10 Key Tactics for Contractors on How to Measure Advertising Effectiveness

Leave a Comment / Digital Marketing, Paid Ads / Jason Asuncion

Measuring advertising effectiveness allows you to uncover if the media placements and outreach significantly impact your campaign goals. When you can determine your ads’ effectiveness, you can easily identify the strengths, weaknesses, and opportunities within your marketing strategy. The benefits of measuring and tracking advertising effectiveness are many to mention – all that is left […]

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6 Easy Tips on How to Reengage with Lost Leads

Leave a Comment / Digital Marketing / Jason Asuncion

The majority of B2B companies today doesn’t have a lead recovery campaign, especially in construction. A lot of business owners admitted they lack insights into best practices. Do you lack insights, too, in this area? And like everybody else, are you confused too about the wide range of targeted content and the most alarming of

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Local SEO Comprehensive Guide for Contractors

Leave a Comment / Local SEO / Jason Asuncion

Gaining conversions and attracting quality leads is one of the top goals of your business. And without any of them, your business couldn’t stand at all. As a contractor who runs a business, you need to find your target market, show them your value, and convince them to become your client. Therefore, it is crucial

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Setting SMART Marketing Goals for Your Construction Business

Leave a Comment / Digital Marketing / Jason Asuncion

You cannot know if you have arrived if you do not know where you are going. This is especially true in construction marketing. Letting people be aware of your construction brand and services is never enough. In fact, it is tough, if not possible, to measure the results of your marketing campaign if you are

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What is Marketing Funnel and Why It Is Important to Your Construction Business?

Leave a Comment / Digital Marketing / Jason Asuncion

It can be frustrating when you did try your best to reach your target clients but have nothing to show for it. One of the reasons could be that you do not have a plan or structure for your marketing initiatives. This is exactly what marketing funnels can offer you and your construction business –

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9 Construction Website Ideas to Generate Real-time Leads

Leave a Comment / Digital Marketing / Jason Asuncion

So let’s say you are a start-up construction business owner. Now, you have gone into the construction business for yourself and are now setting up your company website. Your construction website is your digital forefront. First, all you ever need is virtual visitors who can become leads – people who are keenly interested in availing

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