SEO

Search Intent: Why It Matters and How to Optimize Your Content for It?

Search Intent: Why It Matters and How to Optimize Your Content for It?

Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent.  Search intent is more subjective and has more human aspects. This is why search engines like Google …

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7 Ways to Reduce Your Digital Marketing Expenses

7 Ways to Reduce Your Digital Marketing Expenses

Let’s face it. Whether your construction company is a start-up or already established and ready to expand, marketing is one of the things that can get expensive. In many instances, it is easy to drain your marketing budget on many campaigns that usually result in unsuccessful. So, how can you find the right balance without …

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8 Tips on How to Craft Killer Call to Action

8 Tips on How to Craft Killer Call to Action

As a construction business owner, for sure, you are always wanting to secure more customers, sell more services and increase your ROI. There are multiple ways you can do that, and one of the easiest ways you can try is to create a killer Call to Action.  The right CTAs can take your marketing campaign …

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10 Digital Marketing Trends that Will Dominate in 2023

10 Digital Marketing Trends that Will Dominate in 2023

It’s 2023, and time is fast approaching, and it is thrilling to think about what is coming in the marketing world this year. What new inventions, updates, and technologies will emerge on the market? What trends will become popular, and so much more? If you are a construction business leader and have already been in …

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Different Types of SEO You Need to Know Before You Optimize Your Construction Website

Different Types of SEO You Need to Know Before You Optimize Your Construction Website

Before you begin optimizing your website or start your SEO campaign, it is crucial to understand the different types of SEO available and applicable to your construction business. Knowing the nature of good and bad tactics and understanding the different strategies that will help you craft a campaign that drives greater organic results to your …

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10 Top Reasons to Work with an SEO Agency for Your Construction Business

10 Top Reasons to Work with an SEO Agency for Your Construction Business

Today, more and more construction businesses realize the importance of having a strong and effective online presence. How about you? Are you doing something for your business or your website? If your business wants to compete in today’s digital age, it is crucial to get started with SEO and focus on optimizing your website for …

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SEO vs. SEM - What is the Difference and Which One is Better for Your Construction Business

SEO vs. SEM: What is the Difference and Which One is Better for Your Construction Business?

For sure, you are looking for ways to increase sales and boost brand awareness for your construction business. Are you familiar with the terms SEO and SEM? Both terms are being tossed around whenever discussing digital marketing tactics. But what do these terms mean? Stick around and read this blog. We will explain the main …

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How to Dominate the Search Engine Results Page (SERP) – A Guide for Contractors

How to Dominate the Search Engine Results Page (SERP) – A Guide for Contractors

SEO is an all-changing beast. No one can ever debate about that. And today, the goal is more than being found in the SERPs. As a new contractor in the digital world, you must take the primary option for your target audience searching for what you offer. So, where to get started? While there are …

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A Contractor’s Guide to SEO Rank Tracking

A Contractor’s Guide to SEO Rank Tracking

We assume that you are already familiar with the concept of Search Engine Optimization (SEO). This marketing tactic focuses on getting your web blog content to rank higher in Google search results. The main idea is that when your construction website ranks higher in searches, you will gain more web traffic. However, you do not …

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How to Conduct Keyword Research Like an SEO Pro

How to Conduct Keyword Research Like an SEO Pro – A Guide for Contractors

For sure, you have already heard this many times – Keyword Research is crucial to ranking well in the search engines. This strategy makes sure that your content is aligned with whatever your target audience is currently searching for. As a contractor, how do you go exactly about it? Here is the secret, anybody can …

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