Construction Marketing

How to Align Your Marketing Goals to Your Construction Business Goals?

How to Align Your Marketing Goals to Your Construction Business Goals?

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You have set some goals for your marketing campaign regarding traffic, likes, lead acquisition, clicks, and more. At the same time, you also set goals for your construction business related to revenue, income, and sales. But the question is: Are your marketing objectives working hand in hand with your overall business goals? Probably not, right? …

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7 Reasons Why You Need a Digital Marketing Partner

7 Reasons Why You Need a Digital Marketing Partner

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Why partner with a digital marketing agency when you can do everything yourself, right? NO. Please hold that. But the real question is, can you do marketing all by yourself? At first, you think that online marketing is super easy. However, the fact that it is broader than you can ever imagine, encompassing SEO, Website …

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7 Signs Your Construction Business Needs a Digital Marketing Help

7 Signs Your Construction Business Needs a Digital Marketing Help

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Digital marketing is surely a roller coaster ride! At one point, you may opt for DIY tactics, handling your construction website, managing your company profiles, and devising your marketing strategies. Maybe doing it all on your works fine at first. But the truth is, it costs you a large amount of money and, most especially, …

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The Role Digital Marketing Plays in Construction

The Role Digital Marketing Plays in Construction

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Digital marketing plays a crucial role for all businesses, regardless of the industry. And over the last few years, there has been a major transition in how people look for services and products, with more people browsing and searching online than ever before.  If your construction company provides contracting services, then it is vital for …

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7 Ways to Reduce Your Digital Marketing Expenses

7 Ways to Reduce Your Digital Marketing Expenses

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Let’s face it. Whether your construction company is a start-up or already established and ready to expand, marketing is one of the things that can get expensive. In many instances, it is easy to drain your marketing budget on many campaigns that usually result in unsuccessful. So, how can you find the right balance without …

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Gated Content

Gated Content: What You Need to Know and Tips to Generate Leads

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Content is one of the most important parts of your marketing strategy. In fact, content is very useful to educate your target audience on your construction services and products, differentiate your brand voice and, most importantly, get your prospects straight into your sales funnel. Different content is being created with a top goal–generating more leads. …

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13 Basic Marketing Skills Every Contractor Should Possess

13 Basic Marketing Skills Every Contractor Should Possess

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Anyone involved in any business has a role to play in marketing. And in today’s intensely competitive world, marketing sits across every single function of the business. Whether a contractor, a construction business owner, or both, you should develop some core skills. You may feel that marketing is best left to the experts. However, critical …

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A Contractor’s Ultimate Guide to Digital Marketing

A Contractor’s Ultimate Guide to Digital Marketing

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As a construction business owner, it is crucial that you understand all of the opportunities the internet has to offer. And it is equally important to take advantage of these opportunities. This only means you need to have fundamental knowledge and skills in digital marketing that can help you reach more people and grow your …

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