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The 7 Most Important Questions You Need to Ask Before Hiring a Digital Marketing Agency

The 7 Most Important Questions You Need to Ask Before Hiring a Digital Marketing Agency

So you are thinking about hiring a digital marketing agency now that you have a construction business? That is great! A digital marketing agency can do great wonders for your construction company – from helping you build a strategic marketing strategy to developing a website that can draw in and convert the leads you desire […]

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Content Marketing: Why Visual Content is Important to Your Construction Business

Content Marketing: Why Visual Content is Important to Your Construction Business

Are you making use of visual media in your content marketing strategy? Did you know that blog articles and posts with captivating images receive 93% more views than posts without photos? Your construction company’s digital presence is constantly evolving, and it is essential to strategize more of your content marketing. In fact, an average page

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When Your Construction Marketing Budget is Limited – 6 Ways to Deal with It

When Your Construction Marketing Budget is Limited – 6 Ways to Deal with It

For sure, your construction business has been facing a tight budget at least a couple of times over the years. While this has indeed become a major problem for your construction company, there are several ways that could help you deal with it. When faced with the question, “What to do when your construction marketing

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Content is King – 7 More Reasons Why Your Construction Company Needs It

Content is King – 7 More Reasons Why Your Construction Company Needs It

Content marketing has gone from a thrilling new marketing concept to a crucial marketing powerhouse for pretty much all businesses in the industry. So, if you are wondering and asking yourself, “Is content marketing essential to my construction business?”, then the answer is an absolute YES! The importance of content marketing to your construction business

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Proven Techniques to Deliver Added Value to Your Construction Business

6 Proven Techniques to Deliver Added Value to Your Construction Business

When considering whether your business provides “added value” to your company and clients, the main question you must be asking first is, “Why must a prospect avail a service from your company that can easily be found anywhere? Many contractors fail to see the significant disconnection between the message their business promotes externally and what

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Social Media for Contractors – Grow Your Construction Brand on the Right Platforms

Social Media for Contractors – Grow Your Construction Brand on the Right Platforms

The success of your construction business relies mainly on integrity, dependability, and communication with your clients. These are things that comprise a lasting and successful relationship, either personal or business. So, your marketing strategy must help build long-term and real-time relationships, and social media is one of the most effective platforms to do this.  If

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Planning Your Construction Marketing Budget in 6 Actionable Steps

Planning Your Construction Marketing Budget in 6 Actionable Steps

At last! You finally have decided to take a leap and invest in construction digital marketing services. As everything has started to make sense, you have realized the expenses of this investment. And then you began to wonder how you can able to afford all of this. To be real, you have no way of

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7 Digital Marketing Metrics Contractors Need to Measure

7 Digital Marketing Metrics Contractors Need to Measure

An intuitive and attractive website is a must for your construction business, and so is a solid understanding of the metrics behind the homepage. Once the construction website is already up and running, you need to develop enough understanding of web traffic and how to read performance metrics. It is also crucial that you know

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Getting Your Construction Business to the Top of Google – 8 Actionable Tips

Getting Your Construction Business to the Top of Google – 8 Actionable Tips

For those in the business of wanting and trying to drive organic traffic, Google is considered the all-powerful. It crawls onto the web, identifying which pages are the most relevant and valuable for its users looking for virtual topics. It is a well-known fact that everyone does not just trust Google results; they rely on

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