Many businesses today use cookies to track user activities on their websites. Over time, cookies become an integral part of the overall online experience. So, whether you like it or not, cookies are literally and digitally everywhere. And for better or worse, they have completely changed how we use the Internet. As a matter of […]
Everything a Website Owner Has to Know about Cookies Read More »
Have you tried visiting a website, and the next day, while randomly browsing online, you saw an ad about the same website? Or perhaps, you have visited a website and added some items to your cart but didn’t check them all out? And the next day, while browsing, you see some ads featuring the products
What is Web Retargeting and How to Use It to Your Advantage? Read More »
Do you think local SEO is entirely technical because it deals with code, bots, and algorithms? Know that this part of optimization mainly focuses on ranking. And one overlooked part of the process is understanding people’s search intent. Search intent is more subjective and has more human aspects. This is why search engines like Google
Search Intent: Why It Matters and How to Optimize Your Content for It? Read More »
Have you been using content writing and copywriting interchangeably? If yes, then you are doing your construction business a disservice. While these two tactics are vital elements of your marketing strategy as they both help you attract a target audience and get more leads, they are completely different in many ways. So, how are they
Content Writing vs. Copywriting: What is Best for Your Construction Business? Read More »
As a construction business owner, for sure, you are always wanting to secure more customers, sell more services and increase your ROI. There are multiple ways you can do that, and one of the easiest ways you can try is to create a killer Call to Action. The right CTAs can take your marketing campaign
8 Tips on How to Craft Killer Call to Action Read More »
Content is one of the most important parts of your marketing strategy. In fact, content is very useful to educate your target audience on your construction services and products, differentiate your brand voice and, most importantly, get your prospects straight into your sales funnel. Different content is being created with a top goal–generating more leads.
Gated Content: What You Need to Know and Tips to Generate Leads Read More »
When crafting a content strategy for your construction business, it is very tempting to focus on just making new content every single time. But have you thought of your existing content? Do you know that it still has value even though no piece of content will perform well forever? Yes! It has value, and if
Content Decay: What Is It and How to Recover from It? Read More »
Your website is ultimately the major standard in the world of marketing. Indeed, it is the one-stop platform for all service and product information and the primary window to connect with your audience. Your website represents your construction business and has been considered one of the most important digital marketing channels you should invest in
All Web Marketing Basics Every Contractor Should Know Read More »
Do you know that many companies are now turning to content marketing to grow their business? This is because this strategy can double website conversions. Perhaps, you are starting to wonder, “How can I ever create the best content plan for my construction business this year?” Do not worry. We got you in here. Stay
Content Marketing Strategy – Your Guide to Success This 2023 Read More »
New year, new perspective, new marketing goals for your small construction business. If you have been consistent in viewing our website, you will notice we cover the latest trends in different aspects of marketing that help our target audience and readers to stay up-to-date and informed. This year, we are doing the same thing, and
8 New Landing Page Trends to Explore in 2023 Read More »