Content Marketing

5 Tips for Building an Email List for Your Construction Business

5 Tips for Building an Email List for Your Construction Business

If you are just getting started with digital marketing, you probably know some of the most common buzzwords – growth hacking, influencer marketing, big data, etc. While all of these are essential elements of a successful marketing strategy, an email list is the most important, regardless of what business type.  An email list can help […]

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Top Biggest Trends for Content Marketing this 2024

Top Biggest Trends for Content Marketing this 2024

As a construction business owner, you will be one of the many people everywhere who expect to embrace the latest sweeping changes across the digital space. And you probably know by now that one thing has always remained certain – the solid importance of content marketing. Successfully curating high-quality content at a large scale that

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Content Intelligence is the Future of Content Marketing

Content Intelligence is the Future of Content Marketing

Content Intelligence is now a buzzword for those who have been in the business for a long time. It’s a game-changing strategy that sheds light on how your content will resonate with your target audience. In this blog post, learn about Content Intelligence and why it has become a key pillar in content marketing. Moreover,

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Everything a Website Owner Has to Know about Cookies

Everything a Website Owner Has to Know about Cookies

Many businesses today use cookies to track user activities on their websites. Over time, cookies become an integral part of the overall online experience. So, whether you like it or not, cookies are literally and digitally everywhere. And for better or worse, they have completely changed how we use the Internet. As a matter of

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What is Web Retargeting and How to Use It to Your Advantage?

What is Web Retargeting and How to Use It to Your Advantage?

Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you have visited a website and added some items to your cart but didn’t check them all out? And the next day, while browsing, you see some ads featuring the products

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Search Intent: Why It Matters and How to Optimize Your Content for It?

Search Intent: Why It Matters and How to Optimize Your Content for It?

Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent.  Search intent is more subjective and has more human aspects. This is why search engines like Google

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Content Writing vs. Copywriting

Content Writing vs. Copywriting: What is Best for Your Construction Business?

Have you been using content writing and copywriting interchangeably? If yes, then you are doing your construction business a disservice. While these two tactics are vital elements of your marketing strategy as they both help you attract a target audience and get more leads, they are completely different in many ways.  So, how are they

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Gated Content

Gated Content: What You Need to Know and Tips to Generate Leads

Content is one of the most important parts of your marketing strategy. In fact, content is very useful to educate your target audience on your construction services and products, differentiate your brand voice and, most importantly, get your prospects straight into your sales funnel. Different content is being created with a top goal–generating more leads.

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