Digital Marketing

How to Leverage Content to Boost Your Construction Brand Awareness?

How to Leverage Content to Boost Your Construction Brand Awareness?

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Brand awareness and content marketing are two concepts and two realities that are closely related to each other. Interdependently, content creation for brand visibility plays a huge role in developing the brand presence in the marketplace. Content marketing continues to be a powerful method for boosting brand recognition and driving targeted and new willing customers …

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A Breakdown of Brand Awareness and What Should Construction Contractors Invest?

A Breakdown of Brand Awareness and What Should Construction Contractors Invest

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Brand awareness or brand recognition is one of those vague concepts you never know about but need to understand, especially when you are about to market your construction business online. The concept itself is quite hard to pin down, right? But on the surface, it is quite simple. It simply means making people being aware …

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What is a Reasonable Marketing Budget for My Construction Business?

What is a Reasonable Marketing Budget for My Construction Business?

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If you never had a great, measurable marketing strategy for your construction business – a top investment that returns a quantifiable ROI, then you probably have no idea about the marketing budget, how to create it, or how much you need to allocate. Creating a budget for your construction company is important as ever, especially …

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How to Align Your Marketing Goals to Your Construction Business Goals?

How to Align Your Marketing Goals to Your Construction Business Goals?

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You have set some goals for your marketing campaign regarding traffic, likes, lead acquisition, clicks, and more. At the same time, you also set goals for your construction business related to revenue, income, and sales. But the question is: Are your marketing objectives working hand in hand with your overall business goals? Probably not, right? …

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7 Reasons Why You Need a Digital Marketing Partner

7 Reasons Why You Need a Digital Marketing Partner

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Why partner with a digital marketing agency when you can do everything yourself, right? NO. Please hold that. But the real question is, can you do marketing all by yourself? At first, you think that online marketing is super easy. However, the fact that it is broader than you can ever imagine, encompassing SEO, Website …

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Reasons Why Digital Marketing is Important for Your Construction Business

Reasons Why Digital Marketing is Important for Your Construction Business

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Ask the Chief Marketing Officer (CMO) in any top-tier organization about tips for reaching their many business goals. Before you even ask your question, you will hear Digital Marketing as their top response to your inquiry. Digital Marketing got the number one spot as the best solution. For many business leaders, digital marketing is flexible, …

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7 Signs Your Construction Business Needs a Digital Marketing Help

7 Signs Your Construction Business Needs a Digital Marketing Help

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Digital marketing is surely a roller coaster ride! At one point, you may opt for DIY tactics, handling your construction website, managing your company profiles, and devising your marketing strategies. Maybe doing it all on your works fine at first. But the truth is, it costs you a large amount of money and, most especially, …

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How to Build Your Construction Marketing Plan for 2023

How to Build Your Construction Marketing Plan for 2023

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Where do you begin if you want to devise a digital marketing strategy? Until now, it is hard to know what will be a good starting point. On top of everything, it is still a common challenge for businesses of all sizes and types to acquire and retain customers. As a construction business owner, how …

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The Role Digital Marketing Plays in Construction

The Role Digital Marketing Plays in Construction

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Digital marketing plays a crucial role for all businesses, regardless of the industry. And over the last few years, there has been a major transition in how people look for services and products, with more people browsing and searching online than ever before.  If your construction company provides contracting services, then it is vital for …

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Google Analytics Goals

4 Critical Google Analytics Goals You Must Track Now

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Did you ever know there are four types of goals in GA designed to help you create improvements to your construction website and grow your business? And just like you set goals for your business alone, you should also set them for your website.  Knowing how your website is getting by and the visitors clicking …

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