What is the first place everyone has to go when they are looking for answers, solutions, ideas, or information about a product or a service? It is definitely not in the books or the Yellow Pages. As of today, people go to Google! Google is one of the most widely used search engines in the […]
Top 8 Google Ranking Factors Every Contractor Should Know Read More »
Over 90% of Google traffic usually comes from page-one placements! The page two gets five percent while the page three only gets 1% on average. This simply means you have to be on the first page of Google if you want to gain new potential leads and construction clients through search and successfully market your
How Do You Get Your Construction Website on the First Page of Google? Read More »
Attracting people is easily one of the staples in any digital marketing effort. If you cannot bring the right people to your online channels, such as your construction website or social media, all your efforts are worthless. Organic traffic has always been the main goal of many businesses nowadays in an effort to acquire more leads, customers, and clients. As someone who owns
Everything a Contractor Needs to Know about Organic Traffic Read More »
You probably come across questions like, “How long will it take for my SEO efforts to work?” “How can I know if all my SEO efforts are working?”, “In what way can I able to know how my website performs?”, “What do I need to track?” and many follow-up questions. If you find yourself constantly
A Comprehensive SEO Benchmarking Guide for Contractors Read More »
Considering such a massive interaction and engagement on the internet, businesses of all shapes and sizes are also moving to the internet. As a construction business owner, having a website is an important investment for your business. You can build your business the right way and obtain major prospects that can raise your sales. Knowing
How to Promote Your Construction Website in 2024? Read More »
SEO is facing some of the biggest disruptions ever, especially now with integrating emerging technologies in the market, like AI and Machine Learning. According to a current report from Statista, there is a leading reason for a shift in SEO worldwide between 2022 and 2024. So, how ready is your online construction business for the
How Can Contractors Predict SEO Success in 2024? Read More »
As a construction business owner, brand awareness is one important thing you need to focus on to succeed in your marketing goals. How are you planning your branding so far? You may be keener on exclusive categories between your branding and SEO efforts. If this is your approach, know that this may lead to a
7 Ways Your Construction Business Can Leverage SEO for Brand Awareness Read More »
The first marketers have been analyzing and strategizing techniques for so many years. But today’s analytics has no more resemblance to the first marketing efforts that somehow proved to be useful back in the day. Everything is now upgraded, optimized, and streamlined. Data analytics, propelled by the latest technologies, can measure the value of every
How to Use Data Effectively in Your Construction Marketing Campaign? Read More »
Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent. Search intent is more subjective and has more human aspects. This is why search engines like Google
Search Intent: Why It Matters and How to Optimize Your Content for It? Read More »
One of the most dynamic areas of digital marketing is SEO or Search Engine Optimization, mainly because Google is consistently updating its ranking algorithm to create a much better online experience for all users. If you have SEO campaigns and have started implementing your strategies, you must reevaluate your tactics and check out the latest
SEO in 2023: 10 Trends You Should Start Optimizing Read More »