A successful email begins with a compelling subject line that grabs your recipients’ attention. Great subject lines are often descriptive and personal, giving recipients a solid reason to check out your email. Whatever your approach, it is crucial to keep your target audience in mind and test different phrases and words to see what they […]
10 Tips on How to Make a Viral Email Subject Lines Read More »
Email marketing is deeply linked to certain numbers and metrics that are all part of its analytics. Without knowing the analytics and their importance, you can lose the purpose of your email marketing strategy. You may encounter terms like email metrics and KPIs, and for sure, they are a bit confusing on your part, especially
Email Marketing Analytics: 10 Metrics and KPIS You Need to Track Read More »
In email marketing, all emails are created to serve a purpose, and the goal is to push your recipients to do something and to take action right after reading the email. For the construction business, this typically involves getting target prospects and clients to visit your website, subscribing to a newsletter, scheduling a consultation, making
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Even if your business is in line with the construction sector, effective email marketing can still be an important factor in marketing your business. This marketing tactic continues to be the most essential regardless of what your business type is. When executed properly, effective email campaigns can convert more prospects, increase your engagement, boost your
11 Tried-and-True Best Practices for Email Marketing This 2023 Read More »
One of the most dynamic areas of digital marketing is SEO or Search Engine Optimization, mainly because Google is consistently updating its ranking algorithm to create a much better online experience for all users. If you have SEO campaigns and have started implementing your strategies, you must reevaluate your tactics and check out the latest
SEO in 2023: 10 Trends You Should Start Optimizing Read More »
Let’s face it. Whether your construction company is a start-up or already established and ready to expand, marketing is one of the things that can get expensive. In many instances, it is easy to drain your marketing budget on many campaigns that usually result in unsuccessful. So, how can you find the right balance without
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Have you been using content writing and copywriting interchangeably? If yes, then you are doing your construction business a disservice. While these two tactics are vital elements of your marketing strategy as they both help you attract a target audience and get more leads, they are completely different in many ways. So, how are they
Content Writing vs. Copywriting: What is Best for Your Construction Business? Read More »
When a recession happens, you may find yourself struggling to keep things together regarding your business. If you invest in digital marketing, it can be one of your investments that will be significantly affected by the downturn. Situations like this can be overwhelming for many business owners. You may find yourself cutting costs and reducing
5 Tactics on How to Do Construction Marketing During a Recession Read More »
As a construction business owner, for sure, you are always wanting to secure more customers, sell more services and increase your ROI. There are multiple ways you can do that, and one of the easiest ways you can try is to create a killer Call to Action. The right CTAs can take your marketing campaign
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Content is one of the most important parts of your marketing strategy. In fact, content is very useful to educate your target audience on your construction services and products, differentiate your brand voice and, most importantly, get your prospects straight into your sales funnel. Different content is being created with a top goal–generating more leads.
Gated Content: What You Need to Know and Tips to Generate Leads Read More »