An intuitive and attractive website is a must for your construction business, and so is a solid understanding of the metrics behind the homepage. Once the construction website is already up and running, you need to develop enough understanding of web traffic and how to read performance metrics. It is also crucial that you know […]
7 Digital Marketing Metrics Contractors Need to Measure Read More »
For those in the business of wanting and trying to drive organic traffic, Google is considered the all-powerful. It crawls onto the web, identifying which pages are the most relevant and valuable for its users looking for virtual topics. It is a well-known fact that everyone does not just trust Google results; they rely on
Getting Your Construction Business to the Top of Google – 8 Actionable Tips Read More »
Search Engine Optimization for contractors may sound like a trend or something too complex to learn, but SEO offers an excellent opportunity to win more business and get more leads. As a construction business owner, you probably felt the pressure to keep up with the latest trends than what is going on in the online
SEO for Contractors – Things You Need to Know Read More »
Today, marketing looks different from what it did many years ago. Traditional marketing has significantly changed, and the way you market to your clients does not work anymore if you do not upgrade your marketing strategies. Online marketing today hits different, especially for your construction business. One of the most effective ways to drive traffic
8 Important Features Your Construction Web Design Must Have Read More »
There is no denying the importance of building strong brand awareness, whether your company is small scale or large scale. With many people using various facets from the web to show what they are into, having a carefully executed and well-crafted digital marketing brand awareness strategy can make a massive difference in helping your business
6 Actionable Ways in Building Greater Construction Brand Awareness Read More »
Your construction company’s website is a critical part of your business. If you are the same with most of the construction companies today, you tend to overhaul your site every chance you get, budgeting for a brand new site that is trendy and appealing. So, how much business growth has your company got from the
5 Effective Website Design Tips for Your Construction Business Read More »
Almost everyone talks about how Facebook can help construction businesses and brands but rarely do they ever talk about the basics. A strong foundation is a real trick to a successful Facebook marketing strategy. Did you ever know Facebook is the number one channel for both B2C and B2B companies if you own a construction
How Can You Promote Your Construction Business through Facebook? Read More »
As a construction company or a contractor, time is quite limited. Between lining up your next projects, juggling different subcontractors, and putting up circumstances that come up unexpectedly, it’s obvious you got a lot on your plate. Your schedule does not leave a lot of time for marketing, which means you are often forced to
Why You Should Know Your Target Market? Read More »
Let’s face it. Construction is not event planning, entertainment, or even fashion. And it shows that it is not the most social-media-friendly industry. As someone who owns a construction business, did you see the difference? However, it doesn’t mean that Instagram, Facebook and Twitter should not be one of the foundations of your construction marketing
10 Social Media Ideas for Your Construction Business Read More »
Long-term businesses like construction require transformations, innovations, and taking risks. This particular principle drives any business owner to embrace the latest strategies, high-tech standards, and services to ensure they do not fall behind in the digital economy. Unfortunately, integrating the latest techs and strategies typically comes at the expense of eliminating traditional tools, a possibly
How to Successfully Integrate Your Traditional and Digital Construction Marketing? Read More »