7 Surefire Ways to Build Construction Brand Loyalty

7 Surefire Ways to Build Construction Brand Loyalty

In an overly saturated market with many competing products and service offers, building and cultivating brand loyalty is one of the best ways to get your target customers to commit. Modern consumers and buyers are looking for more than just a great deal—they want brands they can trust. When trust is secured, your construction business […]

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10 Reasons Your SEO Performance is Declining (What to Watch Out For)

10 Reasons Your SEO Performance is Declining (What to Watch Out For)

SEO, or Search Engine Optimization, is the key to increasing your construction website’s ranking, boosting sales, improving brand awareness, generating more leads, and more. However, SEO can spiral down and may affect your website’s overall ranking. But why is all happening? What factors can possibly slow down your SEO efforts and hinder you from achieving

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What is Social Listening and Why It Matters to Your Construction Brand?

What is Social Listening and Why It Matters to Your Construction Brand?

Have you ever heard of the importance of listening? Active listening is important in achieving clear communication and understanding of people. In the digital marketing world, there is a term called “social listening,” and it is significant when it comes to listening to your brand’s audience. With social listening, you will not only learn the

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What Is Thought Leadership and Why It Matters for Your Construction Business?

What Is Thought Leadership and Why It Matters for Your Construction Business?

In this digital era, where information is massive and attention spans are getting shorter, making your brand the leading voice in your field is more vital than ever. So, one thing you can do differently to stand out in the market is to establish thought leadership. But what exactly is thought leadership? How important is

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What Goes into Your Construction Marketing Budget?

What Goes into Your Construction Marketing Budget?

Every business must invest in marketing to attract more customers, boost sales, and compete successfully against other competitors. If you started marketing for your construction business, you may find yourself struggling to determine how much money you should be spending on this investment or set up the right budget. There is no one-size-fits-all answer to

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7 Competitor Analysis Frameworks Every Contractor Needs to Explore

7 Competitor Analysis Frameworks Every Contractor Needs to Explore

Your construction business needs KPIs to measure goals and strive for success.  In particular, what you need to be most aware of is where your construction company stands in relation to others in the market. This is where competitor analysis comes in handy. Competitor analysis provides an organized and structured way to evaluate your current

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How to Increase Your Construction Website's Domain Authority (DA)?

How to Increase Your Construction Website’s Domain Authority (DA)?

Generating organic traffic and continuously boosting your spot in Google search results is a core part of your construction marketing efforts – and working on increasing your DA or domain authority is one of the best places to start. Domain Authority has a long history in the world of SEO. In fact, SEO experts, marketers,

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Top 3 Google Marketing Strategies for your Construction Business

Top 3 Google Marketing Strategies for your Construction Business

Google is undoubtedly one of the most powerful marketing and advertising tools that any business can master. At this point, almost everyone is aware that Google is the biggest search engine, with almost 92% of the global market share. People use Google Search and Google Maps every single day to look for information and solutions

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How to Build a Construction Website with SEO in Mind?

How to Build a Construction Website with SEO in Mind?

Whether your goal is to showcase a portfolio of your construction projects, launch your blogs, or market your service offerings, having a good web design does not do justice alone! While your other marketing efforts contribute to your brand awareness, SEO is still one of the best and most effective ways to increase traffic to

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