User experience, or UX for short, is a buzzword that has continued to dominate the business world over the years. According to research, there is a reason for it. In fact, almost 80% of web users today are willing to avail of products and services if there is a great UX. This allows any business […]
How to Create a Great Website User Experience? Read More »
UX is one of the most crucial principles of your construction web design. So, there is no hesitation that you need to focus on your UX with every single page of your website, whether it is the homepage, landing page, or the entire website. Unfortunately, many must remember that UX, or User Experience, does not
7 UX Principles You Must Apply to Boost Search Engine Result Page Read More »
Anyone involved in any business has a role to play in marketing. And in today’s intensely competitive world, marketing sits across every single function of the business. Whether a contractor, a construction business owner, or both, you should develop some core skills. You may feel that marketing is best left to the experts. However, critical
13 Basic Marketing Skills Every Contractor Should Possess Read More »
In the digital marketing world full of diverse selling tactics, making a name out of the sea of businesses can be very challenging. All marketers and even business owners are now talking about digital marketing. As a construction business owner, you should learn to think outside of the box when crafting your construction marketing plan.
Digital marketing trends in 2022 are consistently evolving and changing over time. Every year brings new tactics that should be recognized and incorporated into your marketing game plans, especially if your goal is to keep your construction business thriving. Currently, Google is way ahead of the competition in online research, accounting for 94% of organic
8 Basic Digital Marketing Hacks You Should Try This 2022 Read More »
There is a belief that to be successful in the online world, there is a need to cultivate many new customers as possible. With that being said, it is no wonder that many companies assume marketing to a wide range of people and markets is necessary. The wider they reach, the more potential customers they
Construction Marketing 101: Introducing the Target Audience Read More »
Having a website for your construction business is a great step toward getting more new clients. However, it is not enough to only rely on your website if you want more potential customers and, most specifically, to let Google find you. If Google cannot find your website, how will your target prospects be able to
6 Reasons You Need To Know Why Your Construction Website Is Not Ranking on Google Read More »
Over the years, local search has become increasingly important for your construction company’s SEO strategy. Google, on the other hand, has played its role in continuing to continue making updates. In fact, to serve the most relevant results to the users, Google is now placing a lot more emphasis on factors like engagement and location
8 Critical Local SEO Ranking Factors Every Contractor Should Pay Attention To Read More »
The first impression is very important, especially regarding your construction website. It takes online users or customers just a few seconds to form their first impression of your website. And once they make a judgment from what they see, it is hard to change it. The design of your website is one important criterion for
12 Web Design Tips to Boost Your Construction Website’s Online Credibility Read More »
Generating and converting many leads is your key to gaining more revenue, increasing sales, and achieving business growth. But how can you successfully gain more leads and convert them into paying customers? The answer, you need to know the different types of leads and the importance of distinguishing them from one another. Read this blog
7 Types of Leads in Your Construction Business and How to Successfully Convert Them Read More »