Content Marketing

Everything a Website Owner Has to Know about Cookies

Everything a Website Owner Has to Know about Cookies

Many businesses today use cookies to track user activities on their websites. Over time, cookies become an integral part of the overall online experience. So, whether you like it or not, cookies are literally and digitally everywhere. And for better or worse, they have completely changed how we use the Internet. As a matter of …

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What is Web Retargeting and How to Use It to Your Advantage?

What is Web Retargeting and How to Use It to Your Advantage?

Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you have visited a website and added some items to your cart but didn’t check them all out? And the next day, while browsing, you see some ads featuring the products …

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Search Intent: Why It Matters and How to Optimize Your Content for It?

Search Intent: Why It Matters and How to Optimize Your Content for It?

Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent.  Search intent is more subjective and has more human aspects. This is why search engines like Google …

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Content Writing vs. Copywriting

Content Writing vs. Copywriting: What is Best for Your Construction Business?

Have you been using content writing and copywriting interchangeably? If yes, then you are doing your construction business a disservice. While these two tactics are vital elements of your marketing strategy as they both help you attract a target audience and get more leads, they are completely different in many ways.  So, how are they …

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8 Tips on How to Craft Killer Call to Action

8 Tips on How to Craft Killer Call to Action

As a construction business owner, for sure, you are always wanting to secure more customers, sell more services and increase your ROI. There are multiple ways you can do that, and one of the easiest ways you can try is to create a killer Call to Action.  The right CTAs can take your marketing campaign …

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Gated Content

Gated Content: What You Need to Know and Tips to Generate Leads

Content is one of the most important parts of your marketing strategy. In fact, content is very useful to educate your target audience on your construction services and products, differentiate your brand voice and, most importantly, get your prospects straight into your sales funnel. Different content is being created with a top goal–generating more leads. …

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All Web Marketing Basics Every Contractor Should Know

All Web Marketing Basics Every Contractor Should Know

Your website is ultimately the major standard in the world of marketing. Indeed, it is the one-stop platform for all service and product information and the primary window to connect with your audience. Your website represents your construction business and has been considered one of the most important digital marketing channels you should invest in …

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Content Marketing Strategy – Your Guide to Success This 2023

Content Marketing Strategy – Your Guide to Success This 2023

Do you know that many companies are now turning to content marketing to grow their business? This is because this strategy can double website conversions. Perhaps, you are starting to wonder, “How can I ever create the best content plan for my construction business this year?” Do not worry. We got you in here. Stay …

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8 New Landing Page Trends to Explore in 2023

8 New Landing Page Trends to Explore in 2023

New year, new perspective, new marketing goals for your small construction business. If you have been consistent in viewing our website, you will notice we cover the latest trends in different aspects of marketing that help our target audience and readers to stay up-to-date and informed. This year, we are doing the same thing, and …

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