, your ultimate agenda is to have the right audience and retain their interest in your site. But how
Everything a Website Owner Has to Know about Cookies
Many businesses today use cookies to track user activities on their websites. Over time, cookies become an integral part of the overall online experience. So,
What is Web Retargeting and How to Use It to Your Advantage?
Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you
A Contractor’s Guide to Using Google Analytics Like an Expert
Whether you are working on your construction website, blogs, social media, or any digital property, it is crucial to understand your users and customers and
5 Ways to Analyze the Behavior of Your Website Visitors
Do you have a website dedicated to your construction business? If yes, then you may agree that data analysis is one of the most challenging
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