Digital Marketing

For whatever reason, there always has been a giant brick wall between the construction industry and digital marketing. The industry seems to perceive the term digital marketing as something completely unnecessary and not beneficial to the business. Comments like, “Digital Marketing is not affordable”, “SEO and Link Building does not work anymore!”, “and so and […]

Your marketing budget is quite limited. And as you begin planning how and where to allocate your available resources, you have to think seriously first about which digital marketing channels to prioritize. Perhaps, you consider selecting whatever is available, but is that the proper use of your money and time? Be aware that not every

Having a strong online presence has never been more accessible or essential, particularly for small construction business owners. Yet, the question that you are constantly being thrown at you is, “Can my construction business get by with just only Google My Business listing, or perhaps I need a website?” While it is true that you

In most construction businesses, link building is quite misunderstood, perceived as a dark art by many. However, for construction marketing to be effective, building links and wide outreach are two of the most crucial elements of the digital marketing plan. With over forty percent of the revenue of the construction companies coming from pure organic

When your construction company desires to reach out to a much bigger audience, expose its presence online, and generate more leads, building a story is a great technique. You also need to focus on your construction brand since this will bring more business to your company. As a contractor, you may already have tried some

Your construction brand is what makes your business. In this world where thousands and millions of businesses are all vying for their target prospects’ attention, you need to stand out from the rest. Positioning your construction brand the right way will help you beat your competitors regardless of the circumstances.   Investing in brand positioning will

Being a contractor, you are known for being an expert at planning and building houses and infrastructures – but what about building results-driving online marketing campaigns? How do you know if the time and money you are investing in your marketing are paying off? The answer for this is to look closer at your ROI,

Nobody knows your construction company better than you. And as a contractor, you must know firsthand that creating a construction marketing plan does not come easy. Whether your construction firm is medium or small, there will always be intense competition you will face in the industry. Relying on word of mouth strategy to get more

So you are thinking about hiring a digital marketing agency now that you have a construction business? That is great! A digital marketing agency can do great wonders for your construction company – from helping you build a strategic marketing strategy to developing a website that can draw in and convert the leads you desire

Are you making use of visual media in your content marketing strategy? Did you know that blog articles and posts with captivating images receive 93% more views than posts without photos? Your construction company’s digital presence is constantly evolving, and it is essential to strategize more of your content marketing. In fact, an average page