The construction sector has been slow to take its marketing into social media. Few social media users are not fully aware of measuring metrics and which metrics are crucial. So if you decide to engage your company in social media and build an online presence from there, you should know the basics at least. Once […]
9 Top Social Media Metrics You Need to Track for Your Construction Business Read More »
Having a strong online presence has never been more accessible or essential, particularly for small construction business owners. Yet, the question that you are constantly being thrown at you is, “Can my construction business get by with just only Google My Business listing, or perhaps I need a website?” While it is true that you
Do You Need a Construction Website, or Is Google My Business Listing Already Enough? Read More »
In most construction businesses, link building is quite misunderstood, perceived as a dark art by many. However, for construction marketing to be effective, building links and wide outreach are two of the most crucial elements of the digital marketing plan. With over forty percent of the revenue of the construction companies coming from pure organic
Launching a Link Building Campaign for Your Construction Business Read More »
When your construction company desires to reach out to a much bigger audience, expose its presence online, and generate more leads, building a story is a great technique. You also need to focus on your construction brand since this will bring more business to your company. As a contractor, you may already have tried some
Your construction brand is what makes your business. In this world where thousands and millions of businesses are all vying for their target prospects’ attention, you need to stand out from the rest. Positioning your construction brand the right way will help you beat your competitors regardless of the circumstances. Investing in brand positioning will
How Can You Best Position Your Construction Brand? Read More »
Ever since you can remember, you probably have been taught that judging somebody with their appearance is terrible. In the world of marketing, your clients and prospects will ultimately judge your construction website by how it looks or is structured. This only means that you will have to update your construction website regularly. Website redesigning
How to Redesign and Update Your Construction Website without Losing SEO Read More »
Chances are you already have heard the concept “personal branding”, before. But, do you exactly know what it means to have one? Let alone understand its benefits? When you are building your construction business, your personal brand is ultimately your greatest asset. And before putting your efforts into personal branding, it is critical to fully
Making You and Your Construction Business Successful Through Personal Branding Read More »
Now, let us talk about SEO! Did you ever know that “93% of internet activity starts with a search engine”, and that Google owns 60-70% of the search engine market share?” as per reports. These numbers are vast and overwhelming. That is the main reason why SEO, despite at times seeming backdated, is essentially viable
A Guide in Creating SEO-Friendly Content for your Construction Business Read More »
Being a contractor, you are known for being an expert at planning and building houses and infrastructures – but what about building results-driving online marketing campaigns? How do you know if the time and money you are investing in your marketing are paying off? The answer for this is to look closer at your ROI,
How to Assess and Maximize Your Construction Marketing ROI Read More »
Nobody knows your construction company better than you. And as a contractor, you must know firsthand that creating a construction marketing plan does not come easy. Whether your construction firm is medium or small, there will always be intense competition you will face in the industry. Relying on word of mouth strategy to get more
Make these 7 Decisions before Marketing Your Construction Business Read More »