In this digital era, where information is massive and attention spans are getting shorter, making your brand the leading voice in your field is more vital than ever. So, one thing you can do differently to stand out in the market is to establish thought leadership. But what exactly is thought leadership? How important is […]
What Is Thought Leadership and Why It Matters for Your Construction Business? Read More »
Every business must invest in marketing to attract more customers, boost sales, and compete successfully against other competitors. If you started marketing for your construction business, you may find yourself struggling to determine how much money you should be spending on this investment or set up the right budget. There is no one-size-fits-all answer to
What Goes into Your Construction Marketing Budget? Read More »
Your construction business needs KPIs to measure goals and strive for success. In particular, what you need to be most aware of is where your construction company stands in relation to others in the market. This is where competitor analysis comes in handy. Competitor analysis provides an organized and structured way to evaluate your current
7 Competitor Analysis Frameworks Every Contractor Needs to Explore Read More »
Google is undoubtedly one of the most powerful marketing and advertising tools that any business can master. At this point, almost everyone is aware that Google is the biggest search engine, with almost 92% of the global market share. People use Google Search and Google Maps every single day to look for information and solutions
Top 3 Google Marketing Strategies for your Construction Business Read More »
Whether your goal is to showcase a portfolio of your construction projects, launch your blogs, or market your service offerings, having a good web design does not do justice alone! While your other marketing efforts contribute to your brand awareness, SEO is still one of the best and most effective ways to increase traffic to
How to Build a Construction Website with SEO in Mind? Read More »
One of the backbones of your construction business is marketing. Without it, growing sales and revenue is impossible. Marketing is all about creating brand awareness and recognition of your products and services. Additionally, it is about marketing your message to the right audience in the right way and at the right time. Executing a successful
A Simple Guide on How to Improve Construction Marketing Operations Read More »
What is the first place everyone has to go when they are looking for answers, solutions, ideas, or information about a product or a service? It is definitely not in the books or the Yellow Pages. As of today, people go to Google! Google is one of the most widely used search engines in the
Top 8 Google Ranking Factors Every Contractor Should Know Read More »
Digital marketing is a buzzing hot topic in today’s business world because of its potential to create brand awareness and drive conversions. This strategy is constantly evolving today based on the changing needs of users and other solid reasons, which makes it important for business owners like you to stay up to date on the
9 Ways to Maximize Your Construction Marketing Efforts Read More »
As a construction website owner, you always think of new content to write and publish online. While it is great to create new content, it is equally important to focus on your existing construction content. You need to be aware that not all of your content is high-performing. Too many low-performing blog posts and pages
How To Do Content Pruning for Your Construction Content? Read More »
With the marketing world evolving faster than ever, it is no longer surprising how new trends come and go so quickly and people’s preferences shift drastically. All of these unstoppable changes are obviously what your construction brand needs to adapt if you wish to survive in the digital world. In marketing, content has always been
7 Types of Interactive Content for Your Construction Brand Read More »