Businesses have a lot to think about this 2022. Construction is not an exception. If you are a construction business owner, most of your focus probably includes strengthening your company as a whole and re-establishing what was lost in previous years. Today, your target customers are now looking for trust. So, if you want to […]
7 Ways to Successfully Build Brand Authority in the Construction Industry Read More »
If someone asks you to list some common marketing goals, can you? When most think of marketing, they go for big flashy goals like high-class commercials or wrapped campaigns. However, the truth is that the real marketing goals focus on strategizing, which is used to measure the success of your campaigns. These goals share the
Top 8 Goals You Should Set for Your Construction Marketing Strategy Read More »
Are you one of the many website owners who skip internal linking in their sites to prioritize other aspects of on-page optimization? However, did you know that these internal links are helpful and even powerful in improving the keyword ranking of your web pages? In fact, internal link building alone has an impact on all
Why is Internal Linking Important to Your SEO Efforts? Read More »
Lead generation is one of the most vital strategies to create when planning your marketing. Not only do you need to acquire prospects. But it also allows you to track how visitors find your construction website and determine whether they become your lead or a lost lead. We assume your lead gen strategy is up
7 Common Reasons Why Your Lead Generation Is Not Working Read More »
Almost everyone relies on multi-channel strategies to carry out their digital marketing campaigns online and offline. Are you in the same situation? While this practice enables you to customize your customer’s journey in every single step, it also presents many unique challenges, especially when analyzing some of its impact on your marketing campaign or ROI.
What is Marketing Attribution and How It Benefit Your Construction Business Read More »
When it comes to different marketing ways, you may already come across multi-channel and cross-channel marketing. Both are very different in the ways to approach them. If you are availing of digital marketing services for your brand right now, you must at least know about these two concepts. It is important how your chosen agency
What Cross-Channel Marketing Mistakes Contractors Should Not Commit? Read More »
What AI means for everyone who’s conducting marketing this 2022? From chatbots and virtual assistants to generating the content, improving user experiences and more, Artificial Intelligence is proven to make major changes to the digital marketing landscape. Today’s marketers and contractors find themselves swimming in a sea of data that often feels overwhelming. Then, AI
How Can Artificial Intelligence (AI) Change Your Construction Marketing Game This 2022? Read More »
How can you tell if your blogs are working? After an effort of brainstorming for topics, writing, editing, and promoting, you cannot help but wonder if your blogs are working or attracting visitors. Crafting and posting blogs with captivating and informative content is an effective way to attract visitors. And that is one of the
How to Determine Whether Your Construction Blog is Actually Working Read More »
We don’t know how exposed you are to the digital world and marketing, but we are sure you know much about Google. Right? Google is where your target prospects can search for you and find details about your construction business. It is everyone’s goal to rank first on the Search Engine Results Page (SERP), and
What are Google Penalties and How Contractors Can Prevent Them Read More »
SEO is an all-changing beast. No one can ever debate about that. And today, the goal is more than being found in the SERPs. As a new contractor in the digital world, you must take the primary option for your target audience searching for what you offer. So, where to get started? While there are
How to Dominate the Search Engine Results Page (SERP) – A Guide for Contractors Read More »