Hunting down new clients because the current ones are dropping like flies is not a good strategy for contractors. Instead, the focus must be on improving CLV, short for customer lifetime value. While there is nothing wrong with working hard to expand your customer base, it is crucial to remember the value behind brand loyalty […]
10 Ways for Contractors to Improve Customer Lifetime Value Read More »
Almost everyone relies on multi-channel strategies to carry out their digital marketing campaigns online and offline. Are you in the same situation? While this practice enables you to customize your customer’s journey in every single step, it also presents many unique challenges, especially when analyzing some of its impact on your marketing campaign or ROI.
What is Marketing Attribution and How It Benefit Your Construction Business Read More »
If you hope to see your construction business on the first page of Google, fresh and new blog content is what you need. Nothing is more effective at boosting your construction website’s SERP rankings than new and quality content development. In this blog, we will cover what content freshness is and how it is being
What Fresh Construction Content Really Means for Google? Read More »
When you own a construction business, there are a lot of things to think about. In many instances, it can be hard to keep them straight. There are two major concepts that are interchangeably used together, branding and marketing. When put into work, these two concepts contribute to driving revenue and making sales for your
Marketing vs. Branding: What Role Each One Plays for Your Construction Business? Read More »
Content marketing can be too much for any type of business. This is especially true for any offline trades like construction firms. Over the years, this huge noticeable gap has been seen between construction business owners and their decision to go digital. This doubt exists to embrace content marketing within their online marketing plans fully.
The Different Types of Content Marketing Ideal for Your Construction Business Read More »