Why Accessibility Matters to Your Construction Marketing Campaign?

Construction Marketing, Digital Marketing / ConstructionMarketing.io

Today, there is a greater need for a strong online presence for businesses that want success. Being online is more than just enough. To succeed in your construction business, having a good digital marketing strategy that includes inclusivity and accessibility is important. Like any other marketing objective you set, digital inclusion must also be a […]

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How to Come up with a Strategic Construction Marketing Strategy for 2024?

Construction Marketing, Digital Marketing / ConstructionMarketing.io

It’s only a matter of days, and a fresh new year is about to begin. So, it is time to start thinking about how you should be spending your marketing dollars in 2024! You heard it right the first time – it is high time to strategize your plans and come up with a new

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Why You Need Digital Marketing for Your Construction Brand?

Leave a Comment / Digital Marketing / ConstructionMarketing.io

For sure, you are familiar with billboards, ads, commercials, and other traditional forms of advertising? But how much do you know about Digital Marketing? You may think about it as something related to social media or some pop-ups on the website. But digital marketing sits at the foundation of any powerful brand campaign. In today’s

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5 Surefire Techniques to Increase Your Organic Traffic in 2024

Leave a Comment / Digital Marketing, Local SEO / ConstructionMarketing.io

It’s that time of the year again – the time to examine your organic traffic this 2023 and figure out how you can improve upon it next year. This is the perfect time to re-evaluate, with less than three months before a new year starts. As a construction business owner who owns a website, you

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How to Integrate Personalization to Your Digital Marketing Strategy

Leave a Comment / Construction Marketing, Digital Marketing / ConstructionMarketing.io

In today’s increasingly unpredictable and competitive marketplace, delivering personalization is no longer a “nice thing to have” but a requirement because customers today expect it. People prefer brands that listen to them, understand them, and pay close attention to their specific needs and wants. Personalization is the key if you want your construction business to

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8 Digital Marketing Myths Debunked This 2023

Leave a Comment / Construction Marketing, Digital Marketing / ConstructionMarketing.io

Digital marketing has gained popularity in the last few years as the business world has switched from analog to digital. In fact, many businesses today of all types and sizes have shifted their operations from the physical to the virtual world. Construction is no exception. In fact, according to a 2023 Digital Business study, 93%

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How to Leverage Content to Boost Your Construction Brand Awareness?

Leave a Comment / Brand Awareness, Construction Marketing, Digital Marketing / ConstructionMarketing.io

Brand awareness and content marketing are two concepts and two realities that are closely related to each other. Interdependently, content creation for brand visibility plays a huge role in developing the brand presence in the marketplace. Content marketing continues to be a powerful method for boosting brand recognition and driving targeted and new willing customers

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A Breakdown of Brand Awareness and What Should Construction Contractors Invest

Leave a Comment / Brand Awareness, Digital Marketing / ConstructionMarketing.io

Brand awareness or brand recognition is one of those vague concepts you never know about but need to understand, especially when you are about to market your construction business online. The concept itself is quite hard to pin down, right? But on the surface, it is quite simple. It simply means making people being aware

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What is a Reasonable Marketing Budget for My Construction Business?

Leave a Comment / Construction Marketing, Digital Marketing / ConstructionMarketing.io

If you never had a great, measurable marketing strategy for your construction business – a top investment that returns a quantifiable ROI, then you probably have no idea about the marketing budget, how to create it, or how much you need to allocate. Creating a budget for your construction company is important as ever, especially

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How to Align Your Marketing Goals to Your Construction Business Goals?

Leave a Comment / Construction Marketing, Digital Marketing / Jason Asuncion

You have set some goals for your marketing campaign regarding traffic, likes, lead acquisition, clicks, and more. At the same time, you also set goals for your construction business related to revenue, income, and sales. But the question is: Are your marketing objectives working hand in hand with your overall business goals? Probably not, right?

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