Digital Marketing

Proven Techniques to Deliver Added Value to Your Construction Business

6 Proven Techniques to Deliver Added Value to Your Construction Business

When considering whether your business provides “added value” to your company and clients, the main question you must be asking first is, “Why must a prospect avail a service from your company that can easily be found anywhere? Many contractors fail to see the significant disconnection between the message their business promotes externally and what […]

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Planning Your Construction Marketing Budget in 6 Actionable Steps

Planning Your Construction Marketing Budget in 6 Actionable Steps

At last! You finally have decided to take a leap and invest in construction digital marketing services. As everything has started to make sense, you have realized the expenses of this investment. And then you began to wonder how you can able to afford all of this. To be real, you have no way of

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7 Digital Marketing Metrics Contractors Need to Measure

7 Digital Marketing Metrics Contractors Need to Measure

An intuitive and attractive website is a must for your construction business, and so is a solid understanding of the metrics behind the homepage. Once the construction website is already up and running, you need to develop enough understanding of web traffic and how to read performance metrics. It is also crucial that you know

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Getting Your Construction Business to the Top of Google – 8 Actionable Tips

Getting Your Construction Business to the Top of Google – 8 Actionable Tips

For those in the business of wanting and trying to drive organic traffic, Google is considered the all-powerful. It crawls onto the web, identifying which pages are the most relevant and valuable for its users looking for virtual topics. It is a well-known fact that everyone does not just trust Google results; they rely on

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6 Actionable Ways in Building Greater Construction Brand Awareness

6 Actionable Ways in Building Greater Construction Brand Awareness

There is no denying the importance of building strong brand awareness, whether your company is small scale or large scale. With many people using various facets from the web to show what they are into, having a carefully executed and well-crafted digital marketing brand awareness strategy can make a massive difference in helping your business

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How to Successfully Integrate Your Traditional and Digital Construction Marketing

How to Successfully Integrate Your Traditional and Digital Construction Marketing?

Long-term businesses like construction require transformations, innovations, and taking risks. This particular principle drives any business owner to embrace the latest strategies, high-tech standards, and services to ensure they do not fall behind in the digital economy. Unfortunately, integrating the latest techs and strategies typically comes at the expense of eliminating traditional tools, a possibly

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10 Proven Ways on How to Drive Traffic to Your Construction Website

10 Proven Ways on How to Drive Traffic to Your Construction Website

Your construction website must be more than just an online brochure. Apart from having compelling pictures, a portfolio section, a great web design, and valuable content, your website should be a lead-generating machine operating non-stop for your business. However, you only had enough web visitors and couldn’t get more viewers. How will you resolve this? 

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10 Winning Tips in Building a Strong Construction Brand Identity

10 Winning Tips in Building a Strong Construction Brand Identity

You have a personal identity and it makes you unique. On the other hand, your brand identity is the essential element of your construction business that will set you apart from every competitor on the block. Competition is fierce in the industry, which means that growing your business requires a branding strategy and strong marketing.

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9 Construction Website Ideas to Generate Real-time Leads

9 Construction Website Ideas to Generate Real-time Leads

So let’s say you are a start-up construction business owner. Now, you have gone into the construction business for yourself and are now setting up your company website. Your construction website is your digital forefront. First, all you ever need is virtual visitors who can become leads – people who are keenly interested in availing

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