Content Marketing

How to Do Construction Content Distribution the Right Way?

How to Do Construction Content Distribution the Right Way?

You have probably already heard the famous buzzword “Content is King.” Well, content is the king, but distribution is the queen!  If you include content marketing in your campaign, you should know firsthand that a well-thought-out content distribution plan is vital for long-term success. What is the use of your newly uploaded piece of content […]

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5 Ways to Effectively Prevent Duplicate Content on Your Construction Website

5 Ways to Effectively Prevent Duplicate Content on Your Construction Website

If you are starting your content creation or have been doing it for quite a long time as part of your marketing campaign, it is important to be aware of content duplication and its impact on your website.  Duplicate content is a silent killer of any website’s search engine rankings, and your website is not

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5 Tips for Building an Email List for Your Construction Business

5 Tips for Building an Email List for Your Construction Business

If you are just getting started with digital marketing, you probably know some of the most common buzzwords – growth hacking, influencer marketing, big data, etc. While all of these are essential elements of a successful marketing strategy, an email list is the most important, regardless of what business type.  An email list can help

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Top Biggest Trends for Content Marketing this 2024

Top Biggest Trends for Content Marketing this 2024

As a construction business owner, you will be one of the many people everywhere who expect to embrace the latest sweeping changes across the digital space. And you probably know by now that one thing has always remained certain – the solid importance of content marketing. Successfully curating high-quality content at a large scale that

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Content Intelligence is the Future of Content Marketing

Content Intelligence is the Future of Content Marketing

Content Intelligence is now a buzzword for those who have been in the business for a long time. It’s a game-changing strategy that sheds light on how your content will resonate with your target audience. In this blog post, learn about Content Intelligence and why it has become a key pillar in content marketing. Moreover,

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Everything a Website Owner Has to Know about Cookies

Everything a Website Owner Has to Know about Cookies

Many businesses today use cookies to track user activities on their websites. Over time, cookies become an integral part of the overall online experience. So, whether you like it or not, cookies are literally and digitally everywhere. And for better or worse, they have completely changed how we use the Internet. As a matter of

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What is Web Retargeting and How to Use It to Your Advantage?

What is Web Retargeting and How to Use It to Your Advantage?

Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you have visited a website and added some items to your cart but didn’t check them all out? And the next day, while browsing, you see some ads featuring the products

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Search Intent: Why It Matters and How to Optimize Your Content for It?

Search Intent: Why It Matters and How to Optimize Your Content for It?

Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent.  Search intent is more subjective and has more human aspects. This is why search engines like Google

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Content Writing vs. Copywriting

Content Writing vs. Copywriting: What is Best for Your Construction Business?

Have you been using content writing and copywriting interchangeably? If yes, then you are doing your construction business a disservice. While these two tactics are vital elements of your marketing strategy as they both help you attract a target audience and get more leads, they are completely different in many ways.  So, how are they

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