Whether you are working on your construction website, blogs, social media, or any digital property, it is crucial to understand your users and customers and get insights into how they interact with your website. And the only top-tier choice for analytics capable of getting the data you need is Google Analytics (GA). GA is one of the […]
A Contractor’s Guide to Using Google Analytics Like an Expert Read More »
Do you have a website dedicated to your construction business? If yes, then you may agree that data analysis is one of the most challenging tasks you are held accountable for as a website owner. There are sets of data and tons of numbers that must be understood and analyzed. And unless you are clear
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Google Analytics – known as the foundation of activity measurement on the modern digital web. Like many other Google-branded properties, it has been started as the product of a ground-breaking start-up. Since then, three GA versions have been widely available for users. Last October 2020, the newest update was unveiled: the Google Analytics 4 or GA4.
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One of the most dynamic areas of digital marketing is SEO or Search Engine Optimization, mainly because Google is consistently updating its ranking algorithm to create a much better online experience for all users. If you have SEO campaigns and have started implementing your strategies, you must reevaluate your tactics and check out the latest
SEO in 2023: 10 Trends You Should Start Optimizing Read More »
Let’s face it. Whether your construction company is a start-up or already established and ready to expand, marketing is one of the things that can get expensive. In many instances, it is easy to drain your marketing budget on many campaigns that usually result in unsuccessful. So, how can you find the right balance without
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When a recession happens, you may find yourself struggling to keep things together regarding your business. If you invest in digital marketing, it can be one of your investments that will be significantly affected by the downturn. Situations like this can be overwhelming for many business owners. You may find yourself cutting costs and reducing
5 Tactics on How to Do Construction Marketing During a Recession Read More »
As a construction business owner, for sure, you are always wanting to secure more customers, sell more services and increase your ROI. There are multiple ways you can do that, and one of the easiest ways you can try is to create a killer Call to Action. The right CTAs can take your marketing campaign
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Have you noticed the many changes in the marketing world recently? There is no denying that digital marketing plays a huge role in the success of a business, no matter what the industry. As a construction business owner, have you started taking advantage of the latest digital marketing trends? Are you implementing the best marketing
How Digital Marketing Adds Value to Your Construction Business? Read More »
It’s 2023, and time is fast approaching, and it is thrilling to think about what is coming in the marketing world this year. What new inventions, updates, and technologies will emerge on the market? What trends will become popular, and so much more? If you are a construction business leader and have already been in
10 Digital Marketing Trends that Will Dominate in 2023 Read More »
Your website is ultimately the major standard in the world of marketing. Indeed, it is the one-stop platform for all service and product information and the primary window to connect with your audience. Your website represents your construction business and has been considered one of the most important digital marketing channels you should invest in
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