If you hope to see your construction business on the first page of Google, fresh and new blog content is what you need. Nothing is more effective at boosting your construction website’s SERP rankings than new and quality content development. In this blog, we will cover what content freshness is and how it is being […]
What Fresh Construction Content Really Means for Google? Read More »
Do digital marketing trends have a significant role in your construction business? At a glance, this may seem like a silly question because it is hard to believe that there are businesses that do not benefit from online marketing. However, when you take a closer look and observation, you will realize many people do not
10 Construction Marketing Myths You Need to Totally Ignore Read More »
It is already 2022! and we know that you are struggling to develop new and innovative ways to increase your website traffic further. Sure, there are a lot of guides and tutorials on how to attract more visitors, but all of them are outdated and have been used repeatedly. You are not getting positive results
10 Proven Methods to Increase Your Construction Website Traffic This 2022 Read More »
When you own a construction business, there are a lot of things to think about. In many instances, it can be hard to keep them straight. There are two major concepts that are interchangeably used together, branding and marketing. When put into work, these two concepts contribute to driving revenue and making sales for your
Marketing vs. Branding: What Role Each One Plays for Your Construction Business? Read More »
We assume that you are already familiar with the concept of Search Engine Optimization (SEO). This marketing tactic focuses on getting your web blog content to rank higher in Google search results. The main idea is that when your construction website ranks higher in searches, you will gain more web traffic. However, you do not
A Contractor’s Guide to SEO Rank Tracking Read More »
Making your transition to inbound marketing is a massive undertaking for your construction company. Inbound is a substantial methodology, with tons of moving parts on your side, including the added pressure of continuous improvement. It can be a lot to put your head around implementing it, yet you need to get started somewhere. We have
5 Inbound Marketing Basics Every Construction Professional Should Know Read More »
If you are a player in the B2B field, you know how crucial first impressions are to your target prospects. Your construction brand communicates precisely who you are and what your business is all about. That is why it is a good idea to spend some time internalizing and assessing what exactly your online “welcoming
How to Break Down Your Construction Branding Process? Read More »
We assume that you are always looking at your metrics, finding the latest trends, and trying to understand how your marketing efforts are performing. But then, when was the last time you took long hard enough to assess how your marketing activities were performing? If you cannot remember and are unsure how your marketing efforts
What is Construction Marketing Audit and What Can You Expect from It? Read More »
You should know that not everybody who shows initial interest in your construction services and products is ready to avail themselves right there and then. In several cases, people visiting your construction website are just researching or getting some details. Sometimes, they are just ready to invest. Determining who is your website visitor and who
A Guide for Contractors to Understanding Qualified Leads Read More »
The goal of your construction website is to generate leads and traffic, so understanding how visitors land on your website is the tool for optimizing it. As a contractor, if you want to know how successful your website is in obtaining revenue and lead generation, you should better understand website traffic. Above all, if you
Construction Website Traffic Sources: A Breakdown and What’s the Difference? Read More »