Content is still king and one of the most important aspects of your marketing. All businesses today actively invest in content promotion, and this shows that your competitors are on the grind. Whether you are doing it all by yourself or you are in the position to hire a full-time content writer, then you will […]
10 Critical Components Your Content Marketing Strategy Should Have Read More »
Have you ever wondered why your target customers have yet to reach out to you or hear about your construction business in the first place? Know that potential leads progress through the buyer’s journey whenever making a buying decision. And the very first stage of the journey is awareness. The leads have to become aware that
How to Effectively Build Brand Awareness for Your Construction Business? Read More »
Everything you do for your construction business – email campaigns, sales pitches, content marketing, keyword research, and more – builds from your marketing messaging. Get things right, and you are maximizing the ROI of your sales and marketing efforts. Get it all wrong, and you are creating inefficiencies in all your efforts. What helps you
7 Tips in Delivering your Construction Marketing Messages Read More »
There is a belief that to be successful in the online world, there is a need to cultivate many new customers as possible. With that being said, it is no wonder that many companies assume marketing to a wide range of people and markets is necessary. The wider they reach, the more potential customers they
Construction Marketing 101: Introducing the Target Audience Read More »
When it comes to understanding the experience of your customer and even your target audience, there is no really easy way. Customer experience is an important aspect to which you must pay attention. After all, your customers should not suffer a poor experience simply because you do not understand their pain points, what they are
How Important Customer Journey Mapping in your Construction Business? Read More »
With almost three trillion searches done online every single year and more than 20 years of history as a search engine, it is no surprise that Google often updates its respective algorithm. In fact, Google started publishing and mentioning the latest Google core updates that they wanted to be excited to launch. Google core updates
Google Core Updates: Here is Everything a Contractor Has to Know Read More »
What is it all about in growth hacking? This strategy, called growth marketing, has only been around for a couple of years, but now it is spreading like wildfire. While it has become a buzzword in the marketing globe, many industry leaders and business owners still do not understand what growth hacking is about, its
The 7 Pillars of Growth Hacking in Construction Marketing and How to Get Started Read More »
For sure, you are looking for ways to increase sales and boost brand awareness for your construction business. Are you familiar with the terms SEO and SEM? Both terms are being tossed around whenever discussing digital marketing tactics. But what do these terms mean? Stick around and read this blog. We will explain the main
Landing pages have become increasingly common in the marketing landscape for a good reason. A landing page is a critical part of your marketing strategy. It is the very first thing your potential clients will see upon heading to your construction website and often the last thing before heading to a purchasing decision. Keep reading
10 Key Components of a Winning Contractor Landing Page Read More »
For such a long time, the primary methods of getting the attention of potential clients have been through paid ads. However, with the continuous development of the internet and technologies nowadays, this particular scenario has evolved towards a much better one. As a matter of fact, you can always generate visits to any website without
How Can Your Construction Business Benefit from Organic Traffic? Read More »