SEO is facing some of the biggest disruptions ever, especially now with integrating emerging technologies in the market, like AI and Machine Learning. According to a current report from Statista, there is a leading reason for a shift in SEO worldwide between 2022 and 2024. So, how ready is your online construction business for the […]
How Can Contractors Predict SEO Success in 2024? Read More »
Today, there is a greater need for a strong online presence for businesses that want success. Being online is more than just enough. To succeed in your construction business, having a good digital marketing strategy that includes inclusivity and accessibility is important. Like any other marketing objective you set, digital inclusion must also be a
Why Accessibility Matters to Your Construction Marketing Campaign? Read More »
It’s only a matter of days, and a fresh new year is about to begin. So, it is time to start thinking about how you should be spending your marketing dollars in 2024! You heard it right the first time – it is high time to strategize your plans and come up with a new
How to Come up with a Strategic Construction Marketing Strategy for 2024? Read More »
For sure, you are familiar with billboards, ads, commercials, and other traditional forms of advertising? But how much do you know about Digital Marketing? You may think about it as something related to social media or some pop-ups on the website. But digital marketing sits at the foundation of any powerful brand campaign. In today’s
Why You Need Digital Marketing for Your Construction Brand? Read More »
It’s that time of the year again – the time to examine your organic traffic this 2023 and figure out how you can improve upon it next year. This is the perfect time to re-evaluate, with less than three months before a new year starts. As a construction business owner who owns a website, you
5 Surefire Techniques to Increase Your Organic Traffic in 2024 Read More »
In today’s increasingly unpredictable and competitive marketplace, delivering personalization is no longer a “nice thing to have” but a requirement because customers today expect it. People prefer brands that listen to them, understand them, and pay close attention to their specific needs and wants. Personalization is the key if you want your construction business to
How to Integrate Personalization to Your Digital Marketing Strategy Read More »
Digital marketing has gained popularity in the last few years as the business world has switched from analog to digital. In fact, many businesses today of all types and sizes have shifted their operations from the physical to the virtual world. Construction is no exception. In fact, according to a 2023 Digital Business study, 93%
8 Digital Marketing Myths Debunked This 2023 Read More »
Finally, you have already launched your construction website. After a couple of weeks, there is a lot of traffic going on, and you receive many visits. However, these visits only matter if you are converting these visitors into paying customers. If you want to measure the success of your website, pay attention to conversion. Are
Why is My Construction Website Not Converting Visitors? Read More »
Navigating a very challenging economy, whether you are a contractor or construction business owner, is a tough job. And you may find yourself cutting some of your company expenses. It is very tempting to slash your marketing budget just to find balance. Apparently, it is such a huge mistake. If you scale down your marketing
Why SEO is the Best Construction Marketing Strategy during a Recession Read More »
Pretty much everyone owns a website and has all the means to create one for their businesses. As a construction business owner, you would 100% agree on that, right? And like the rest, you also want to generate more leads. However, getting a stream of new leads and traffic that match your goals can be
10 Ways to Turn Your Construction Website into a Lead Generation Machine Read More »