Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent. Search intent is more subjective and has more human aspects. This is why search engines like Google …
Search Intent: Why It Matters and How to Optimize Your Content for It? Read More »
As a construction business owner, for sure, you are always wanting to secure more customers, sell more services and increase your ROI. There are multiple ways you can do that, and one of the easiest ways you can try is to create a killer Call to Action. The right CTAs can take your marketing campaign …
When crafting a content strategy for your construction business, it is very tempting to focus on just making new content every single time. But have you thought of your existing content? Do you know that it still has value even though no piece of content will perform well forever? Yes! It has value, and if …
Content Decay: What Is It and How to Recover from It? Read More »
There is no such thing as a great website without quality content. However, what sets a lead-gen website apart from the rest is its ability to attract target web visitors by producing a wide range of content that educates, engages, offers solutions, and builds trust. Your construction website plays a huge role in attracting new …
8 Tips on How to Create the Right Content on Your Construction Website Read More »
If you hope to see your construction business on the first page of Google, fresh and new blog content is what you need. Nothing is more effective at boosting your construction website’s SERP rankings than new and quality content development. In this blog, we will cover what content freshness is and how it is being …
What Fresh Construction Content Really Means for Google? Read More »