Digital marketing plays a crucial role for all businesses, regardless of the industry. And over the last few years, there has been a major transition in how people look for services and products, with more people browsing and searching online than ever before. If your construction company provides contracting services, then it is vital for […]
The Role Digital Marketing Plays in Construction Read More »
Did you ever know there are four types of goals in GA designed to help you create improvements to your construction website and grow your business? And just like you set goals for your business alone, you should also set them for your website. Knowing how your website is getting by and the visitors clicking
4 Critical Google Analytics Goals You Must Track Now Read More »
Are you looking to grow your existing email lists? Increase your conversions? Drive more sales? A landing page can help you achieve all that and more – if only you can make it creative and persuasive. But what exactly is a landing page? If you are new to this concept, a landing page is a
7 Ways to Make Your Landing Page Creative and Persuasive Read More »
The first marketers have been analyzing and strategizing techniques for so many years. But today’s analytics has no more resemblance to the first marketing efforts that somehow proved to be useful back in the day. Everything is now upgraded, optimized, and streamlined. Data analytics, propelled by the latest technologies, can measure the value of every
How to Use Data Effectively in Your Construction Marketing Campaign? Read More »
When you own a website, of course, your ultimate agenda is to have the right audience and retain their interest in your site. But how will you ever know if your viewers are valuable to your construction business? One particular metric that is extremely useful in determining if your audience is interested in your business
6 Foolproof Ways to Reduce Bounce Rate and Increase Conversions Read More »
Many businesses today use cookies to track user activities on their websites. Over time, cookies become an integral part of the overall online experience. So, whether you like it or not, cookies are literally and digitally everywhere. And for better or worse, they have completely changed how we use the Internet. As a matter of
Everything a Website Owner Has to Know about Cookies Read More »
Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you have visited a website and added some items to your cart but didn’t check them all out? And the next day, while browsing, you see some ads featuring the products
What is Web Retargeting and How to Use It to Your Advantage? Read More »
Whether you are working on your construction website, blogs, social media, or any digital property, it is crucial to understand your users and customers and get insights into how they interact with your website. And the only top-tier choice for analytics capable of getting the data you need is Google Analytics (GA). GA is one of the
A Contractor’s Guide to Using Google Analytics Like an Expert Read More »
Do you have a website dedicated to your construction business? If yes, then you may agree that data analysis is one of the most challenging tasks you are held accountable for as a website owner. There are sets of data and tons of numbers that must be understood and analyzed. And unless you are clear
5 Ways to Analyze the Behavior of Your Website Visitors Read More »
Google Analytics – known as the foundation of activity measurement on the modern digital web. Like many other Google-branded properties, it has been started as the product of a ground-breaking start-up. Since then, three GA versions have been widely available for users. Last October 2020, the newest update was unveiled: the Google Analytics 4 or GA4.
Google Analytics 4 and Why You Have to Switch Now? Read More »