Whether you are working on your construction website, blogs, social media, or any digital property, it is crucial to understand your users and customers and get insights into how they interact with your website. And the only top-tier choice for analytics capable of getting the data you need is Google Analytics (GA). GA is one of the […]
A Contractor’s Guide to Using Google Analytics Like an Expert Read More »
Do you have a website dedicated to your construction business? If yes, then you may agree that data analysis is one of the most challenging tasks you are held accountable for as a website owner. There are sets of data and tons of numbers that must be understood and analyzed. And unless you are clear
5 Ways to Analyze the Behavior of Your Website Visitors Read More »
Google Analytics – known as the foundation of activity measurement on the modern digital web. Like many other Google-branded properties, it has been started as the product of a ground-breaking start-up. Since then, three GA versions have been widely available for users. Last October 2020, the newest update was unveiled: the Google Analytics 4 or GA4.
Google Analytics 4 and Why You Have to Switch Now? Read More »
Today, nearly all types of businesses have a website. Suppose you have a website dedicated to your construction business, for sure (like everybody else). In that case, you exert more effort in retaining your competitive edge by delivering a great User experience (UX) to your audience. While this is the common goal, you still need
Top 8 Website Performance Indicators You Should Track by Now Read More »
How do you know if your local search engine optimization efforts are working? You have to perform a local SEO audit, of course. This method will reveal the condition of your web pages in search engine rankings and give you insights that can help you spot areas that need improvement, resulting in a surge of
8-Point Comprehensive Local SEO Audit Checklist Read More »
Getting your business to show up on the first page of Google results is an ongoing uphill battle. In fact, it is the survival of the fittest among similar businesses within your sector and locale. Google, in particular, has its own unique ways and proprietary algorithms to identify which websites they favor to rank first.
Geotagging 101: What is It and How to Use it to Boost Your Local SEO? Read More »
Did you ever know that nearly half of all online activities are about looking for local businesses? So, you must be wondering why your construction business is not appearing on Google Maps. If your company does not appear when people search for it via Google Maps, you miss out on many potential clients and prospects.
Why My Construction Business Is Not Showing Up on Google Maps? Read More »
Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent. Search intent is more subjective and has more human aspects. This is why search engines like Google
Search Intent: Why It Matters and How to Optimize Your Content for It? Read More »
When it comes to Local Search Engine Optimization, Google Maps is one vital factor to consider. Many people are turning to this to discover local businesses and company information, helping them make more informed purchasing decisions. Almost every single company today, of all types and sizes, is looking forward to being seen on the local
Your Ultimate Guide to Google Map Ranking Read More »
Have you ever searched for your construction business online and been shown a map in the search results? This is the magic of the Google 3-pack (also recognized as the Google snack pack) that bounds to show all businesses nestled neatly on the map. If you take the time to invest in this, it will
7 Ways to Dominate Google 3 Pack This 2023 Read More »